| StyleHaul, Inc. | |
| Predecessors: | --> |
| Successors: | --> |
| Founders: | --> Stephanie Horbaczewski |
| Location: | Los Angeles, CA |
| Locations: | Los Angeles, New York, Chicago, London, Singapore |
| Industry: | Marketing |
| Parent: | RTL Group |
StyleHaul was a marketing services, media, and technology company which gained recognition as an early pioneer of branded content and native advertising on digital platforms.[1] The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.[2]
StyleHaul was known for its large-scale influencer and paid media campaigns for major beauty brands and retailers, such as Sephora, Maybelline, and Walgreens, as well as for its high-profile talent network, which has included creators like Zoella,[3] Ashley Tisdale,[4] Chloe Lukasiak[5] and Joey Graceffa.[6]
In 2018, StyleHaul founder and CEO Stephanie Horbaczewski left the company in order to launch an artificial intelligence startup, Vody, alongside former StyleHaul Chief Technology Officer, Jeremy Houghton.[7] In 2019, StyleHaul shuttered operations, which coincided with the arrest and guilty plea of Dennis Blieden, 29, a former StyleHaul executive and professional poker player who embezzled $22 million from the company to pay his poker debts, personal debts and bad investments in cryptocurrencies.[8]