StyleRocks explained

StyleRocks is an online Australian company that offers custom-made jewellery.^{[1] [2]}

History

StyleRocks was founded by Pascale Helyar-Moray with the intend of offering affordable customizable jewelry.^[3] Helyar-Moray was inspired by the model of mass customisation as used by various fashion companies.^{[3] [4]} After the birth of her twins, Pascale Helyar-Moray relocated from London to Australia and officially started StyleRocks.^{[5] [6]}

Pascale Helyar-Moray is an Australian designer, actress (Colour in the Creek), model and entrepreneur. She married Timothy Helyar, the Australian Head of financial company State Street. Together they raised the twins Charlotte and Hugo, and younger daughter Alexandra (Missy). Charlotte is an aspiring actor.

Products

StyleRocks allows its customers to fashion their own bespoke items, including necklaces, rings, cufflinks, earrings and bracelets.^{[1] [3]} StyleRocks also features the ability to print one's desired ring design in 3D prior to purchase.^[7]

Reception and market

Jeweller Magazine reported that StyleRocks "was proving popular with the bridal market"^[8] Recently, In Startup Daily, Mat Beeche observed that StyleRocks had "a buyer return and purchase rate of 17%".^[9]

Cate Blanchett has been seen wearing StyleRocks jewellery.^[10]

External links

• StyleRocks Official Website

Notes and References

1. Web site: Casting a Net. 26 November 2011. The Daily Telegraph. 1 January 2015.
2. Web site: Casting a Net. Clark. Chelsea. 30 June 2012. The Daily Telegraph. 2 January 2015.
3. Web site: Custom-built: avoiding the cookie cutter approach. Cain. Alexandra. 13 October 2011. The Sydney Morning Herald. 1 January 2015.
4. Web site: The Latest Trend In Online Shopping. Brophy. Alex. 16 February 2012. Yahoo!. 2 January 2015.
5. Web site: Online Shopping Find: StyleRocks. Parkinson. Nikki. 29 January 2012. Styling You. 2 January 2015.
6. Web site: Mother load: how businesswomen can have it all. Gardner. Jessica. 9 July 2012. BRW. 2 January 2015.
7. Web site: Growth - 3D printing meets emerald cocktail rings. Carmody. Broede. 26 September 2014. 5 January 2015.
8. Web site: New Jewellery Website Targets 'Customisers'. 21 February 2012. Jeweller. 2 January 2015.
9. Web site: The Jewellery Designer. Beeche. Mat. 30 November 2012. Startup Daily. 2 January 2015.
10. Web site: STYLEROCKS – Sydney, Australia. Cuthbert. Alex. 28 November 2014. Almost Famaus. 5 January 2015.