Street King (drink) explained

Street King
Type:Energy drink
Manufacturer:Street King LLC
Key People:50 Cent
Introduced:2011
Flavour:Strawberry lemonade, grape, berry, pomegranate

Street King was a flavored energy drink created by American rapper Curtis “50 Cent” Jackson and Pure Growth Partners, CEO Chris Clarke.

Overview

Jackson partnered with Pure Growth Partners' Founder and CEO Chris Clarke to launch the product,[1] which through the United Nations World Food Programme (WFP), was intended to provide a meal for a child in Africa with each shot purchased. The product was manufactured and distributed by Street King LLC in New York, NY.

The drink was sold in 74ml shots which contain a caffeine amount of 285 mg,[2] comparable to that of 2-3 cups of coffee.[1] [3] [4] Street King was available in orange-mango and grape.[1]

Philanthropy

In September 2011, Jackson publicly committed to donating one billion meals to the World Food Program over five years. If he reaches this goal, Jackson would become the 20th largest donor to the organization.[5] [6] Each meal is covered by a 10 cent donation to the World Food Program for each shot purchased. He donated 3.5 million meals[7] between the launch in September 2011 and January 2012.[8]

Marketing

Street King was rebranded as "SK Energy" in summer 2012.[9] Street King was marketed heavily over social media, including videos with Pauly D and Joan Rivers.[10]

The drink had gained a number of celebrity endorsements, including Joan Rivers;[11] Pauly D;[12] Free Agent Wes Welker;[13] Erin Andrews;[14] J. R. Smith of the Cleveland Cavaliers.[15]

Losing money

SK Energy was losing "millions" of dollars per year, according to Jackson's accountant, in July 2015.[16]

Notes and References

  1. Web site: Danielle . Canada . 50 Cent Releasing "Street King" Energy Shots, Proceeds To Feed 1 Billion Children . Hip-Hop Wired . August 12, 2011 . July 4, 2012 . https://web.archive.org/web/20141030015630/http://hiphopwired.com/2011/08/12/50-cent-releasing-%E2%80%9Cstreet-king%E2%80%9D-energy-shots-proceeds-to-feed-1-billion-children/ . October 30, 2014 . dead .
  2. Web site: Product.
  3. Web site: How Much Caffeine Is in Coffee, Tea, Cola and Other Drinks?. Lindsey Goodwin. About.com Food. July 13, 2015.
  4. Rapper launches energy shot with philanthropic edge . Beverage Industry . August 11, 2011 . July 4, 2012.
  5. Web site: Horowitz . Steven J. . 50 Cent Launches Energy Shot "Street King" To Help Feed One Billion Children . HipHop DX . August 12, 2011 . July 4, 2012.
  6. Web site: 50 Cent Visits Famine Victims In Somalia, Kenya - The Juice . Billboard.com . July 4, 2012.
  7. Web site: Mark Leon . Goldberg . Why 50 Cent is a Humanitarian Genius . UN Dispatch . February 23, 2012 . July 4, 2012.
  8. Street King, The Popular Energy Shot With a Mission to End World Hunger, is Now Available at GNC and More Than 40,000 Locations Nationwide . . January 6, 2012 . October 4, 2012.
  9. Web site: Off the Street: 50 Cent's Energy Shot Rebranded as SK Energy . BevNET.com . May 18, 2012 . July 4, 2012.
  10. Web site: Vena . Jocelyn . 50 Cent Recruits Pauly D, Joan Rivers For Street King Campaign - Music, Celebrity, Artist News . https://web.archive.org/web/20120501140743/http://www.mtv.com/news/articles/1681974/50-cent-pauly-d-joan-rivers-street-king.jhtml . dead . May 1, 2012 . MTV.com . March 28, 2012 . July 4, 2012.
  11. Web site: 50 Cent Recruits Pauly D, Joan Rivers For Street King Campaign . Jocelyn. Vena . . March 28, 2012 . December 4, 2014 . https://web.archive.org/web/20140706165126/http://www.mtv.com/news/1681974/50-cent-pauly-d-joan-rivers-street-king/. dead. July 6, 2014.
  12. Web site: Pauly D Joins 50 Cent's SK Energy Movement . Rob . Markman . . July 12, 2012 . December 4, 2014 . https://web.archive.org/web/20180411174325/http://www.mtv.com/news/1689447/pauly-d-50-cent-sk-energy-drink/. dead. April 11, 2018.
  13. Web site: 50 Cent's Street King Energy Links With Wes Welker . . December 1, 2012 . July 10, 2013.
  14. Web site: Erin Andrews Talks 50 Cent: Discusses Near-Awkward Kiss At Daytona 500 . . March 7, 2013 . January 13, 2015.
  15. Web site: 50 Cent's Next Beverage Bonanza . . March 27, 2013 . July 10, 2013.
  16. News: 50 Cent's accountant knows little about rapper's income. NY Daily News. April 10, 2018. en.

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