| Edelman Data & Intelligence | |
| Type: | Private |
| Foundation: | 1999 |
| Location: | New York, New York |
| Key People: | Antoine Harary, Global MD |
| Industry: | Market Research Consulting |
| Homepage: | https://www.edelmandxi.com/ |
StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020.
The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.
Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.[1]
In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.[2] A year later, it launched the first instalment of the Edelman Trust Barometer.[3]
StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities.[4]
In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.[5] [6]
Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.[7] It announced in 2020 that it was changing its name to Edelman Data & Intelligence.[8]
Its research has been highlighted in a number of major news outlets including the Wall Street Journal,[9] the New York Times,[10] the Washington Post,[11] and USA Today.[12]
Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.[13] The study has been running every year since 2000.
