| Strategische Unternehmensführung | |
| Editor: | Martin H. Wiggers |
| Editor Title: | Editor-in-chief |
| Frequency: | semi-annual |
| Total Circulation: | 1,000 |
| Publisher: | Andechser Studienkreis |
| Firstdate: | 1998 |
| Lastdate: | 2003 |
| Country: | Germany, Switzerland |
| Based: | Munich, St. Gallen |
| Language: | German |
| Issn: | 1436-5812 |
| Signatur Of The Deutschen Nationalbibliothek: | Z 1999 B 198 --> |
The magazine Strategische Unternehmensführung (English: Strategic Management or Strategic Leadership) was established in 1998. It was published semi-annual in Munich and St. Gallen. It featured articles on strategic leadership and management through the eyes of economic science, business research, and business practice. The editor-in-chief was Martin H. Wiggers. The magazine was published by the Andechser Studienkreis.[1] Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”.[2] The last issue was published in 2003.
The magazine Strategische Unternehmensführung featured articles on Strategic Leadership and Management. They took a critical look beside the mainstream by the view of business science, business research, and business practice. The topics were for example:
The magazine's writers were for example:
The magazine was read from business executives, the board of directors of companies listed in the DAX, politicians of the Bavarian Government, and many others.[2]