Sticker (song) explained

Sticker
Cover:NCT 127 Sticker Remixes.jpeg
Caption:iScream remixes cover
Type:single
Artist:NCT 127
Album:Sticker
Studio:SM Booming System, Seoul
Length:3:47
Lyricist:
Chronology:NCT 127
Prev Title:Save
Prev Year:2021
Next Title:Favorite (Vampire)
Next Year:2021

"Sticker" is a song recorded by South Korean boy group NCT 127 for their third studio album of the same name. Composed by frequent production group and collaborator Dem Jointz, Calixte, Prince Chapelle, Ryan S. Jhun and Yoo Young-jin with lyrical composition by the latter and members Taeyong and Mark, the "experimental" hip-hop track was released digitally on September 17, 2021 as the lead single from the album by SM Entertainment. An accompanying music video was released on the same release date, which depicts a "futuristic/space cowboy" concept.

"Sticker" became the group's second top-five hit on the Gaon Digital Chart, while becoming their eleventh top-five entry on the US World Digital Song Sales chart. It is also NCT 127's first entry on the Global 200 chart, where it peaked at number 101. "Sticker" achieved ten wins in South Korean music programs, becoming the most-awarded song by NCT 127 and by an NCT sub-unit.[1]

Background

"Sticker" was composed by Dem Jointz, Calixthe, Prince Chapelle, Ryan S. Jhun, Yoo Young-jin.[2] [3] Dem Jointz had also co-produced NCT 127's previous singles "Cherry Bomb," "Kick It," and "Punch."[4] The song features a prominent flute sound and a "minimal" and "subdued" production.[5] The group found the song surprising and difficult to master. Member and co-lyricist Taeyong noted in a behind-the-scenes video that he felt that he was "being punished" and "rebuked" for a song for the first time due to its difficulty in pulling off the song.[6] Member and vocalist Doyoung shared it was their first time where they "dived deep" with Yoo Young-jin while recording the song, with Yoo encouraging the group's rappers Taeyong and Mark to write the song's rap lyrics to "bring out the NCT vibe" with the group in mind.[7] [8] In an interview on The Travis Mills Show, member Johnny said listeners can expect to be surprised with the flute melody, while Mark described it as a song that "has a lot of impact and a lot of dynamics" that they have "never touched before."[9] Dem Jointz attributed the song's odd structure to “just being different. You want to stand out, but at the end of the day, you still want everybody to get what you’re doing." He also added that the flute sound "makes you get down and boogie." He ultimately called it one of his favorite tracks, saying that he "feels as strong about this record as I do [for] 'Kick It.'"[10]

Critical reception

"Sticker" was ranked amongst the best K-pop songs of 2021 by Lifestyle Inquirer (5th),[11] Tonplein (22nd),[12] NME (24th),[13] Paper (26th),[14] Teen Vogue and Tone Deaf (both unranked).[15] [16]

Commercial performance

In South Korea, the song debuted at number 17 on the Gaon Digital Chart for the issue dated October 12–18, 2021 and peaked at number 5 in its second week.[17] [18] It also debuted at number 1 both on the component Download Chart and on the component BGM Chart.[19] [20] The song also debuted at number 144 on the component Streaming Chart and peaked at number 37 in its second week.[21] [22] It debuted at number 25 and number 55 on the Billboard K-pop Hot 100 and Japan Hot 100, respectively, for the issue dated October 2.[23] [24] In Singapore, the song debuted at number 16 on the RIAS's Top Regional Chart for the issue dated September 17–23.[25] In the United States, the song debuted at number 5 on the Billboard World Digital Song Sales chart for the issue dated October 2.[26] It also debuted at number 101 on the Billboard Global 200 and at number 53 on the Billboard Global Excl. US during the same week.[27] [28] In Singapore, the song debuted at number 16 on the RIAS's Top Regional Chart in the chart issue dated September 17–23.[29]

Music video

The music video for "Sticker" was released at 13:00 KST on September 17, 2021, alongside the single and album release. The high-budget music video depicts a "futuristic/space cowboy" concept with colorful set designs, use of CGI, camerawork transitions, and the members singing and dancing throughout different sets.[30] The set is noted for its city-style, video game elements, and use of neon lights accompanied by CGI, which NME describes as "Las Vegas-esque."[31] On YouTube, "Sticker" became the fastest music video by an SM Entertainment artist to surpass 1 million views, which it achieved in only 21 minutes, despite its 13:00 KST release when most fans from Asia are still at school or work.[32] It also surpassed 27 million views and 1.4 million likes within 24 hours, breaking the record for the second most-viewed NCT music video in the first 24 hours at the time, and the most for NCT 127, until the release of "2 Baddies" in 2022.[33]

Credits and personnel

Credits adapted from the liner notes of Sticker.

Studio

Personnel

Accolades

"Sticker" won 10 first place music program awards, including a triple crown on M Countdown. It was nominated for Best Dance Performance – Male Group at the 2021 Mnet Asian Music Awards and Song of the Year – September at the 11th Gaon Chart Music Awards.[34] [35]

Program! width="130"
Date
M CountdownSeptember 23, 2021[36]
September 30, 2021[37]
October 7, 2021[38]
Music BankSeptember 24, 2021[39]
October 1, 2021[40]
Show! Music CoreSeptember 25, 2021[41]
October 2, 2021[42]
The ShowSeptember 28, 2021[43]
Show ChampionSeptember 29, 2021[44]
InkigayoOctober 3, 2021[45]

Charts

Weekly charts

Chart (2021)! scope="col"
Peak
position
Global 200 (Billboard)101
Japan (Japan Hot 100)55
Singapore (RIAS Regional)16
South Korea (Gaon)5
South Korea (K-pop Hot 100)25
US World Digital Song Sales (Billboard)5

Monthly charts

Chart (2021)! scope="col"
Peak
position
South Korea (Gaon)[46] 29
South Korea (K-pop Hot 100)[47] 66

Release history

Region! scope="col"
DateFormatLabel
VariousSeptember 17, 2021

See also

Notes and References

  1. Web site: 2021-10-03 . NCT 127 Achieves All-Kill With First Inkigayo Win . 2022-04-03 . EnVi Media . en.
  2. Web site: May 10, 2021. Credits / Sticker - The 3rd Album. live. https://web.archive.org/web/20210601061023/https://listen.tidal.com/album/182748203/credits. June 1, 2021. June 1, 2021. Tidal. en.
  3. Sticker. NCT 127. 2021. Credits. photobook. SM Entertainment, Dreamus. South Korea.
  4. Web site: Gilpin. Davonna. September 19, 2021. Creative Spotlight: How Dem Jointz Found a Producer's Playground in K-Pop. December 31, 2021. ENVI Media.
  5. Web site: Bell. Crystal. September 17, 2021. NCT 127 Shared How "Sticker" Takes Their Sound to the Next Level. December 31, 2021. Teen Vogue.
  6. Web site: Raj. Tanu I.. October 28, 2021. NCT 127 on "Favorite (Vampire)" & Always Trying to Get Better. December 31, 2021. Nylon.
  7. Web site: Bell. Crystal. September 17, 2021. NCT 127 Shared How "Sticker" Takes Their Sound to the Next Level. December 31, 2021. Teen Vogue.
  8. Web site: Ko. Seung-ah. September 17, 2021. "'영웅'보다 더 노력" NCT 127, 공백기 깬 독보적 네오함…'스티커'(종합). "Needed more effort that 'Kick It,'" NCT 127's unique neo-sound 'Sticker' that broke their hiatus. December 31, 2021. News1. Korean.
  9. Web site: Chin. Carmen. September 23, 2021. NCT 127's Mark and Johnny say 'Sticker' brings a "different type of impact". December 31, 2021. NME.
  10. Web site: Gilpin. Davonna. September 19, 2021. Creative Spotlight: How Dem Jointz Found a Producer's Playground in K-Pop. December 31, 2021. ENVI Media.
  11. Web site: Cruz . Amrie . December 15, 2021 . The best of K-drama and K-pop in 2021 . live . https://web.archive.org/web/20211215023227/https://lifestyle.inquirer.net/393205/the-best-of-k-drama-and-k-pop-in-2021/ . December 15, 2021 . December 15, 2021 . Lifestyle Inquirer . en-US.
  12. Web site: Yang . So-ha . December 17, 2021 . ko:2021년 케이팝 트랙 결산 . 2021 K-Pop Track Settlement . December 22, 2021 . Tonplein . ko.
  13. Web site: Daly . Rhian . December 19, 2021 . The 25 best K-pop songs of 2021 . December 21, 2021 . NME.
  14. Web site: Bell . Crystal . December 31, 2021 . The 40 Best K-Pop Songs of 2021 . live . https://web.archive.org/web/20211231171441/https://www.papermag.com/kpop-2021-2656172385.html . December 31, 2021 . January 1, 2022 . Paper . en.
  15. Web site: December 17, 2021 . The 54 Best K-Pop Songs of 2021 . live . https://web.archive.org/web/20211217132813/https://www.teenvogue.com/story/best-k-pop-songs-2021 . December 17, 2021 . December 17, 2021 . Teen Vogue . en-US.
  16. Web site: December 30, 2021 . The best K-pop songs of 2021 . live . https://web.archive.org/web/20211230043321/https://tonedeaf.thebrag.com/best-k-pop-songs-2021/ . December 30, 2021 . December 30, 2021 . Tone Deaf . en-AU.
  17. Web site: 2021년 38주차 Digital Chart. Week 38 of 2021 Digital Chart. Gaon Chart. ko. November 16, 2021. https://web.archive.org/web/20210923015931/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=38&hitYear=2021&termGbn=week. September 23, 2021. live.
  18. Web site: 2021년 39주차 Digital Chart. Week 39 of 2021 Digital Chart. Gaon Chart. ko. November 16, 2021. https://web.archive.org/web/20210930020242/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=39&hitYear=2021&termGbn=week. September 30, 2021. live.
  19. Web site: 2021년 38주차 Download Chart. Week 38 of 2021 Download Chart. Gaon Chart. ko. November 16, 2021. https://web.archive.org/web/20210923021131/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=38&hitYear=2021&termGbn=week. September 23, 2021. live.
  20. Web site: 2021년 38주차 BGM Chart. Week 38 of 2021 BGM Chart. Gaon Chart. ko. November 16, 2021. https://web.archive.org/web/20211025021558/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1060&targetTime=38&hitYear=2021&termGbn=week. October 25, 2021. live.
  21. Web site: 2021년 38주차 Streaming Chart. Week 38 of 2021 Streaming Chart. Gaon Chart. ko. November 16, 2021. https://web.archive.org/web/20210923020950/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1040&targetTime=38&hitYear=2021&termGbn=week. September 23, 2021. live.
  22. Web site: 2021년 39주차 Streaming Chart. Week 39 of 2021 Streaming Chart. Gaon Chart. ko. November 16, 2021. https://web.archive.org/web/20210930022158/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1040&targetTime=39&hitYear=2021&termGbn=week. September 30, 2021. live.
  23. Billboard K-pop 100 – Week of October 2, 2021 . live . Billboard . https://web.archive.org/web/20210930023735/https://www.billboard.com/charts/billboard-korea-100/2021-10-02 . September 30, 2021 . November 16, 2021.
  24. Billboard Japan Hot 100 – Week of October 2, 2021. Billboard. November 16, 2021. https://web.archive.org/web/20210930053047/https://www.billboard.com/charts/japan-hot-100/2021-10-02. September 30, 2021. live.
  25. Web site: RIAS Top Charts – Week 38 . Recording Industry Association Singapore. November 16, 2021. https://web.archive.org/web/20210929043809/https://www.rias.org.sg/rias-top-charts/#1562208279199-5ec9aa23-80dc. September 29, 2021. unfit.
  26. World Digital Song Sales – Week of October 2, 2021. Billboard. November 16, 2021. https://web.archive.org/web/20210928090708/https://www.billboard.com/charts/world-digital-song-sales/2021-10-02/. September 28, 2021. live.
  27. Billboard Global 200 – Week of October 2, 2021. Billboard. November 16, 2021. https://web.archive.org/web/20211020174037/https://www.billboard.com/charts/billboard-global-200/2021-10-02. October 20, 2021. live.
  28. Billboard Global Excl. US – Week of October 2, 2021. Billboard. November 16, 2021. https://web.archive.org/web/20210928093353/https://www.billboard.com/charts/billboard-global-excl-us/2021-10-02/. September 28, 2021. live.
  29. Web site: RIAS Top Regional Chart – Week 38 . October 17–23, 2021. Recording Industry Association Singapore. February 13, 2022. https://web.archive.org/web/20210929043809/https://www.rias.org.sg/rias-top-charts/#1562208279199-5ec9aa23-80dc. September 29, 2021. unfit.
  30. Web site: 2021-09-17 . NCT 127 Goes Wild Wild West in "Sticker" Music Video . 2022-04-03 . EnVi Media . en.
  31. Web site: 2021-09-17 . NCT 127 play futuristic cowboys in music video for 'Sticker' . 2022-04-03 . NME . en.
  32. Web site: @NCTsmtown_127 "Sticker" becomes the fastest NCT music video to hit 15,000,000 views on YouTube (12 hours) . 2022-04-03 . Twitter . en.
  33. Web site: 2021-09-22 . NCT 127 Stick to Top of Charts with Double Million Selling Album . 2022-04-03 . EnVi Media . en.
  34. Web site: Basbas . Franchesca Judine . November 3, 2021 . Here are the nominees for the 2021 Mnet Asian Music Awards – BTS, IU, TXT, DAY6, TWICE, SEVENTEEN, NCT 127, AESPA, and more . November 3, 2021 . Bandwagon Asia.
  35. Web site: 11th GaonChart Music Awards – 올해의 가수 (디지털음원) 후보자 . ko:11th GaonChart Music Awards – 올해의 가수 (디지털음원) 후보자 . 11th Gaon Chart Music Awards – Artist of the Year (Digital Music) Nominees . live . https://web.archive.org/web/20211127100814/http://gaonmusicawards.com/sub.php?sub=3&ti=1 . November 27, 2021 . November 27, 2021 . . ko.
  36. Web site: '엠카' NCT127, 'Sticker'로 첫 1위..다음주 키→양요섭→NCT127·ITZY 컴백 예고[종합]]. 'M Countdown' NCT 127, first 1st place with 'Sticker'... Next week Key→Yang Yo-seob→NCT 127·ITZY comeback notice [General]. Jo. Eun-mi. September 23, 2021. Herald Pop. Naver. ko. September 23, 2021. September 23, 2021. https://web.archive.org/web/20210923171530/https://n.news.naver.com/entertain/article/112/0003479378. live.
  37. Web site: NCT 127, '엠카' 2주 연속 1위+음악방송 6관왕 "시즈니 응원 덕" [★밤TView]]. NCT 127, 1st place two weeks in a row on 'M Countdown' + 6 music show trophies' "Thanks to NCTzens support" [★밤TView]. Kang. Min-kyung. September 30, 2021. Star News. Naver. ko. September 30, 2021. September 30, 2021. https://web.archive.org/web/20210930103558/https://n.news.naver.com/entertain/article/108/0002992577. live.
  38. Web site: '엠카' NCT127, ITZY 꺾고 3주 연속 1위…엔플라잉·에이티즈 컴백 [종합]]. Hwang. Soo-yeon. October 7, 2021. 'M Countdown' NCT 127, beats ITZY to take 1st place 3 weeks in a row... N.Flying·Ateez comeback [General]. X Sport News. Naver. ko. October 7, 2021. October 7, 2021. https://web.archive.org/web/20211007134535/https://n.news.naver.com/entertain/article/311/0001357166. live.
  39. Web site: '뮤직뱅크' NCT 127, 에이티즈 꺾고 1위. 'Music Bank' NCT 127, beats Ateez to take 1st place. Lee. Hae-jeong. September 24, 2021. Newsen. Naver. ko. September 24, 2021. September 24, 2021. https://web.archive.org/web/20210924092932/https://n.news.naver.com/entertain/article/609/0000491475. live.
  40. Web site: '뮤직뱅크' NCT 127, 출연 없이 1위…샤이니 키·AB6IX 컴백 [종합]]. 'Music Bank' NCT 127, takes 1st place without appearance... SHINee's Key·AB6IX comeback [General]. Kang. Da-yoon. October 1, 2021. My Daily. ko. Naver. October 1, 2021. October 1, 2021. https://web.archive.org/web/20211001092640/https://n.news.naver.com/entertain/article/117/0003541246. live.
  41. Web site: '음악중심' NCT 127, 'Sticker'로 1위…MC 정우 "팬들이 원한 그림"[종합]]. 'Music Core' NCT 127, wins 1st with 'Sticker'... MC Jung-woo "The picture the fans wanted" [Comprehensive]. Kim. Mi-ji. September 25, 2021. X Sport News. Naver. ko. September 25, 2021. September 25, 2021. https://web.archive.org/web/20210925074403/https://n.news.naver.com/entertain/article/311/0001352373. live.
  42. Web site: '음악중심' NCT 127, 2주 연속 1위…AB6IX·샤이니 키 컴백 [종합]]. 'Music Core' NCT 127, 1st place for 2 weeks in a row... AB6IX·SHINee Key comeback [General]. Choi. Hee-jae. October 2, 2021. X Sport News. Naver. ko. October 2, 2021. October 2, 2021. https://web.archive.org/web/20211002073608/https://n.news.naver.com/entertain/article/311/0001355237. live.
  43. Web site: '더쇼' NCT 127, 'Sticker'로 1위..양요섭→노라조 컴백[종합]]. 'The Show' NCT 127 wins 1st place with 'Sticker'..Yoseob Yang → Norazo Comeback [General]. Kim. Mi-ji. September 28, 2021. X Sport News. Naver. ko. September 28, 2021. September 28, 2021. https://web.archive.org/web/20210928130052/https://n.news.naver.com/entertain/article/112/0003481065. live.
  44. Web site: SHOW CHAMPION 411회 TOP5. SHOW CHAMPION Episode 411 TOP 5. September 29, 2021. MBC Plus. ko. September 29, 2021. September 29, 2021. https://web.archive.org/web/20210929103813/https://m.mbcplus.com/web/program/contentView.do?searchCondition=001005&seq=17728&pageIndex=1&searchKeyword=&programMenuSeq=178&programInfoSeq=67. live.
  45. Web site: '인기가요' NCT 127, '스티커'로 1위 "시즈니 덕분". 'Inkigayo' NCT 127, wins 1st place with 'Sticker' "Thanks to NCTzens". Jeong. Han-byul. October 3, 2021. Hankook Ilbo. Naver. ko. October 3, 2021. October 3, 2021. https://web.archive.org/web/20211003103409/https://n.news.naver.com/entertain/article/469/0000632919. live.
  46. Web site: Circle Chart . ko:2021년 09월 Digital Chart. September 2021 Digital Chart. Gaon Music Chart. ko. https://web.archive.org/web/20211007021946/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=09&hitYear=2021&termGbn=month. October 7, 2021. live. October 25, 2021.
  47. Billboard K-pop Hot 100 – Month of October 2021. Billboard. November 16, 2021. https://web.archive.org/web/20211102235433/http://billboard.co.kr/chart/month/. November 2, 2021. unfit.

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