| Steve Rivkin | |
| Birth Date: | 13 January 1947. |
| Birth Place: | Freeport, New York |
| Occupation: | Marketing & Communications Consultant, Author |
Steve Rivkin (January 13, 1947 – November 16, 2016) was an American marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989.[1]
The son of a pharmacist, Rivkin came from a medical family that included a general practitioner, a thoracic surgeon, an ob-gyn, a radiologist, and an infertility specialist.He consulted with healthcare organizations and more than 100 community hospitals on marketing and public affairs issues,[2] working with a partner Fraser P. Seitel, author of The Practice of Public Relations.
In 2006, Rivkin was appointed Senior Fellow in Health Communications & Marketing Strategy for the Estes Park Institute,[3] a national healthcare educational organization. He served on the board of directors of the Estes Park Institute and Volunteers in Medicine.[4] [5] In 2015 he was named CEO of the Estes Park Institute.
Another of his specialized practice areas was in naming. His firm created new names for companies and brands.[6] The 2004 book he co-authored, The Making of a Name, was described by Library Journal as "an authoritative and fascinating book on names and naming that will be used by entrepreneurs, students, inventors, marketers, and wordsmiths at all levels."[7]
Prior to forming his own firm, Rivkin spent 14 years working with Jack Trout and Al Ries at Trout & Ries Inc., a marketing strategy firm known for its work in positioning[8] He left Trout & Ries as executive vice president.
Rivkin was a frequent speaker on marketing and communications topics, at company seminars, industry conferences, and a contributor to business and trade publications.[9] [10] [11] [12]
Rivkin is the co-author of six books on business and marketing strategy.