Levenger Explained

Levenger
Founded:1987
Founders:Steve and Lori Leveen
Hq Location City:Delray Beach, Florida
Key People:Margaret Moraskie, CEO
Footnotes:[1]

Levenger is a privately held retail company based in Delray Beach, Florida. Founded in 1987, it sells products such as portfolios, stationery, planners, and leather briefcases.

History

Levenger was founded in 1987 by the Steve and Lori Leveen.[2] [3] [4] The name “Levenger” was derived from their surnames, Leveen (Leve-) and Granger . They began selling lamps with an ad placed in The New Yorker magazine,[5] using their neighbor's garage as the fulfillment center and their spare bedroom as the company's main office. They used retirement funds for the startup of the company,[5] and in two months after running the ad, Levenger had 47 customers.[6] 1999, the company had grown to be a US$60M business.[3]

Products

Levenger's sells products that include portfolios, stationery, planners, and leather breifcases.[1]

Notes and References

  1. Buss, Dale . June 23, 2021 . New Levenger CEO Conducts A Balancing Act . Chief Executive . June 26, 2022.
  2. Web site: September 2022 New England Monthly by New England Monthly - Issuu . 2022-11-14 . issuu.com . en.
  3. Hart, Myra M. . Lieb, Kristin J. . Winston, Victoria W. . December 17, 2004 . Levenger Co. . Harvard Business Review . June 26, 2022.
  4. Web site: "And then a light went off" . 2022-11-14 . Levenger Company . en.
  5. The New Yorker October 12, 1987 Issue . 2022-11-14 . The New Yorker . en.
  6. Web site: Eng . Dinah . Reading, writing and Levenger . 2022-11-14 . Fortune.