Stella (bicycle company) explained

Stella was a French bicycle manufacturer founded in 1909.^{[1] [2]} The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles.^{[3] [4] [5]}

Trivia

Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle.^{[6] [7]}

Notes and References

1. Web site: Stella bicycles.
2. Web site: Stella SX-73 Model B.
3. Web site: gitaneusa.com :: View topic - Bicycle Brands Used to Win the Tour de France. www.gitaneusa.com.
4. ^On the Wheel, USA, undated cutting
5. Web site: letour.us - letour Resources and Information.. www.letour.us.
6. Web site: Original Atari 2600 VCSp | Web Portal for Benjamin J Heckendorn.
7. Web site: Pitfall Classic Postmortem With David Crane Panel at GDC 2011 (Atari 2600). www.youtube.com.