Stein IAS explained

Stein IAS
Industry:advertising and marketing agency

Stein IAS is a global advertising and marketing agency[1] with strategic locations across Americas, EMEA and APAC.[2]

History

Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full-service integrated marketing services agency. As its name suggests, it was started by two copywriters and worked with clients in the publishing and technology industries. Rogan Studios had a strong creative focus on media and travel/hospitality.

In 1984 the two companies merged to form Stein Killpatrick + Rogan with such clients as McGraw Hill, The Sporting News, etc. With the departure of Bill Killpatrick, the agency's name was changed to Stein Rogan + Partners in 1987.

In 1999, the agency was acquired by True North Communications, which in 2001, was itself acquired by the Interpublic Group of Agencies.

Cofounder and partner, Mark Rogan, left Stein Rogan in May 2001. He opened his own agency in 2006, Teaglebee Digital. Teaglebee focuses on attraction-based, inbound marketing for its telecommunication, health care and B2B clients.

In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel.[3]

In 2008, CEO Tom Stein was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in New York. The CEBA Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.[4]

In 2011, US marketing agency Stein Rogan + Partners rebranded as Stein + Partners Brand Activation. In 2013, Stein + Partners Brand Activation merged with IAS B2B Marketing to form Stein IAS.[5] Launched in 1973, IAS b2b Marketing was widely considered to have defined the communications category ‘B2B marketing’, marking the UK’s first specialist B2B marketing agency.[6]

Thought leadership

2021

Stein IAS launched ‘In Search for the Emotionally-Qualified Lead (EQL)’, a report which reveals why emotionally-lead marketing is just as important in B2B buying decisions. Stein IAS’ report looks at different levels of emotional value and how, when combined with rational, functional and economic value, B2B marketing ideas can become much more valuable in the eyes of the customer.[7]

2016

In a coproduction with The Drum, Stein IAS launched a twelve-part Cliché Killers video series, telling the story of the 12 most abused clichés in the history of marketing.[8]

Stein IAS published a new book charting the pre-modern, modern and era of ‘Post Modern Marketing’. Titled ‘Paradox: Feeling Machines and the Rise of Post-Modern Marketing’, the book depicts marketing’s transformation from the pre-digital marketing world of Mad Men to the digital- and technology-powered age of modern marketing and now the dawn of marketing’s new post-modern era.[9]

2014

Stein IAS, together with Oracle Marketing Cloud, launched the ‘Digital Marketing Maturity Index’ (DMMI), a worldwide study designed to assess the digital marketing maturity of the business marketing community and enable B2B enterprise marketers to evaluate the sophistication of their digital demand generation activity against an international benchmark.[10]

2007

Stein IAS launched a book, ‘101 Clichés - B2Bs Most Notorious Creative Faux Pas’, beginning a long-standing fight against clichéd creative in modern B2B marketing.[11]

Awards

External links

Notes and References

  1. News: CARS.COM: $26 MILLION AD CAMPAIGN. Editor & Publisher . September 4, 1998.
  2. News: Stein IAS.
  3. News: Aug 15, 2007. Brand New Day. YouTube. https://ghostarchive.org/varchive/youtube/20211212/klFF8qGfVlI. 2021-12-12 . live.
  4. News: 2008 CEBA Hall of Fame Recipients. American Business Media. Sep 16, 2008.
  5. News: Stein IAS officially merges following two year joint venture.
  6. News: IAS celebrates 40 years in international style by Stein IAS. 11 April 2013 .
  7. News: Stein IAS' New Report Heralds the Importance of Emotion in B2B Marketing. 11 November 2020 .
  8. News: Cliché Killers: Jigsaw has no place in the digital world.
  9. News: Enter the age of postmodern marketing and stay relevant, Stein IAS chief says.
  10. Web site: Stein IAS . dmmi.steinias.com . 16 July 2023 . https://web.archive.org/web/20230601154234/http://dmmi.steinias.com/ . Jun 1, 2023 . en . live.
  11. News: FlippingBook Online.
  12. News: WARC Effectiveness Awards - Business-to-Business.
  13. Web site: Elevation Awards winners . 15 July 2023 . https://web.archive.org/web/20210806112351/https://www.b2bigniteusa.com/2021-winners/ . Aug 6, 2021 . en . 2021 . usurped.
  14. Web site: Agency Business Awards . archive.agencybusinessawards.com . 19 July 2023 . https://web.archive.org/web/20230408185311/https://archive.agencybusinessawards.com/the-drum-agency-business-awards/agency-business-awards-2020#113571 . Apr 8, 2023 . en . 11 February 2020 . live.
  15. Web site: B2B Agency of the Year: MidSize . www.b2awards.com . 19 July 2023 . https://web.archive.org/web/20200722190955/https://www.b2awards.com/a/page/2020_B2_Winners . Jul 22, 2020 . en . 2020.
  16. Web site: Agency of the Year (Under $25 Million) . www.b2awards.com . 19 July 2023 . https://web.archive.org/web/20190709075442/https://www.b2awards.com/a/page/2019-winners . Jul 9, 2019 . en . 2019.
  17. Web site: The Awards . www.princessroyaltrainingawards.com . 19 July 2023 . https://web.archive.org/web/20230131102948/https://www.princessroyaltrainingawards.com/2019-recipients/ . 2023-01-31 . en . 2019 . live.
  18. Web site: Small: Under $25 Million . www.b2awards.com . 19 July 2023 . https://web.archive.org/web/20210806112351/https://www.b2awards.com/a/page/2018-winners . Aug 6, 2021 . en . 2018.
  19. Web site: Small: Under $25 Million . www.b2awards.com . 17 July 2023 . https://web.archive.org/web/20210806112351/https://www.b2awards.com/a/page/winners-copy . Aug 6, 2021 . en . 2017.
  20. News: Stein Rogan + Partners Named #1 AD Agency By BtoB Magazine. Stein + Partners Brand Activation. March 14, 2011.
  21. News: Business Marketing Association Names Stein Rogan + Partners 2010 Agency Of The Year. The Street. June 3, 2010.
  22. News: Discovery Campaign Teaches Parents About Homework Help Site. DM News. April 10, 2006.
  23. News: Integrated Marketing Success Stories: Mimeo.com. DM News. Nov 7, 2005.
  24. News: Stein Rogan + Partners; Small Agencies: Winner.. B to B -. March 14, 2005. https://archive.today/20120904024934/http://www.highbeam.com/doc/1G1-130480183.html?refid=gg_x_02. dead. September 4, 2012.

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