Curvy Kate Explained

Founded:2009
Key People:Steve Hudson (Founder/Director)
Hq Location:1 Harefield Road Uxbridge UB81PH
Hq Location City:Uxbridge
Hq Location Country:United Kingdom
Products:Lingerie
Brands:Brastop, Flirtelle, Scantilly

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4] [5] [6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]

Awards

2011

2012

2014

2015

External links

Notes and References

  1. "Contacts ." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. Web site: Curvy Kate Lingerie . Boudoirlingerie.co.uk . 2013-10-24.
  3. http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 Curvy Kate 1st Birthday – Lingerie Buyer
  4. http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored – Lingerie Buyer
  5. Web site: A Look at Curvy Kate with Cheryl Warner. 27 May 2011. thelingeriejournal.com.
  6. http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models – Lingerie Buyer
  7. News: Emma's a real star in a bra . WalesOnline . 2008-09-21 . 2013-11-06.
  8. Web site: Lauren Colfer: Star in a Bra 2009 Winner! . The Lingerie Post . 2009-08-05 . 2013-11-06.
  9. Web site: Lizzie Haines scoops Curvy Kate modelling prize . 19 April 2012 . dead . https://web.archive.org/web/20110922024048/http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ . 22 September 2011.
  10. Web site: Star in a Bra 2012 – TOP TEN! . Sophiajenner.wordpress.com . 2012-04-19 . 2013-11-06.
  11. Web site: Shop All Scantilly- Curvy Kate. www.curvykate.com. 2016-06-15.
  12. Web site: Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine . Theappointment.co.uk . 2013-10-24 . dead . https://web.archive.org/web/20120129044140/http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title . 2012-01-29 .
  13. Web site: uk lingerie awards | Special Reports . Lingerieinsight.com . 2013-10-24 . dead . https://web.archive.org/web/20131029192854/http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ . 2013-10-29 .
  14. Web site: uk lingerie awards | Special Reports . Lingerieinsight.com . 2013-10-24 . dead . https://web.archive.org/web/20120721053232/http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ . 2012-07-21 .
  15. Web site: The Drapers Interview: Steve Hudson, Curvy Kate. Drapers. 22 January 2015 . 2016-06-15.
  16. Web site: UKLA WINNER: Marketing Campaign of the Year. Clarke. Sarah. www.lingerieinsight.com. 2016-06-15. https://web.archive.org/web/20160810074922/http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/. 2016-08-10. dead.

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