Star Movies Explained

Star Movies
Launch Date: (split from Star Plus, Taiwan only)[1]
(Balkans)
(Portugal)[2]
Closed Date: (Taiwan)
Owner:The Walt Disney Company
Former Names:BBC World Service Television Asia
14 October 1991–1 May 1994
Replaced:BBC World Service Television
14 October 1991–17 April 1994
Fox Movies (Balkans and Portugal)
Replaced By:Fox Movies Premium (2012–2017; Southeast Asia)
Fox Movies (Philippines, Vietnam, and Taiwan; first incarnation)
Online Serv 1:Disney+ Hotstar
Online Chan 1:India

Star Movies is an Asian-based pay television channel owned by Disney Entertainment. Star Movies was originally launched in 1994 as a single channel broadcast across Asia, but it was regionalized into different localized channels since then. Fox Networks Group Asia Pacific have since rebranded some of the network's international feeds in Hong Kong, Taiwan (SD feed only) and Southeast Asia as Fox Movies, but retains the Star Movies brand in Middle East & South Asia (except Maldives).

Disney Star continues to operate the Indian feed of the network as a channel specialized in Western films, with the logo remaining completely unchanged since 2008. Meanwhile the Middle Eastern feed is operated by Disney Entertainment, keeping the 2008 logo (still used in India) until adopting the non-Indian Star channels' logo scheme in 2024, while Fox Movies was replaced by a new channel, Star Films.[3] In the Balkans and Portugal, the local versions of Fox Movies were replaced by Star Movies. Star Movies in the Middle East, Balkans and Portugal is managed by The Walt Disney Company.

History

Star Movies began broadcasting on 20 April 1994 for viewers in Taiwan, replacing BBC World Service Television in the Northern Beam region which was dropped on 17 April 1994. The channel became scrambled on 1 May 1994. The need to launch the channel was based on research on viewers' preferences and feedback from cable operators. At launch, Star Movies was a Mandarin and English movie channel, with 60% of the films in Chinese or produced in Asia and 40% being Western titles. The channel was only available through authorized cable operators.

Star Movies was split up from Star Plus on 1 May 1994, which usually aired movies in the early years of Star TV from 1991 to 1994. At launch, its programming lineup consisted of both Hollywood and Chinese films and catered to pan-Asian audiences.

As Star TV planned to remove BBC World Service Television from its channel lineup for Northeast Asia by mid-April 1994, the company planned to replace it with a Chinese-language film channel.[4] Star Movies would focus on Western world films from then on. Star TV has since regionalized the channel's operation.

The channel was noticeably absent from Singapore Cable Vision upon the launch of its cable service in 1995 due to censorship problems in the country.[5]

On 1 February 1996, the channel changed its logo from a STAR wordmark similar to Zee Cinema in 1995 to a box-type STAR symbol featuring a frame, a pentagram star, and a blue square.

A localized feed intended for Taiwan was launched on 1 January 1997, Southeast Asia and China was launched on 1 May 1997 and the Philippines was launched on 1 January 2010. Four months later, a high-definition channel, Star Movies HD, was launched. A video on demand channel was also launched on 16 September of that same year.[6]

In April 1999, the channel had a first major logo change from vertical to horizontal, along with other STAR TV channels.

On 1 January 2012, Star Movies was rebranded as Fox Movies Premium and available in Hong Kong, the Maldives, and most of Southeast Asia.

On 10 June 2017, the Philippine feed of the channel was rebranded as Fox Movies Philippines. In other Southeast Asian countries and Hong Kong, Fox Movies Premium rebranded to Fox Movies on the same day. The channel shut down on 1 October 2021 in these regions along with other local versions of several Disney- and Fox-branded channels.

On New Year's Day 2022, Fox Movies Taiwan was renamed under the new name Star Movies Gold so that Star Movies HD remains active with the programming separate from each other. As Disney decided to further enroll Disney+ across the Asian markets, they had decided to cease further pay TV broadcasting, including both Star Movies Gold and Star Movies HD. Both of the channels were ceased in operation on January 1, 2024.[7] [8]

On 7 June 2023, Disney announced that it would launch Star Movies in the Balkans as a replacement for Fox Movies in the region on 1 October 2023.[9] Disney would later announce that it would also replace Fox Movies in Portugal (in addition to Angola and Mozambique) with Star Movies on 7 February 2024.[10]

Programming

Star Movies has first-run contracts for movies distributed by Disney (20th Century Studios, Pixar, Marvel Studios) and sub-run contracts for movies from countries where Star Movies is available. It also features movies from other movie distributors including Paramount Pictures, Lionsgate, Summit Entertainment and The Weinstein Company. Star Movies mainly airs Disney movies during the daytime hours. Star Movies India does fewer premieres compared to sometimes showing programs like Masterchef Australia and pushing more premium movies into their OTT platform Disney+ Hotstar.

Current feeds

Star Movies (India)

See main article: article and Star Movies (Indian TV channel). Star Movies India is distributed by Walt Disney Studios, Pixar, Marvel Studios and 20th Century Studios in India, Nepal, Sri Lanka and Bangladesh and is ad supported. Movie premieres are less frequent compared to other feeds. Other studios include Lionsgate, NBCUniversal and Warner Bros. Discovery. Available audio feed languages are English, Hindi, Tamil and Telugu. The channel ceased broadcasting in Sri Lanka from 1 February 2015 due to content rights issues, leaving the country with no Star Movies or Fox Movies channel.[11] The channel was relaunched in Sri Lanka in 2019 after 4 years.[12]

Star Movies Select HD was launched on 9 July 2015 showcasing niche films.[13] An SD feed was launched on 15 March 2023 along with the launches and shutdowns of several other Star channels.[14]

Star Movies (MENA)

Star Movies Middle East and Africa features a hardcoded Arabic-language subtitle track (except for Israel). The channel is currently available on beIN and was formerly available on OSN (as of January 1, 2024).

On 1 March 2024, Star Movies MENA rebranded for the first time in 16 years and retired its 2008 logo (which is still used in India and Mainland China).[15]

Star Movies (Balkans)

See main article: article and Star Movies (Balkans). Managed with The Walt Disney Company Bulgaria. Features numerous films from 20th Century Studios, Disney, Columbia Pictures, Pixar, Marvel Studios, Metro-Goldwyn-Mayer, and DreamWorks. On June 7, 2023, it was announced that Fox Movies would be rebrand to Star Movies on October 1, 2023.[9]

Star Movies (Portugal)

See main article: article and Star Movies (Portuguese TV channel). It was launched on 1 July 2011, replacing the series and cinema channel Fox Next.[16] FOX Movies is accompanied by a high definition version, FOX Movies HD, which began broadcasting on July 15, 2011 exclusively on MEO. The channel is also available in Angola and Mozambique, through the operator ZAP, where Fox Next was previously also available. In African and European territory, FOX Movies and FOX Movies HD are available on a subscription basis. Fox Movies was rebranded to Star Movies on 7 February 2024.[17] [18] [19] [20]

Former feeds

Star Movies Philippines

Star Movies was launched on 30 November 2009 in the Philippines as an ad-supported channel. It used to simulcast with the Southeast Asian and Chinese feeds until 31 December 2009, when a localised feed was launched specifically for the Philippines. After the rebranding of Star Movies Asia as Fox Movies Premium on 1 January 2012 in most of Southeast Asia, the Philippine SD feed remained broadcasting until 10 June 2017. Starting June 10, 2017, it followed suit.

Star Movies Action

It was launched on 2 June 2013 only in India, replacing Fox Action Movies (not to be confused with its Southeast Asian counterpart) after its temporary closedown on 11 May 2013. The channel airs action- and horror-themed movies. In 2017, the channel was shut down.[21] [22]

Star Movies Gold and Star Movies HD (Taiwan)

An ad-supported feed of Star Movies was launched for Taiwan specifically. It was the most localised feed of the television network, since most voice-overs in promotions for upcoming movies were done in Mandarin Chinese. The SD feed of the channel was rebranded as Fox Movies Taiwan on 18 January 2018, while the HD feed still retains is independent programming and branding. On January 1, 2022, Fox Movies Taiwan was rebranded to Star Movies Gold. On January 1, 2024, the Taiwanese versions of Star Movies Gold and Star Movies HD were discontinued.[23]

Star Movies Asia

Star Movies Asia was formerly broadcast in Southeast Asia, parts of South Asia and China as a single, ad-free channel.

In 2012, Star Movies Asia is limited to subscribers in China due to the gradual rebrand of the channel's localized feeds (except the Philippine SD feed) to Fox Movies Premium. Most countries (including the Philippines) rebranded later to Fox Movies.

Star Movies Vietnam used to air a program called "Thảm đỏ (Red Carpet)" to introduce the movies which are scheduled to broadcast on the channel, all in Vietnamese language and hosted by Vietnamese presenters.

After the rebranding of Star Movies to Fox Movies Premium, Nepal, Bangladesh and Sri Lanka were switched over to the ad supported Indian version of Star Movies.

See also

Notes and References

  1. News: Star TV starting pay movie channel to replace BBC World Service . 23 December 2023 . The Straits Times . 24 March 1994.
  2. Web site: 2023-11-28 . Perguntas Frequentes - A FOX vai ser STAR Channel. 2023-11-28 . foxtv.pt . pt.
  3. Web site: Fox branded channels to undergo rebranding in MENA region . www.broadcastprome.com.
  4. "Murdoch's STAR TV to drop BBC" UPI March 22, 1994
  5. Web site: 1 September 1995 . No movie channel, no sweat for Star TV . 18 August 2023 . The Straits Times (retrieved from NLB).
  6. http://www.lyngsat.com/asia5.html STAR Movies HD in Asiasat 5
  7. Web site: Frater. Patrick. Disney to Close Remaining Linear TV Channels in Southeast Asia and Korea. Variety. June 14, 2023. June 23, 2023.
  8. Web site: 迪士尼集團11頻道退出台灣,國家地理頻道、衛視中文台等最晚年底將下架. The News Lens. June 14, 2023. June 23, 2023. zh-TW.
  9. Web site: Fox postaje STAR Channel . FoNet portal . 19 July 2023 . sr . 7 June 2023 . Fox becomes Star Channel.
  10. Web site: 2023-11-28 . Perguntas Frequentes - A FOX vai ser STAR Channel. 2023-11-28 . foxtv.pt . pt.
  11. Web site: Lanka . Tv & Radio Sri . 2015-01-29 . Dialog TV Forum: MGM Channel, Star World Premiere HD, Australia plus..... . 2020-12-30 . Dialog TV Forum.
  12. Web site: Facebook . limited . https://ghostarchive.org/iarchive/facebook/245458828804300/2672561839427308 . 2022-02-26 . 2020-12-30 . www.facebook.com.
  13. Web site: Star announces launch of Star Movies Select HD - Exchange4media . 2020-12-30 . Indian Advertising Media & Marketing News – exchange4media . en.
  14. Web site: 2023-03-14 . Disney Star brings curtains down on English GECs; launches 9 new channels: Best Media Info . 2023-04-06 . Best Media Info.
  15. Web site: Fox branded channels to undergo rebranding in MENA region . www.broadcastprome.com.
  16. Web site: 2011-06-23 . Fox Movies adds Portuguese flavour | News . dead . https://web.archive.org/web/20130601205416/http://www.rapidtvnews.com/index.php/2011062313077/fox-movies-adds-portuguese-flavour.html . 2013-06-01 . 2012-02-07 . Rapid TV News.
  17. Web site: 2023-11-28 . Disney ends Fox brand in Portugal . 2023-11-28 . theportugalnews.com.
  18. Web site: 2023-11-28 . Perguntas Frequentes - A FOX vai ser STAR Channel. 2023-11-28 . foxtv.pt . pt.
  19. Web site: 2023-11-27 . Canais Fox vão mudar de nome e assumir marca Star . Fox channels will change their name and adopt the Star brand . 2023-11-29 . publico.pt . pt.
  20. Web site: 2023-11-28 . Canais FOX vão passar a ser Star Channel já em 2024 . 2023-11-30 . marketeer.sapo.pt.
  21. http://www.bestmediainfo.com/2013/05/star-movies-action-to-replace-fox-action-movies/ Star Movies Action to replace Fox Action Movies
  22. http://www.adgully.com/star-india-gears-up-for-more-action-all-set-to-launch-star-movies-action-54327.html Star India gears-up for more action; All set to launch Star Movies Action retrieved via http://www.adgully.com 10-22-2013
  23. Web site: Frater . Patrick . 2023-06-14 . Disney to Close Remaining Linear TV Channels in Southeast Asia and Korea . 2023-06-15 . . en-US.