| Star Magic | |
| Type: | Division |
| Founder: | Johnny Manahan[1] [2] |
| Former Names: | ABS-CBN Talent Center |
| Location City: | ABS-CBN Broadcasting Center, Diliman, Quezon City |
| Location Country: | Philippines |
| Area Served: | Philippines |
| Industry: | Talent agency |
| Products: | Music and entertainment |
| Services: | Talent management |
| Parent: | ABS-CBN Corporation |
ABS-CBN Center for Communication Arts, Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the talent agency owned by ABS-CBN Corporation based in Quezon City, Metro Manila, Philippines that was founded in 1992.
Prior to Star Magic, ABS-CBN had formed a talent management led by Freddie M. Garcia and director Lino Brocka after its reopening in 1986 following the EDSA People Power Revolution. In April 1992, Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network.[3] Star Magic was created on May 12, 1992 to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before contributing to the Philippine television and film industry by joining on the television shows of ABS-CBN and Star Cinema films, commercial projects, and corporate events.[4]
On June 26, 2011, the company celebrated its 19th anniversary on ASAP Rocks. It also launched the new website and the new music video with the current artists of the company.[5]
In 2019, Star Magic hosted a event with 4 teams of celebrities.[6]
In 2020, following the expiration and subsequent denial of ABS-CBN's broadcast franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Productions and later to Sparkle GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021.[7]
In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching ABS-CBN Corporation's theatre arm Teatro Kapamilya.[8]
In August 2022, certain Star Magic artists toured the United States as part of their 30th anniversary celebration, staging shows in Kings Theater, Brooklyn, The Warfield, San Francisco, and in the Saban Theatre, Beverly Hills. Prior to the US tour, the artists (except singer-songwriter SAB) staged a kick-off event at the Newport Performing Arts Theater in Resorts World Manila.[9] [10]