Standard Hotels is a group of seven boutique hotels in New York City (Meatpacking District and East Village), Miami Beach, London, Maldives, Ibiza, and Hua Hin, Thailand. The hotels are operated by Standard International Management. The two original properties in Hollywood and Los Angeles closed in 2021 and 2022 respectively.
The first Standard Hotel, The Standard, Hollywood, opened on the Sunset Strip in 1999 in West Hollywood, California.[1] It was developed by Andre Balazs Properties. The structure was originally built in 1962 as the Thunderbird Motel, and had become a retirement home when Balazs purchased and remodeled it. Original investors in the Hollywood hotel were Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, D'arcy Wretzky and James Iha.
In 2002, the former headquarters of the Superior Oil Company (completed in 1956) a twelve-story, marble-clad building was converted into The Standard, Downtown LA in 2002.[2] The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a rooftop pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places. The building was rebranded as The Delphi Hotel in 2023.
In 2006, The Standard Hotels expanded to Miami Beach, where they opened The Standard Spa, Miami Beach. Located on Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel.
In 2008, The Standard Hotels brand completed their most ambitious project to date, with the opening of The Standard, High Line. It was the first time the brand built a property from the ground up, rather than renovating an older space. The design was the work of the Ennead Architects.
In 2011, Andre Balazs properties completed the acquisition of The Cooper Square Hotel. The building was gutted and transformed into The Standard, East Village.
In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International.[3]
In July 2019, a property in London opened.[4]
On November 1, 2019, a property in Maldives opened.[5]
The Standard Hollywood, which closed temporarily in 2020 due to the COVID-19 pandemic, closed permanently on January 22, 2021, due to a 2019 increase in the lease price on the hotel and the economic impact of the COVID-19 pandemic.[6]
The Standard Downtown LA, which also closed temporarily in 2020 due to the COVID-19 pandemic, never reopened, was closed permanently on January 22, 2022.[7]
On August 20, 2024, Hyatt Hotels Corporation announced its plans to acquire Standard International and the brands within its portfolio, including The Standard, The StandardX, The Peri, Bunkhouse Hotels and The Manner.[8] Hyatt plans to integrate all current and pipeline hotels into its World of Hyatt loyalty program by the end of 2024, as well as establish a new lifestyle hotels division out of New York City that will be led by a combination of Standard and Hyatt executives to oversee the development of its lifestyle hotel brands.
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