Stagwell Explained

Stagwell
Traded As:NASDAQ:
Industry:Advertising, marketing, communications, media
Founded:2015
Hq Location:Washington, D.C.

Stagwell, formerly The Stagwell Group, is a global marketing and communications group founded in 2015 by Mark Penn.[1] In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners.[2] The merger was completed in August 2021.[3] [4]

Known partners include 72 and Sunny, Anomaly, Soner, Forsman & Bodenfors, Code and Theory, YML, Instrument, Locaria, Assembly, ForwardPMX, Gale, Allison+Partners, SKDK, HUNTER, Harris Poll, and NRG.[5]

History

Mark Penn founded The Stagwell Group in 2015.[6] Penn founded The Stagwell Group with a $250 million investment from former Microsoft CEO Steve Ballmer.[7] [8]

In 2017, Stagwell acquired Forward3D, Scout and also acquired Observatory from CAA.  The company also acquired pilot movie testing assets from Nielsen and combined them with NRG, and acquired mobile research assets from Nielsen to form HarrisX.[9] [10] In 2018, Stagwell acquired Ink and later ReputationDefender. Stagwell also secured a $260 million investment from AlpInvest Partners.[11] In 2020, Stagwell acquired Seward Square Strategies as part of SKDK,[12] as well as Headliner Labs as part of ForwardPMK.[13] In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies.[14] In September 2021, ReputationDefender was sold to Norton. In July 2022, Stagwell acquired Apollo Program, an AI-powered SaaS platform. [15] [16] In 2023, Stagwell announced a partnership with political news and polling site RealClearPolitics for the 2024 U.S. presidential election.[17]

In 2019, Stagwell invested $100 million into MDC Partners. Stagwell CEO Mark Penn was then appointed CEO of MDC Partners.[18] On December 21, 2020, the firms announced their intent to merge. On August 23, 2021, Stagwell announced the completion of the merger and the creation of Stagwell Inc. (NASDAQ: STGW) as the merged entity with Mark Penn as Chairman and CEO of the combined company. The merged company will be headquartered in New York, with significant offices in Washington, DC.[19]

Notes and References

  1. Web site: Smiley. Minda. July 24, 2020. Marketing Is the Answer Whether You're Growing or Struggling. 2021-07-15. en-US.
  2. Web site: Stagwell Group organic revenue spikes 59.9% in Q4. 2021-07-15. www.prweek.com.
  3. Web site: Smiley. Minda. December 21, 2020. MDC Partners and Stagwell Group Agree to Merge. 2021-07-15. en-US.
  4. Web site: Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name. 27 July 2021.
  5. Web site: 2021-08-03 . The Stagwell Group Announces the Successful Combination of Stagwell Marketing Group With MDC Partners, Forming Stagwell Inc. (NASDAQ: STGW) . 2023-08-15 . www.businesswire.com . en.
  6. Web site: Stagwell’s Mark Penn: ‘No other holdco, or consultancy, has the right balance’ . 2023-09-21 . The Drum.
  7. News: O’Reilly. Lara. 2018-08-14. Mark Penn's Stagwell Group Raises $260 Million. en-US. Wall Street Journal. 2021-07-15. 0099-9660.
  8. News: Tadena. Nathalie. 2016-05-12. Mark Penn Is Out to Reinvent the Ad Holding Company. en-US. Wall Street Journal. 2021-07-15. 0099-9660.
  9. Web site: Busch. Anita. 2017-07-14. Stagwell Group Acquires TV Pilot Testing Assets From Nielsen. 2021-07-15. Deadline. en-US.
  10. Web site: Bond. Paul. 2015-11-16. Nielsen's NRG Acquired by Stagwell Group. 2021-07-15. The Hollywood Reporter. en-US.
  11. News: O’Reilly. Lara. 2018-08-14. Mark Penn's Stagwell Group Raises $260 Million. en-US. Wall Street Journal. 2021-07-15. 0099-9660.
  12. Web site: PR Sector M&A Activity Declines, But Independents Stay Busy. 2021-07-15. www.provokemedia.com. en.
  13. Web site: Coffee. Patrick. Kenneth Cole and Cole Haan are betting on voice-enabled search options. Stagwell Group just snapped up a buzzy startup to try and cash in.. 2021-07-15. Business Insider. en-US.
  14. Web site: O’Brien. Kyle. August 4, 2021. Newly Merged Stagwell Inc. Announces Q2 Earnings. 2021-08-24. en-US.
  15. Web site: Natasha . Bach . Stagwell acquires SaaS platform Apollo Program . 2022-07-20 . www.prweek.com . en.
  16. Web site: 2022-07-18 . Stagwell buys Apollo Program to boost first-party data, SaaS offerings . 2022-07-20 . Digiday . en-US.
  17. Web site: Siu . Antoinette . 2023-10-02 . As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics . 2023-10-12 . Digiday . en-US.
  18. Web site: Visconti. Ambrogio. The Stagwell Group's $100 Million Investment In MDC Partners. 2021-07-15. en-US.
  19. Web site: Lepitak. Stephen. Oster. Erik. May 5, 2021. MDC and Stagwell Group Release Q1 Results, Merger Moves. 2021-07-15. en-US.

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