St Ali Explained

ST. ALi is a privately owned group of cafes, retailers and specialty coffee roaster founded and based in Melbourne, Australia in 2005.[1] As of October 2009 ST. ALi had cafes in Melbourne, and was credited with being a contributor to the third wave of coffee movement in Melbourne.[2]

History

ST. ALi's South Melbourne cafe was founded in 2005 by Mark Dundon.[3] It was bought by Salvatore Malatesta in 2008.[4] A second cafe opened in December 2012.[5]

From January - September 2014 ST. ALi operated a pop-up location on Collins Street, Melbourne alongside other restaurants.[6]

In February 2014, ST. ALi set up a pop up cafe and coffee masterclasses at Coffee Workers in Seoul, Korea.[7] [8] Also that year, ST. ALi ran a pop up cafe at the London Coffee Festival.[9] This was followed by a cafe installation in Milan at the design festival Ventura Lambrate as part of an Australian design contingent called ‘The Other Hemisphere'.[10]

ST. ALi established a pop up cafe in Jakarta, Indonesia in September 2014.[11] A permanent Jakarta location was opened in 2015.[12]

In November 2016 ST. ALi purchased North Melbourne cafe auction rooms from its founder Andrew Kelly.[13]

In January 2022 ST. ALi offered two free rapid antigen tests for COVID-19 with orders over $159.99 as part of a promotional offer during shortages of the tests in Melbourne. The company apologised after backlash.[14]

Philosophy and sourcing

ST. ALi coffee beans are sourced through direct trade with the coffee growers themselves.[15] [16] ST. ALi's coffee beans are all purchased green, and small batch roasted in Melbourne using Brambati roasters.[17]

As well as engaging in direct trade coffee sourcing, ST. ALi is a supporter of local and community initiatives, including a barista challenge run in conjunction with Melbourne City Mission, to teach disadvantaged youth work experience and barista training.[18] [19]

Recognition

ST. ALi has been nationally and internationally recognised for the quality of its coffee and locally for its food. ST. ALi South was awarded "Best Food Cafe" in Melbourne in 2013 by The Age Good Cafe Guide.[20]

ST. ALi's head of coffee, Matthew Perger, won first place at the 2012 World Brewers Cup, and has won two Australasian Specialty Coffee Association (AASCA) Detpak Australian Barista Championship titles, and also placed third at the 2011 World Barista Championship that took place in Colombia and the second place in 2013 World Barista Championship.[21]

Notes and References

  1. Web site: Mr Full of Beans. The Age. 23 March 2011. 29 December 2014.
  2. Web site: The new wave is brewing. 13 October 2009. . 29 December 2014.
  3. Web site: St ALi. Broadsheet. 29 December 2014.
  4. News: Hurst. Matthew. 2 August 2012. Caffeine High: Aussie baristas taking over London. news.com.au. 18 January 2022.
  5. Web site: Salvatore Malatesta-St Ali North-The Age. Good Food. 20 November 2012. 29 December 2014.
  6. News: Kotsimbos. Iro. 7 May 2014. Rue & Co The Verdict. Urban List. 18 January 2022.
  7. Web site: Alex Bernson. We Talk Korean Coffee And St. Ali Pop-Ups With Matt Perger. Sprudge. 29 December 2014.
  8. Web site: St Ali heads overseas. Hospitality. 29 December 2014.
  9. Web site: St Ali on tour in the Northern Hemisphere. BeanScene Magazine. 29 December 2014.
  10. Web site: The Other Hemisphere. Theotherhemisphere.com. 29 December 2014.
  11. Web site: Melbourne in Jakarta – Common Grounds x ST ALi, Sept 11-17, 2014. ve handojo. 29 December 2014.
  12. News: O'Malley. Rebecca. 6 November 2015. St ALi to open in Jakarta. Broadsheet. 18 January 2022.
  13. News: Rychter. Tacey. 7 November 2016. Auction Rooms sold to St. ALi. Broadsheet.
  14. News: Rizzo-Smith. Julian. 17 January 2022. A Melbourne cafe has apologised for offering free RATs to customers who spend $160 or more. Pedestrian.TV. 18 January 2022.
  15. Web site: Good Food - Coffee pioneers grow with the flow. Good Food. 29 December 2014.
  16. Web site: St Ali in Colombia. YouTube. 29 December 2014.
  17. Web site: food plants, coffee, plastic, industrial roasters -- Brambati S.p.A.. Brambati.it. 29 December 2014.
  18. Web site: The Brew Crew barista competition. Time Out Melbourne. Time Out Melbourne. 29 December 2014.
  19. Web site: Top baristas team up to assist disadvantaged youth. Hospitality. 29 December 2014.
  20. Web site: Good Food - Auction Rooms named Melbourne's best cafe. Good Food. 17 June 2013. 29 December 2014.
  21. Web site: Matt Perger wins 2013 AASCA Detpak Australian Barista Championships. BeanScene Magazine. 29 December 2014.