St. Erhard (brewery) explained

St. ERHARD GmbH
Location City:Bamberg
Location State:Upper Franconia, Bavaria
Location Country:Germany
Coordinates:49.9089°N 10.8717°W
Opened:2011
Production:1000hl[1]

St. Erhard (officially typeset St. ERHARD) is a German craft brewery from the region of Bamberg in Bavaria. The beer positions itself as a luxury brand and is predominantly exported to Asia.[2]

Product

St. Erhard beer is brewed according to the Reinheitsgebot (German purity law) of 1516 and has an original gravity of 12.5 degrees Plato with an alcohol content of 5% by volume. The beer can mainly be found in the Indian market.[3]

Branding

The brand positions itself as a premium product.[4] Unlike most other beer brands St. Erhard comes in a clear glass bottle which has a label printed on the glass and a varnished UV protection.

Trademark

The brand name 'St. ERHARD' is an internationally registered trademark for beer and related products and services.[5]

External links

Notes and References

  1. News: Neuscheler . Tillmann . 4 October 2016 . Wenn die Löwen kommen, weglaufen! . de . When the lions come, run away! . . 2018-02-16 .
  2. News: A network that runs from Bavaria to Delhi . Financial Times . 12 November 2012. 2012-11-21.
  3. News: From Bavaria, with love . The Hindu . 14 December 2012. 2012-12-17.
  4. Web site: Deutsche Gründer wollen mit Bier Asien erobern . Die WirtschaftsWoche . 2013-05-13.
  5. Web site: Ein Heiliger soll Asiens Biermarkt erobern . Süddeutsche Zeitung . 2013-01-23.