Call It Spring Explained

Call It Spring
Foundation:Saint-Laurent, Quebec, Canada 1991
Founder:Aldo Bensadoun[1]
Location:Saint-Laurent, Quebec, Canada
Area Served:Worldwide
Industry:Shoes
Parent:Aldo Group (1991–present)
Divisions:Spring, Call It Spring

Call It Spring is a Canadian retailer of men's and women's shoes, with locations primarily found in shopping malls.

History

Aldo Bensadoun, founder of Aldo Groupe,[1] founded Spring in 1991 under the name Transit,[2] [3] with locations primarily in Canada.[4] With the expansion of the chain across the United States, the name of some stores was changed to Transit Spring.[5] By 2008, all the stores were renamed Spring.[4]

During 2010 the company made a major announcement that indeed call it spring will lead to it expanding in the American market. Aldo Group and JCPenney announced the launch of the Call It Spring brand, which sells as a shop-in-shops concept in JCPenney stores across the United States.[6] The Call It Spring concept was expected to be available in 600 JCPenney stores by the fall of 2011 and JCPenney is the only department store retailer of the brand in the United States.[7]

The Company opened its stores in Azerbaijan, Bahrain, Chile, Colombia, Denmark, Ecuador, Egypt, Georgia, Honduras, India, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Mexico, Oman, Peru, Philippines, Qatar, Romania, Saudi Arabia, South Africa, and the United Arab Emirates.[8] [9]

Notes and References

  1. http://www.myspringshoes.com/eng/aboutUs/cultureUS.cfm?&var=d&ckey=US About Transit Spring Online Shoes and Accessories Store.
  2. http://www.exactrelease.com/spring-shoes-is-getting-intera-link-884.html Spring Shoes is Getting Interactive in the U.S
  3. http://www.myspringshoes.com/eng/aboutUs/history.cfm?&var=d&ckey=US Company History of Transit Spring Online Shoes and Accessories Store.
  4. http://newswire.ca/en/releases/archive/December2005/21/c2774.html CNW Group | ALDO GROUP | It's time for Transit to Spring forward!
  5. http://www.filly.ca/taste_and_style/the_goods/fashion_advice/shoe-shopping-in-cyberspace.asp Shoe Shopping Online - Filly.ca
  6. Web site: JCPenney and ALDO USA INC. Team up to Bring Shop-Within-a-Shop Footwear and Accessories Concept to 600 Stores and jcp.com . dead . https://web.archive.org/web/20100712224447/http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_and_ALDO_USA_INC_Team_up_to_Bring_ShopWithinaShop_Footw%2C138.aspx . July 12, 2010 . July 24, 2017 .
  7. Web site: JCPenney Fact Sheet 2010 .
  8. Web site: Call It Spring | Call It Spring Canada.
  9. Web site: Call it Spring - Bahrain.