9X Media Explained

9x Media
Type:Music television network
Entertainment news online venture
Founded:2007
Founder:Indrani Mukerjea
Former Names:INX Network
Key People:Pradeep Guha (Managing Director)

9X Media is the largest Indian music broadcaster operating 4 music television channels and a Bollywood news portal – www.spotboye.com. The four music channels are 9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi) and 9X Tashan (Punjabi).

History

The company was founded by Indrani Mukerjea in 2007 through two companies, INX Media Pvt Ltd and INX News Pvt Ltd.

In March 2009, chairman & Chief Strategy Officer (CSO) Peter Mukerjea and founder & CEO Indrani Mukerjea left their management roles at INX Media.[1] [2] [3]

In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.[4] It was planned to be acquired by Zee Entertainment Enterprises in October 2017 for the cost of 160 crore, however the plan fell through in March 2018.[5] [6]

In June 2020, the company shut down its English music network 9XO.

Current stations

is the flagship channel of 9X Media. Since its launch in 2007, 9XM has been a prominent Bollywood music channel. 9XM airs the latest Bollywood songs interspersed with rib-tickling animation. Its popular animation characters include Bade Chote, Bheegi Billi and Betel Nuts. Bade Chote of Bakwaas Bandh Kar fame entertain viewers with their jokes and funny messages.[7]

IT airs Forever Young Bollywood music songs. The Channel also features Bollywood movie trivia through a series of short format shows and vignettes.

is the Punjabi Music Channel and a category leader since its launch in 2011. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab.[8] [9]

is First Marathi Music Channel. Targeted at the confident and go-getter Marathi Music lovers, 9X Jhakaas airs Marathi film & non-film songs.[10]

Former stations

The company's contemporary English & International music channel.[11] It ceased broadcasting on 1 June 2020.

News portal

SpotboyE: A Bollywood News portal. The website celebrates Bollywood and is the destination for news, features and stories of Bollywood movies, stars and people associated with Bollywood.

Controversies

See also: INX Media Case.

Notes and References

  1. Web site: Peter And Indrani Mukerjea Stepping Down at INX; Pradeep Guha To Come Onboard As Consultant. contentSutra. 2009-03-10. 16 September 2016. 26 November 2010. https://web.archive.org/web/20101126160708/http://contentsutra.com/article/419-peter-and-indrani-mukerjea-stepping-down-from-inx-management/. dead.
  2. Web site: Peter Mukherjea: Fresh twist: Woman allegedly killed by TV tycoon's wife Indrani Mukerjea was her daughter, not sister. The Times of India.
  3. Web site: Murdered Woman Was Indrani Mukerjea's Daughter, Not Sister: Police.
  4. Web site: INX Media renamed 9X Media. afaqs!. 2010-08-05. 10 February 2012. https://web.archive.org/web/20160919021822/http://www.afaqs.com/media/story.html?sid=27892. 19 September 2016. dead.
  5. News: Zee to acquire 9X Media, its arms for ₹160 cr. 2017-10-06. The Hindu Business Line. 2017-11-18. en.
  6. News: ZEE terminates 9X Media acquisition. en.
  7. Web site: 9XM gets into licensing and merchandising business . afaqs . afaqs news bureau . 5 August 2010 . 19 December 2015.
  8. Web site: Super Hit Punjabi Music Channel to launch on 31st August 2011. 9X Media. 2011-08-30. 10 February 2012. https://web.archive.org/web/20120105234823/http://9xmedia.in/pdf/press_release/9XTASHAN.pdf. 5 January 2012. dead.
  9. Web site: 9X Media Group launches Punjabi music channel 9X Tashan . camapignindia.com . CI Team . 31 August 2011 . 19 December 2015 . 23 December 2015 . https://web.archive.org/web/20151223120834/http://www.campaignindia.in/Article/268701,9x-media-group-launches-punjabi-music-channel-9x-tashan.aspx . dead .
  10. Web site: 9X Jhakaas presents Maha Ganapati Utsav. https://web.archive.org/web/20150129223719/http://www.indiantelevision.org.in/release/y2k13/sep/seprel31.php. 29 January 2015 . 6 September 2013. indiantelevision.com. 24 November 2013.
  11. Web site: 9X Media's intl music channel 9XO launches on 24 April . indiantelevision.com . IT Team . 23 April 2012 . 19 December 2015.

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