| Founded: | 2007 |
| Location Country: | Denver, Colorado, USA |
| Industry: | Advertising Technology |
| Key People: | Michael Shehan (co-founder, CEO), Steve Swoboda (co-founder, CFO), J. Allen Dove (CTO), Sean Buckley (COO) |
| Area Served: | 190+ Countries |
| Homepage: | www.spotx.tv |
| Num Employees: | 400+ |
| Type: | Public (part of Magnite) |
| Owner: | Magnite, Inc. (100% stake) |
SpotX is a video advertising and monetization platform.[1] Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households.[2] The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.
SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[3] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[4]
In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology. In 2009, SpotX launched targeting tools to help advertisers reach their audiences. In 2010, SpotX launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.
In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million.[5]
In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website.
In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV.[6]
In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.[7]