Sportswashing Explained
Sportswashing is a term used to describe the practice of nations, individuals, groups, corporations, or governments using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing, or sponsoring sporting teams, or participating in a sport.[1]
At the international level, it is believed that sportswashing has been used to direct attention away from poor human rights records and corruption scandals.[2] At the individual and corporate levels, it is believed that sportswashing has been used to cover up vices, crimes, and scandals. Sportswashing is an example of reputation laundering.
Overview
Internationally, sportswashing has been described as part of a country's soft power.[3] [4] [5] [6] The first usage of the term "sportswashing" may have been applied to Azerbaijan and its hosting of the 2015 European Games in Baku.[7]
Officials and organizations accused of sportswashing, in recent years gulf states have been the most vocal to push back against these claims, often arguing that they simply want to enjoy sporting events in their home countries, or to engage in new investments.[8] [9] These accused parties often say that sporting boycotts and event relocation are both unfair to sporting fans and are ineffective in changing government policy, in the case of F1 the league has even argued that "the sport is better able to effect change by visiting these countries and holding them to commitments they have made that are legally binding."[10] [11] [12] The 2018 FIFA World Cup held in Russia has been cited as an example to tackle the country's global reputation, which was low due to its foreign policy and the sporting event changed the focus of discussions to the success of the World Cup.[13]
Companies have also been accused of sportswashing include Ineos' sponsorship of professional cycling's Team Sky (now the Ineos Grenadiers) in 2019,[14] and Arabtec's sponsorship of Manchester City F.C.[15]
A key characteristic of sportswashing is the very costly efforts parties must undertake as it is not just about getting the rights to an event but building the infrastructure to hold these games. For example, leading up to the 2022 FIFA World Cup the host country Qatar, the smallest country to ever host the World Cup, invested around $220 billion into luxury accommodations, expanded transport networks, and stadiums to prepare.[16] In March 2021, human rights organization Grant Liberty said that Saudi Arabia alone has spent at least $1.5 billion on its own alleged sportswashing activities.[17] [18]
Hosting
Basketball
Boxing
- The 1973 light heavyweight boxing match between South African Pierre Fourie and American Bob Foster, held in Rand Stadium, Johannesburg, South Africa during the apartheid era.[23]
- The 1974 undisputed world heavyweight title match between George Foreman and Muhammad Ali, known as The Rumble in the Jungle, held in Kinshasa, Zaire (now Democratic Republic of the Congo) during the dictatorship of Mobutu Sese Seko.[24]
- The 1975 world heavyweight title trilogy match between Muhammad Ali and Joe Frazier, known as Thrilla in Manila, held in Quezon City, Philippines during the dictatorship of Ferdinand Marcos.
- The 2015 AIBA World Boxing Championships held in Qatar.[25]
- The 2019 world heavyweight title rematch between Andy Ruiz Jr. and Anthony Joshua, known as Clash on The Dunes, held in Diriyah, Saudi Arabia.[26]
Cycling
Cricket
Association football tournaments
Esports
Golf
Motorsport
Formula One
Formula E
Grand Prix motorcycle racing
Rally
Touring car racing
Olympic Games
Rugby Union
Rugby Union tours involving South Africa during the Apartheid era:
- The 1949, 1960, 1970, 1976 New Zealand tours to South Africa
- The 1951–1952, 1960–1961, 1965, 1969–1970 South African tours to Britain and Ireland
- The 1952, 1961, 1968, 1974 South Africa tours to France
- The 1953, 1961, 1963, 1969 Australia tours to South Africa
- The 1955, 1962, 1968, 1974, 1980 British & Irish Lions tours to South Africa
- The 1956, 1965, 1971 South Africa tours to Australia
- The 1956, 1965, 1981 South Africa tours to New Zealand
- The 1958, 1964, 1967, 1971, 1975, 1980 France tours to South Africa
- The 1960 Scotland tour to South Africa
- The 1964 Wales tour to South Africa
- The 1965, 1971 Argentina tours to South Africa both with tests against the South African Gazelles
- The 1972, 1984 England tours to South Africa
- The 1973 Italy tour to South Africa
- The 1980 South African tour to South America
- The 1980, 1982 and 1984 South American Jaguars tours to South Africa
- The 1981 Ireland tour to South Africa
- The unofficial 1986 New Zealand tour to South Africa
Tennis
Professional wrestling
Other events
Corporate sponsorship
Association football
Australian rules football
Cycling
Golf
- The Saudi Arabia's sovereign wealth fund, Public Investment Fund sponsored the LIV Golf in 2021. Human rights organizations criticized Saudi Arabia for sportwashing its image through the tournament. Human Rights Watch also wrote a letter to LIV Golf urging the league to adopt a strategy that would minimize the risk of reputation laundering by the Saudi Arabian government.[139]
Motorsport
Ownership
Association football
Domestic teams:
- Italian media proprietor Silvio Berlusconi, through his Fininvest holding, owned Serie A club A.C. Milan in 1986 and had 98% of the club's share until 2017. Berlusconi gained popularity in the country using his team's success, strongly supported by his own mass media including Mediaset, to improve public opinion,[151] which was useful for his political purposes.[152] Berlusconi founded Forza Italia, a centre-right party, and in 1994 became Prime Minister of Italy. During more than two decades of government divided into four periods, he was involved in abuse of office, bribery, corruption of public personnel, and false accounting cases, as well as sex scandals,[152] among other controversies surrounding Berlusconi. He proposed and approved many ad personam laws (a type of clientelism) in favour of his own business, including the Milanese club as the Lentini affair in 1995, the Decreto Salva Calcio in 2003,[153] [154] which allowed Milan to be relieved its debt of € 242 million,[155] [156] and the decriminalisation of false accounting during the second Berlusconi government, a charge for which his club and local rival FC Internazionale Milano were tried and acquitted five years later due that measure;[155] [157] obtaining political support from the Milan fanbase, one of the largest in the country.[158] In 2018, after he sold Milan to Chinese businessman Li Yonghong, Berlusconi, through Fininvest, owned AC Monza, a club that then competed in the national Serie C, with 100% of the club's shares.
Foreign ownership:
Basketball
- Russian businessman Mikhail Prokhorov ownership of NBA team Brooklyn Nets. Prokhorov was known to be a close ally to Russian President Vladimir Putin. In 2017, Prokhorov sold the team which was alleged to have been a request from Putin.[168] The team was later bought by Hong Kong businessman Joe Tsai. Tsai was previously criticized for his praise of China's restrictions on personal freedoms and expressing his support of Hong Kong national security law.[169]
Cricket
Cycling
- There are numerous reports that 2020 Tour de France was used by problematic countries and companies to sportswash their tarnished reputation; the following teams have been accused of sportswashing during the event:[173]
Motorsport
Other
By individuals
By nations
- Kazakhstan has joined UEFA since 2002 and has also sponsored numerous sporting events in recent years.[181] [182] Kazakhstan has been accused of being an authoritarian dictatorship due to its repression on dissidents and censorship of media, and that their UEFA membership association has also been under criticism as Kazakhstan has shared more commons with the authoritarian AFC than with more democratic UEFA due to the majority of Asian nations being authoritarian as contrast to European ones, which has gained headline after Kazakhstan become the first UEFA member after Belarus to send a national team (U-21) to play Russia since the invasion of Ukraine.[183] [184] [185] Additionally, FC Astana, a football project launched by the autocratic government of Nursultan Nazarbayev to gain foothold in Europe and justify its membership switch, was also seen as sportswashing.[186]
- Myanmar has been recently allowed to host the 2022 AFF Championship and their clubs allowed to play home games in the 2023–24 AFC Cup despite grave human rights concerns in the aftermath of the Myanmar protests and massacres by the Tatmadaw on unarmed protesters.[187] [188] Additionally, the AFC is also accused of sportswashing in support for the Tatmadaw, by denying the request of the Australian club Macarthur FC to play their away match against Burmese opponent Shan United F.C. in a neutral ground.
- Israel competed at the 2024 Summer Olympics in Paris from 26 July to 11 August 2024.[189] Prior to the games, Palestinian sports organizations and sports organizations from Arab countries called for sanctions to be imposed against Israel for its war crimes against Palestinians and to prevent its participation in the 2024 Summer Olympics due to the Israel–Hamas war in the Gaza Strip.[190]
See also
Notes and References
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