Joe (website) explained

Type:Online newspaper
Owners:Greencastle Capital, David Sefton
Founders:Niall McGarry
Editor:Paddy McKenna
Circulation:2 million unique visitors per month

JOE (JOE.ie and JOE.co.uk) is a left-leaning distributed social media publisher aimed at young people in Ireland and the United Kingdom, with over 2 million unique visitors per month.[1] It is owned by Greencastle Media Group, which is itself owned by David Sefton, John Quinlan and Paul O'Donohoe.[2] [3] [4] [5] [6]

Background

The publisher's original website Joe.ie was founded by Irish entrepreneur Niall McGarry. Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group.[7] Joe Media Ltd. entered administration in May 2020,[8] exiting in October 2020.[9]

The Joe.ie website was founded in 2010 and nominated in October of that year for a Golden Spider Award in the One to Watch category.[10] [11] [12]

Irish showbiz website Goss.ie described it as "more influential" than traditional media in August 2016.[13] It was edited by Paddy McKenna.[14]

The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.[15] In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an advert for Sprite which was featured on the site.

SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis". Daily Telegraph and Sunday Independent sports columnist Dion Fanning moved to the site in 2015.[16]

JOE.co.uk

Millennial media website JOE.co.uk[17] was launched in September 2015 with Tony Barrett of The Times and former footballer Ledley King among the contributors.[18] [19] [7]

BBC political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.[20]

In 2018, the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.[21]

In 2020, JOE and Swedemason won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.[22]

PoliticsJOE

PoliticsJOE is the political stream for the website.[23] [24] It is headed up by Oli Dugmore.[25] During the 2024 United Kingdom general election, the PoliticsJOE podcast had the fifth largest average viewership of UK political podcasts on YouTube.[26]

Notes and References

  1. Web site: Slattery . Laura . 6 November 2014 . How Irish digital media companies are betting on sport . live . https://web.archive.org/web/20160327053823/http://www.irishtimes.com/business/media-and-marketing/how-irish-digital-media-companies-are-betting-on-sport-1.1989213 . 27 March 2016 . 8 November 2016 . Irish Times.
  2. Web site: Slattery . Laura . 3 November 2016 . Complaints upheld against 'sexist' Sprite advertisement . 4 November 2016 . Irish Times.
  3. Web site: 7 June 2015 . JOE.ie boss McGarry plots €20m move on UK market . 4 November 2016 . Irish Independent.
  4. News: Jackson . Jasper . 23 October 2016 . 'Assumptions other titles make about young men are flawed' says Joe.co.uk boss . . 4 November 2016.
  5. Web site: 27 October 2016 . Here's what Offaly man Joe Troy makes of his epic Snapchat story going viral worldwide . live . https://web.archive.org/web/20161104121833/http://www.dailyedge.ie/joe-troy-snapchat-story-3048573-Oct2016/ . 4 November 2016 . 4 November 2016 . . The next day, his friend decided to post it on Facebook and send it to Joe.ie.
  6. Web site: Sexton . Colette . 7 August 2016 . Never a slow week for Joe.ie . subscription . live . https://web.archive.org/web/20161108000431/https://www.businesspost.ie/business/the-inside-track-30-327459 . 8 November 2016 . 8 November 2016 . Sunday Business Post.
  7. Web site: 22 April 2015 . Maximum launches Joe.co.uk . subscription . 14 November 2016 . Sunday Business Post.
  8. Web site: 26 May 2020 . Owner of social news website Joe.co.uk enters administration . Prolific North.
  9. Web site: Several senior management staff leaving Joe.ie company . The Irish Times.
  10. Web site: JOE.ie founder to speakin (sic) Galway . 8 November 2016 . Advertiser.ie.
  11. TV3's ShowPal™ wins prestigious Spider Award . 29 November 2013 . . 8 November 2016 . .
  12. Web site: Dillon Scott . Piers . 29 October 2010 . A quick tour of this year's Eircom Spiders awards and nominees . live . https://web.archive.org/web/20121015163250/http://sociable.co/web/a-quick-tour-of-this-years-eircom-spiders-awards-and-nominees/ . 15 October 2012 . 8 November 2011 . TheSociable.co.
  13. Web site: Ryan . Ali . 24 August 2016 . Our Influencer List Explained . dead . https://web.archive.org/web/20160825080816/http://www.goss.ie/influencer-list-explained/ . 25 August 2016 . 8 November 2016 . Goss.ie.
  14. News: Slattery . Laura . Complaints upheld against 'sexist' Sprite advertisement . en . . 2022-03-15.
  15. Web site: JOE -The voice of Irish men - Apps on Google Play . Google Play.
  16. Web site: Farrell . Sinéad . 27 March 2016 . Sunday Paper Review: Dion Fanning explains his reasons for switching to Sports Joe and tackles the subject of click bait . live . https://web.archive.org/web/20161106144559/http://www.newstalk.com/reader/47.305.372/68872/blog_list/ . 6 November 2016 . 6 November 2016 . Newstalk.
  17. Web site: Prior . David . 10 October 2016 . Social Chain launches rival to The Lad Bible and Joe.co.uk with millennial-focused Sporf . live . https://web.archive.org/web/20161011162405/http://www.prolificnorth.co.uk/2016/10/social-chain-launches-rival-to-the-lad-bible-and-joe-co-uk-with-millennial-focused-sporf/ . 11 October 2016 . 11 October 2016 . ProlificNorth.co.uk.
  18. Southern . Lucinda . 7 January 2016 . Lad-lite publisher JOE Media rings in 2016 by doubling its UK team . live . . https://web.archive.org/web/20160109221331/http://digiday.com/publishers/joe-media-kicks-off-2016-doubling-uk-team . 9 January 2016.
  19. Web site: Flynn . Robert . 31 August 2015 . Joe.ie all set to launch new website "for men, not lads." . live . https://web.archive.org/web/20161114105612/http://www.mediahq.com/blog/2015/08/31/joe-ie-all-set-to-launch-new-website-for-men-not-lads/ . 14 November 2016 . 14 November 2016 . MediaHQ.com.
  20. News: D'Urso . Joey . 31 March 2018 . Who spent what on Facebook at 2017 election? . BBC News . 21 August 2018.
  21. Web site: ResponseSource . Simon Clancy and Brian Whelan join JOE.co.uk . 2020-01-14 . ResponseSource . en.
  22. Web site: 17 February 2020 . JOE Media : Swedemason - Content Creator of the Year . live . https://web.archive.org/web/20220605225250/https://archive.onlinemediaawards.net/the-drum-online-media-awards-2020/content-creator-of-the-year/swedemason . 2022-06-05 . 2022-06-05 . The Drum.
  23. Web site: Private Eye | Ian Hislop's Review Of The Year: 2022 . www.private-eye.co.uk.
  24. Web site: Peat . Jack . 2 June 2023 . PoliticsJOE journalist speaks out about being groped in parliament bar . JOE.co.uk.
  25. Web site: Oli Dugmore, head of news and politics, JOE Media, on virtue signalling . www.journalism.co.uk . 2024-05-11 . 27 January 2022.
  26. Web site: Maher . Bron . ‘The first podcast election’: Political podcasts explode in run-up to polling day . Press Gazette . 25 July 2024.

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