Spice Money Explained

Spice Money Limited
Type:Public
Industry:Fintech
Founded:2000
Founder:Dilip Modi
Hq Location City:Noida
Hq Location Country:India
Parent:DiGiSPICE Technologies

Spice Money (SML) is an Indian rural financial services company headquartered in Noida.[1] It was founded in 2000 by Dilip Modi, who serves as the chairman and group CEO of DiGiSPICE Technologies. SML is a subsidiary of DiGiSPICE Technologies.[2] It provides financial services, such as money transfer, cash deposit, account opening, bill payments, mini ATMs and more services. It engages with local individuals (Adhikari's) to assist its customers with banking requirements.[3] In 2024, the company reported having 1.4 million Adhikari's on its platform.[4]

History

Spice Money began its operations as a digital wallet under the name Spice Digital Limited.[5] Later, the company expanded into ticketing, bill payment, banking, and micro ATM services.[6] [7] It operates as a wholly-owned subsidiary of Digispice Technologies.[8] In 2015, Spice Money received license to operate as a PPI from RBI and in 2017, the company launched its micro ATM and bill pay services. This was followed by the mPOS service launch in 2018, which earned Spice Money the NPCI National Payments Excellence Award.[9] In January 2018, Spice Money received its final license from the Reserve Bank of India to operate as a Bharat Bill Payment Operating Unit (BBPOU) within the Bharat Bill Payment System (BBPS).[10]

In 2020, the company launched a proposition to assist nanopreneurs with onboarding. This initiative helped entrepreneurs in rural and semi-urban areas by launching products like, AEPS, IRCTC ticketing, Cash Management services (CMS), Lending etc.[11] In August 2021, the company announced the establishment of an ATM network with 1 lakh micro-ATMs operating across rural India.

In September 2023, a strategic partnership was formed with Grameen Foundation for Social Impact (GFSI) India, a non-profit organization supporting underserved communities.[12] Spice Money also partnered with NSDL Payments Bank and Axis Bank, enabling the opening of zero-balance savings or current accounts for rural citizens through its Adhikari platform.[13]

Media appearances

In February 2021, the company launched its brand campaign titled 'Spice Money Toh Life Bani,' featuring Sonu Sood as brand ambassador.[14]

In September 2022, Spice Money was featured in the first episode of The Great Indian Disruptors on Disney+ Hotstar, presented by Digital Refresh Networks. Spice Money was featured in ET Now's Leaders of Tomorrow and Zee TV's Naya Bharat Sunehra Amrit Kaal.[15]

Awards

Controversy  

In December 2021, the Reserve Bank of India (RBI) imposed a monetary penalty on Spice Money, for non-compliance with norms, as stated in a central bank announcement. Spice Money incurred fines of ₹1 crore.[17]

Notes and References

  1. Web site: Spice Money optimising unit economics in ATM, Payments, and Collection says Dilip Modi . 2024-03-04 . . en.
  2. Web site: 2022-12-12 . Spice Money: Changing the way Bharat banks . 2024-03-04 . Financialexpress . en.
  3. News: P . Suraksha . 2022-12-08 . Spice Money to offer B2B transactions on ONDC next quarter . 2024-03-04 . The Economic Times . 0013-0389.
  4. News: 2023-05-11 . Fintech platform Spice Money partners BCG to improve its rural reach . 2024-03-04 . The Times of India . 0971-8257.
  5. Web site: Ambre . Ashna . 2014-09-09 . Spice Digital picks up 26% stake in Vavia Technologies . 2024-03-04 . mint . en.
  6. Web site: 2021-08-17 . Spice Money deploys 1 lakh micro ATMs in rural India . 2024-03-04 . mint . en.
  7. Web site: Surabhi . 2021-06-03 . Spice Money looks to expand beyond payments, scale up network . 2024-03-04 . BusinessLine . en.
  8. News: Mohan . Raghu . 11 September 2022 . Ours is more than a business correspondent model: Spice Money's Dilip Modi . Business Standard.
  9. Web site: Spice Money : Bolstering India' S Digital Payments Industry . 2024-03-04 . CIOTechOutlook . en.
  10. Web site: R . Venkatesan . 2017-08-26 . Spice Digital gets RBI licence to operate under BBPS . 2024-03-04 . BusinessLine . en.
  11. Web site: Spice Money's Micro ATM: How Noida-based FinTech company is helping small merchants . 2024-03-04 . DNA India . en.
  12. Web site: 2023-09-12 . Spice Money partners with Grameen Foundation India to upskill women entrepreneurs for financial inclusion . 2024-03-04 . Financialexpress . en.
  13. News: Spice Money taps NSDL Payments Bank to offer zero balance accounts to rural India . 2024-03-04 . fintechfutures.
  14. Web site: Actor Sonu Sood picks up stake in BK Modi group firm Spice Money . 2024-03-04 . VCCircle . en-US.
  15. Web site: 2022-09-07 . Spice Money gets featured in Disney+ Hotstar's 'The Great Indian Disruptors' . 2024-03-04 . MediaBrief . en-US.
  16. Web site: India's Finest in Fintech Conferred SKOCH Award . mint.
  17. Web site: 2021-12-23 . RBI imposes Rs 1 cr fine each on Mobikwik and Spice Money . 2024-02-22 . Business Today . en.