Spice Grill Flame Explained

Spice Grill Flame (SGF), founded by Kewal Ahuja in 2015, is a vegetarian food chain in India. It continues to expand with new franchise outlets, such as recent openings in Delhi, reflecting its ambition to dominate the vegetarian food market in India.[1] [2] [3] [4]

Controversies and legal issues

Spice Grill Flame (SGF) and its founder, Kewal Ahuja, have encountered legal and reputational challenges. Some franchisees have raised concerns over allegations of misrepresentation and fraud, particularly related to the Franchise-Owned, Company-Operated model.[5] Key issues include unmet financial guarantees and unexpected outlet closures without proper communication. Legal proceedings are currently underway in Delhi courts, with multiple cases filed against the company, which have prompted scrutiny of its business practices.[6] [7]

Notes and References

  1. Web site: www.ETHospitalityWorld.com . Spice Grill Flame opens two new franchise outlets in Delhi - ET HospitalityWorld . 2024-11-30 . ETHospitalityWorld.com . en.
  2. Web site: www.ETHospitalityWorld.com . Rebel Food's Oven Story, pizza brand, looks at franchise model for expansion - ET HospitalityWorld . 2024-11-30 . ETHospitalityWorld.com . en.
  3. Web site: Marketing . Passionate in . 2024-09-11 . SGF (Spice Grill Flame) India: Transforming Lives through a Pioneering CSR Initiative . 2024-12-02 . Passionate In Marketing . en-US.
  4. Web site: 2021-10-27 . Now ISO Certified SGF india chain of restaurants launches 24/7 open outlets across the country . 2024-12-02 . APN News . en-US.
  5. Web site: Legal Troubles Mount For Kewal Ahuja, SGF As Franchise Owners Seek Justice . 2024-12-02 . BW Businessworld . en.
  6. Web site: 2024-11-20 . Legal troubles mount for Kewal Ahuja and SGF as franchise owners seek justice - Exchange4media . 2024-12-02 . Indian Advertising Media & Marketing News – exchange4media . en.
  7. Web site: Easwer . 2023-02-15 . Kewal Ahuja SGF Fraud: Truth Uncovers As More Investors Shares Franchising Details . 2024-12-02 . Easwer’s Newsletter.

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