Spice Cam Explained

Camera Name:Polaroid 600 Spice Cam Instant Film Camera
Maker:Polaroid Corporation
Type:Instant camera
Date:
  • November 1997 (Europe)
  • 1998 (US)
Price:$39.99
Res:) -->
Filmformat:Polaroid 600
Filmsize:
  • 3.1 x 3.1 in (no border)
  • 4.2 x 3.5 in (with border)
Recording Medium:Instant film
Predecessor:Polaroid OneStep
References:[1] [2]

The Polaroid 600 Spice Cam Instant Film Camera is an instant camera made by the Polaroid Corporation in association with British girl group the Spice Girls, as part of Polaroid's 600 series.[1] [2]

History

In 1997, Polaroid signed a deal with the Spice Girls to develop the Spice Cam, a variation on the company's OneStep instant camera with brighter colours (purple, pink, orange, and silver) and a new design. The association with the pop group was Polaroid's attempt to appeal to a younger demographic, and the camera came with customizable Spice Girls stickers and labels. The Spice Cam was sold in record stores in addition to traditional camera outlets.[3] [4] Polaroid used the Spice Cam to promote its new 'Extreme 600' film format.[5]

The Spice Cam was Polaroid's first camera to be named after a group or person.[6] The Spice Girls filmed television adverts and conducted a number of promotional photoshoots for the camera.[7] [8] The camera was also exhibited at the 1998 Photo Marketing Association Show.[9]

The Spice Cam was sold in the United States, Europe, Asia and Australia.[10] Cox News Service said of the camera, "like the fun-loving quintet, SpiceCam has more style than substance."[11]

Notes and References

  1. Web site: Polaroid 600 Spice Girls Instant Camera. Polaroid. 27 March 2021.
  2. Web site: Polaroid 600 Spice Cam Instant Film Camera. Retrospekt. 27 March 2021.
  3. News: Polaroid spices up camera models. Boston Herald. 5 November 1997. 38. Todd. Wallack.
  4. Web site: Polaroid plans faster instant film, camera aimed at youth market. To be advertised by pop group Spice Girls.. The Boston Globe. 5 November 1997. C, 2:5. Ronald. Rosenberg. subscription. 28 March 2021. . ProQuest.
  5. Web site: HIDDEN TREASURES OF OUR COLLECTION: SPICE UP YOUR LIFE!. National Science and Media Museum. Lewis. Pollard. 26 May 2017. 28 March 2021.
  6. Web site: The Spice Girls' most memorable fashion moments in pictures. The Daily Telegraph. 26 June 2012. 10 February 2017.
  7. Web site: Breaking: Polaroid: Camera Developed for Spice Girls. Ad Age. 6 October 1997. 10 February 2017.
  8. Web site: Remembering a simpler time when the Spice Girls convinced us to buy Polaroid cameras. 2020. Joe. Ciara. Knight. 28 March 2021.
  9. Spicy doings at Polaroid. Popular Photography. May 1998. 34. 62. 5. subscription. 28 March 2021. . ProQuest.
  10. Web site: Spice Girls snap up camera deal, Posh Spice pied by anti-fur protesters. https://web.archive.org/web/20170211155533/http://www.mtv.com/news/1434478/spice-girls-snap-up-camera-deal-posh-spice-pied-by-anti-fur-protesters/. dead. February 11, 2017. MTV News. 6 May 1998. 27 March 2021.
  11. News: FYI: Camera salutes the Spice Girls. Cox News Service. Star Tribune. 8 June 1998. 47. subscription. 28 March 2021. Newspapers.com.

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