Speeding. No one thinks big of you. explained

Speeding. No one thinks big of you. is a multimedia advertising campaign launched by the Roads & Traffic Authority^[1] in June 2007 in New South Wales, Australia, to convince young drivers that speeding and irresponsible driving is not 'cool'.

The iconic image of the campaign is a wiggling pinkie finger, emblematic of the observer communicating to another observer their shared opinion that the speeding youth is not displaying virility by speeding, and is "overcompensating" for a small penis.

Several images were used in the television advertisement:

• several young women seeing the speeder;
• an older woman sharing a wiggling finger with a young woman;
• a male friend of the driver sharing a wiggling finger with another male friend as they ride in the back seat as their mutual friend drives stupidly.

External links

• • explanation of the advertisement http://www.rta.nsw.gov.au/newsevents/downloads/070803_pinkyfactsheet.pdf
  • RTA fact page http://www.rta.nsw.gov.au/roadsafety/index.html
  • TV ad online http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras/campaigns/index.html
• YouTube version https://www.youtube.com/watch?v=c2nvAFOk7x0

Notes and References

1. Making them feel small – ads wag the finger at speeding young men http://www.smh.com.au/news/national/making-them-feel-small-ads-wag-the-finger-at-speeding-young-men/2007/06/24/1182623748453.html, The Sydney Morning Herald, 25 June 2007, accessed 7 March 2008