| Ettore Sottsass | |
| Nationality: | Italian |
| Birth Date: | 14 September 1917 |
| Birth Place: | Innsbruck, Austria-Hungary |
| Death Place: | Milan, Italy |
| Practice: | Sottsass Associati |
| Significant Buildings: | Mayer-Schwarz Gallery, Beverly Hills, California |
| Awards: | Compasso d'Oro, Sir Misha Black Medal |
Ettore Sottsass (Innsbruck, Austria 14 September 1917 – Milan, Italy 31 December 2007) was a 20th-century Italian architect, noted for also designing furniture, jewellery, glass, lighting, home and office wares, as well as numerous buildings and interiors — often defined by bold colours.
Sottsass was born in Innsbruck, Austria, and grew up in Turin, where his father, also named Ettore Sottsass, was an architect.[1] The elder Sottsass belonged to the modernist architecture group Movimento Italiano per l'Architectura Razionale (MIAR), which was led by Giuseppe Pagano.
The younger Sottsass was educated at the Politecnico di Torino in Turin and graduated in 1939 with a degree in architecture.
After the invasion of Italy by the Anglo-Americans, Sottsass enlisted in the Monterosa Division, a division of the Repubblica Sociale Italiana led by Benito Mussolini and his Republican Fascist Party, to fight in the mountains alongside Hitler's army (Sottsass tells his adventures as a Lieutenant of the Monterosa Division in his autobiography "Scritto di Notte" published by Adelphi).
After his time in the military, Sottsass opened his own architecture and design firm in Milan, Italy. Here he started designing furniture and experimented with different color, patterns and shapes. His work was often associated with pop culture with his brightly colored whimsical objects. His pieces were often made out of glass and ceramic.
After returning home, Ettore Sottsass worked as an architect with his father, often on new modernist versions of buildings that were destroyed during the war. In 1947, living in Milan, he set up his own architectural and industrial design studio,[2] where he began to create work in a variety of different media: ceramic, painting, sculpture, furniture, photography, jewelry, architecture and interior design.
In 1949 Sottsass married Fernanda Pivano, a writer, journalist, translator and critic.[3] From 1954 to 1957 he was a member of the International Movement for an Imaginist Bauhaus, resigning due to the movement's perceived aggression and its lack of professionalism.[4] In 1956, Sottsass traveled to New York City and began working in the office of George Nelson. He and Pivano traveled widely while working for Nelson, and returned to Italy after a few months.
Also in 1956, Sottsass was commissioned by the American entrepreneur Irving Richards on an exhibition of his ceramics.[5]
Back in Italy in 1957, Sottsass joined, a semi-industrial producer of contemporary furniture, as an artistic consultant.[6] Much of the furniture he worked on there influenced the design he would create later with Memphis Milano.
In 1956, Sottsass was hired by Adriano Olivetti as a design consultant for Olivetti, to design electronic devices and develop the first Italian mainframe computer, the Elea 9003 for which he was awarded the Compasso d'Oro in 1959.[7] [8] His design for the MC 19 electric adding machine (with) was awarded the Compasso d'Oro in 1970. At Olivetti, he also designed office equipment, typewriters, and furniture. There Sottsass made his name as a designer who, through colour, form and styling, managed to bring office equipment into the realm of popular culture.[9] His first typewriters, the Tekne 3 and the Praxis 48, were characterized by their sobriety and their angularity. With Perry A. King, Sottsass created the Valentine typewriter in 1969 - considered today a milestone in 20th century design and featured in the Museum of Modern Art, Cooper Hewitt, Smithsonian Design Museum, London's Design Museum as well as the Victoria and Albert Museum.[10]
While continuing to design for Olivetti in the 1960s, Sottsass developed a range of objects which were expressions of his personal experiences traveling in the United States and India.[11] These objects included large altar-like ceramic sculptures and his "Superboxes", radical sculptural gestures presented within a context of consumer product, as conceptual statements.[12] Covered in bold and colorful, simulated custom laminates, they were precursors to Memphis, a movement which came more than a decade later.[13] Around this time, Sottsass said: "I didn't want to do any more consumerist products, because it was clear that the consumerist attitude was quite dangerous."[14] [15] As a result, his work from the late 1960s to the 1970s was defined by experimental collaborations with younger designers such as Superstudio and Archizoom Associati,[16] and association with the Radical movement, culminating in the foundation of Memphis at the turn of the decade.
In the early 1970s he designed the modular office equipment collection Synthesis 45.[17]
Sottsass and Fernanda Pivano divorced in 1970, and in 1976 Sottsass married Barbara Radice, an art critic and journalist.
When Roberto Olivetti succeeded as head of the company, he named Sottsass artistic director and gave him a high salary, but Sottsass refused. Instead he created the Studio Olivetti independent of Olivetti and became instantly the most creative international centre of design associating research with creation and industrial strategy. His concern that his creativity would have been stifled by corporate work is documented in his 1973 essay "When I was a Very Small Boy".[18]
In 1968, the Royal College of Art in London granted Sottsass an honorary doctorate.[19]
See main article: Memphis Group. With the rise of new groups (Global tools, Archizoom, Superstudio, UFO, Zzigurat, 9999...) the handmade style appeared suddenly as the new game for experimentation, a lot of these new groups playing in this new/old path to renew creation. In October 1980, Sottsass was confronted with two proposals, one from Renzo Brugola, a dear old friend and carpenter, telling him his will "to make something together like in the good old times," and the other one from Mario and Brunella Godani, owners of the Design Gallery Milano, who asked him to create "new furniture" for their gallery.
Ettore Sottsass founded the Memphis Group in Milan on 11 December 1980,[20] after the Bob Dylan song "Stuck Inside of Mobile with the Memphis Blues Again" played during the group's inaugural meeting. The group was active from 1981 to 1988. The Memphis group was created in a reaction against the status quo. Sottsass centered the group's thinking around "radical, funny, and outrageous"—essentially, disregarding what was considered in "good taste" at that time. Art deco, the color palette of Pop Art and Kitsch theme from the 1950s inspired their work. Colorful laminate and terrazzo were commonly found in their work and incorporated in floors, tables and lamps.
Sottsass also designed his own print. This was a squiggles print also known as Bacterio print. For the print, Sottsass used inspiration from the surface texture and form of a Buddhist temple in Madurai, India, he then abstracted this detail into the squiggles he named Bacterio. This pattern was then used on their furniture designs in as veneers and textiles.
The Memphis Group was a postmodern, collaborative, architecture and design group founded by Sottsass in Milan Italy. The group focused heavily on furniture design with an emphasis on unconventional types. The designers became well known for their bright and bold pieces with clashing colors. At the time, furniture was solely meant to be functional. However, the Memphis Group sought to prove otherwise with their highly decorative pieces. They poked fun at everyday pieces and turned them into works of art. Many criticized and said it was just a trend that wouldn't last. Their unconventional ideas were controversial but have now become widely recognized and appreciated. The work continues to be influential throughout the world and can be seen in the Art Institute of Chicago, the Design Museum in London, The Museum of Modern Art in New York and many others.
As the Memphis movement in the 1980s attracted attention worldwide for its energy and flamboyance, Ettore Sottsass began assembling a major design consultancy, which he named Sottsass Associati. Sottsass Associati was established in 1980 and gave the possibility to build architecture on a substantial scale as well as to design for large international industries. Besides Ettore Sottsass, the other founding members were Aldo Cibic, Marco Marabelli, Matteo Thun and Marco Zanini.[21] Later, Johanna Grawunder, Marco Susani, James Irvine, and Mike Ryan would also join the firm. In 1985, Sottsass left the Memphis Group to focus on the Associati.
Sottsass Associati, primarily an architectural practice, also designed elaborate stores and showrooms for Esprit, identities for Alessi, exhibitions, interiors, consumer electronics in Japan, and furniture of all kinds. The studio was based on the cultural guidance of Ettore Sottsass and the work conducted by its many young associates, who quite often left to open their own studios. Sottsass Associati is now based in London and Milan and continue to sustain the work, philosophy, and culture of the studio.
The studio works with former members of Memphis as well as with the architect Johanna Grawunder. It works for major companies like Apple, Philips, Siemens, Zanotta, Fiat, Alessi, and also realises the interior design of all the retail shops of Esprit (Esprit Holdings).
As an industrial designer, his clients included Fiorucci, Esprit, the Italian furniture company Poltronova, Knoll International, Serafino Zani, Alessi, Brondi, and Brionvega.[27] As an architect, he designed the Mayer-Schwarz Gallery on Rodeo Drive in Beverly Hills, California, with its dramatic doorway made of irregular folds and jagged angles, and the home of David M. Kelley, designer of Apple's first computer mouse, in Woodside, California. The interiors of the Malpensa Airport, in Milan, were designed by Sottsass in the late 1990s, but he did not architect the building.[28] In the mid-1990s, he designed the sculpture garden and entry gates of the W. Keith and Janet Kellogg Gallery at the campus of Cal Poly Pomona. He collaborated with well-known figures in the architecture and design field, including Aldo Cibic, James Irvine, Matteo Thun.Sottsass created a vast body of work: furniture, jewelry, ceramics, glass, silver work, lighting, office machine design and buildings. He inspired generations of architects and designers. In 2006 the Los Angeles County Museum of Art held the first major museum survey exhibition of his work in the United States. A retrospective exhibition, Ettore Sottsass: Work in Progress, was held at the Design Museum in London in 2007. In 2009, the Marres Centre for Contemporary Culture in Maastricht presented a re-construction of a Sottsass' exhibition 'Miljö för en ny planet' (Landscape for a new planet), which took place in the Nationalmuseum in Stockholm in 1969. In 2017, on the occasion of Sottsass' 100th birthday, the Met Breuer museum in New York City presented the retrospective Ettore Sottsass: Design Radical.[29]
One of his works—Telefono Enorme, designed with David M. Kelley for Brondi—is part of the MOMA Collection, as well as many drawings. Design objects and drawings by Sottsass are also in the permanent collections of the Metropolitan Museum of Art, the Design Museum in London, the Vitra Design Museum, the Brooklyn Museum, the Cooper Hewitt, Smithsonian Design Museum, the Stedelijk Museum, Los Angeles County Museum of Art, Musée National d'Art Moderne in Paris, Philadelphia Museum of Art, and the Museum of Fine Arts, Houston.
In 1999, he was awarded the Sir Misha Black award and was added to the College of Medallists.[30]
In 2023, his work was included in the exhibition Mirror Mirror: Reflections on Design at Chatsworth at Chatsworth House.[31] [32] [33]