Sony Sports Network Explained

Sony Sports Network
(India)
Founder:Sony
Parent:Culver Max Entertainment
Sister Channels:See List of channels owned by Culver Max
Picture Format:1080i HDTV
(downscaled to 576i for SDTV simulcasts)
Type:Sports
Country:India
Area:Indian subcontinent
Language:English
Hindi
Malayalam
Telugu
Tamil
Headquarters:Mumbai, India
Network:Culver Max Entertainment
Former Names:TEN SPORTS (2002-2017)
SONY TEN (2017-2022)
SONY SIX (2012-2022)

The Sony Sports Network, formerly known as the Sony Pictures Sports Network and also known as Sony TEN, is a group of Indian pay television sports channels owned by Culver Max Entertainment.

The original TEN Sports channel was first established on 1 April 2002 by Abdul Rahman Bukhatir. It was acquired by the Essel Group in 2010 and was added to Essel's existing Zee Sports channel, launched in 2005. After the acquisition, Zee launched two new channels, TEN Cricket and TEN Golf, and rebranded Zee Sports as TEN Action.

In August 2016, Sony Pictures Networks India acquired all of the sports channels under Zee from Essel. In 2017, the networks were formally merged with Sony's existing Sony ESPN and Sony Six channels as the Sony Pictures Sports Network, with the TEN channels rebranded as Sony TEN. The channels were then rebranded as the Sony Sports Network in October 2022, with all five channels now carrying the "Sony Sports Ten" prefix.

History

In January 2001, Taj Television Ltd was formed in Dubai with Abdul Rahman Bukhatir as a backer.[1] Bukhatir had various business interests and was known for transforming Sharjah as a major international cricket venue.[2] The company launched the channel as TEN Sports (as part of its Taj Entertainment Network) on 1 April 2002.[3] [4] [5] As of March 2004, the company was headed by Chris McDonald as the CEO and had 100 employees.

In June 2005, Zee Telefilms Limited launched Zee Sports, reportedly India's first private sports channel.[6] [7] Zee Telefilms acquired a 50% stake in TEN Sports for 800 crore (₹) in 2006, and eventually acquired the remainder of its Indian operations in 2010.[8] The sale did not include its Pakistani operations, which were retained by the Essel Group via its subsidiary, Tower Sports.[9]

In 2010, Zee rebranded Zee Sports as Ten Action which featured adventure sports and non-cricket content. In 2011 Zee launched a new channel called Ten Cricket, exclusively for cricket matches. In March 2016, all channels in the Zee network were rebranded as Ten 1, Ten 2, and Ten 3 respectively.[10]

In August 2016, Sony Pictures Networks India announced its intent to acquire Zee's sports networks for US$385 million; the first phase of the sale, which included equity stakes in the holding companies Taj Television (India) Pvt Ltd and part of Taj TV Limited Mauritius, was completed in February 2017 for US$350 million.[11] [12] On 18 July 2017, all of Sony's sports channels in India were rebranded as Sony TEN, and the high-definition feeds of Sony TEN 2 and 3 were also launched.[13] The remainder of the sale was completed in September 2017.[14] [15]

The networks, along with new sisters Sony Six and Sony ESPN, were branded under the umbrella name, Sony Pictures Sports Network and began to phase in a rebranding as Sony Sports in 2020.[16] Sony ESPN was shut down on 30 March 2020.[17]

In June 2021, Sony launched Sony TEN 4, which broadcasts in the Telugu and Tamil languages. Actor Rana Daggubati served as a promotional ambassador for the network's launch.[18]

On 24 October 2022, the Sony Pictures Sports Network was rebranded as the Sony Sports Network, as part of a wider rebranding of all Sony Pictures Networks channels, under the versions of the global Sony television branding. Its channels were likewise rebranded under the new prefix Sony Sports Ten, and Sony Six was brought under the Ten branding for the first time as Sony Sports Ten 5.[19]

Owned Channels

Sony Sports Ten 1

Sony Sports Ten 1 is an English-language channel that broadcasts events from the World Athletics Championships, Asian Games, Commonwealth Games and Sukma Games. Its programming schedule also consists of live coverage of tennis, rally, horse racing, beach volleyball events and basketball. WWE Raw and SmackDown are currently broadcast live weekly, along with NXT, Main Event, Sunday Dhamaal and all premium live events.[20]

Sony Sports Ten 2

Sony Sports Ten 2 is an English-language channel that broadcasts football matches from European football leagues such as Bundesliga, DFB-Pokal, DFL-Supercup of Germany and MMA promotion Ultimate Fighting Championship (UFC) in English.[21]

Sony Sports Ten 3

Sony Sports Ten 3 is a Hindi-language channel that airs cricket matches from the Pakistan, Sri Lanka and England cricket boards.[22] It also broadcasts football matches.[23] [24] Sony Ten 3 and Sony Ten 3 HD broadcasts the UFC matches in the SD and HD format respectively in the Hindi language. It also broadcasts WWE with the Hindi commentary.

Sony Sports Ten 4

Sony Sports Ten 4 is a Telugu and Tamil-language channel launched on 1 June 2021.It broadcasts WWE in Tamil and Telugu commentary.

Sony Sports Ten 5

Sony Sports Ten 5 is an English-language channel originally launched as Sony Six in April 2012, before the acquisition of TEN. It has historically featured international cricket.

Former channels

Sony ESPN

Sony KIX was launched on 8 April 2015, by what is now Sony Pictures Networks India, it was the second sports television channel launched by the company after Sony Six. The channel was rebranded as Sony ESPN on 17 January 2016.[25] [26] Sony and ESPN would partner together on website and app efforts, with ESPN providing and producing content such as cricket, football, tennis, basketball, badminton, field hockey, golf, rugby union, motorsport along with other events. Sony Six and Sony ESPN, which were launched before Sony's purchase of Ten, effectively became part of the group when the acquisition was completed. Sony ESPN was shut down on 31 March 2020.

Sony Ten Golf

It was an HD, golf-focused channel launched on 7 October 2015. It had the broadcasting rights to the European Tour, Asian Tour, Ryder Cup, LPGA Tour, Royal Trophy, US PGA Championship, Senior PGA Championship, Professional Golf Tour of India, and Ladies European Tour.[27] The channel was closed on 31 December 2018.

Programming rights

Tennis

Cricket

Football

National teams

Clubs

Mixed martial arts

Professional wrestling

Volleyball

Multi Sport Event

Motorsports

Notes and References

  1. Web site: 16 March 2004 . Who owns Ten Sports? . 22 October 2022 . Rediff.com.
  2. Web site: Borkakoty . Rituraj . 3 November 2021 . Meet the Kerry Packer of the Arabian Gulf . 2022-10-22 . . en.
  3. Web site: Chakraborty . Alokananda . 26 March 2002 . TEN Sports to hit airwaves on April 1 . 22 October 2022 . afaqs!.
  4. Web site: 25 March 2002 . Ten Sports launching 1 April . 22 October 2022 . Indiantelevision.com.
  5. Web site: 2002-03-26 . Bukhatir's Ten Sports To Go On Air From April 1 . 2022-10-23 . . en-US.
  6. Web site: 9 June 2005 . Zee launches India's first private sports channel 'Zee Sports' . 2022-10-26 . Exchange4media . en.
  7. Web site: 10 June 2005 . Zee launches its sports channel . 2022-10-26 . ESPNcricinfo.
  8. Web site: Malvania . Urvi . 2016-09-01 . ZEE sells Ten Sports to Sony for $385 mn . 2022-10-22 . . en.
  9. Web site: Correspondent . Our . 2020-07-23 . Indian monopoly over Pakistan Cricket broadcast rights . 2021-09-13 . ScoreLine . en-US.
  10. News: 29 March 2016 . Zee Group follows Star in rebranding Ten Sports channels . The Economic Times . 2022-10-23.
  11. Web site: Menon. Bindu. Sony Pictures acquires Ten Sports for $385 m. 2021-07-16. @businessline. 31 August 2016 . en.
  12. Web site: 2017-02-28. Zee completes 1st phase of sale of TEN sports to Sony Pictures. 2021-07-16. The Financial Express. en-US.
  13. News: Sony rebrands sports business; launches 2 new HD channels. The Economic Times. 2021-07-03.
  14. Web site: PTI . Zee Entertainment completes sale of TEN Sports to Sony . 2021-07-16 . @businessline . 18 September 2017 . en.
  15. Web site: ZEE Entertainment Completes Sale Of TEN Sports To Sony . 2021-07-16 . Moneycontrol . en.
  16. Web site: 14 March 2020 . Sony Pictures Network India to shut down Sony MIX, Sony ESPN SD and HD from 30th March . DreamDTH.
  17. Web site: Arasu . Basil Kannagi . Sony Pictures Network India to shut down Sony MIX, Sony ESPN SD and HD from 30th March . 2022-10-31 . dreamdth.com . en-US.
  18. Web site: Karhadkar . Amol . 2021-06-01 . Sony launches new sports channel in Tamil and Telugu . 2022-10-25 . sportstar.thehindu.com . en.
  19. Web site: Bhadra . Soham . Sony Pictures Network channels get rebranded with new logos and graphics . 2022-10-25 . dreamdth.com . en-US.
  20. News: Sony Ten 1 TV Programmes, Popular Shows . The Times of India trwtu. 22 August 2017.
  21. News: UFC 264, Dustin Poirier vs Conor McGregor. The Indian Express.
  22. News: West Indies Cricket Board production and International broadcast rights from 2012-2019 contract . www.espncricinfo.com.
  23. News: Ten 3 Broadcast Emirates T20 Live Telecast in India, UAE, Pakistan country . Kartik . Shah . Sports24Hour.com . 23 March 2017 . 3 December 2017. .
  24. News: Sony Ten 3 TV Programmes, Popular Shows . The Times of India . 22 August 2017.
  25. Web site: 11 January 2016 . Launch date set for Sony ESPN channels in Indian subcontinent . sports business.
  26. Web site: Choudhary . Vidhi . 7 October 2015 . ESPN returns to India in tie-up with Sony . mint.
  27. Web site: Sony Ten 1 HD TV Programmes, Popular Shows. The Times of India. 2017-08-22.
  28. Web site: Arasu . Basil Kannagi . Sony Sports to broadcast Australian Open 2021 from February 8 . 2022-10-25 . dreamdth.com . en-US.