Solve (advertising agency) explained

Solve
Industry:Advertising agency
Location City:Minneapolis, Minnesota
Location Country:United States

Solve is an independent advertising and branding agency based in Minneapolis, Minnesota. The agency was founded in late 2011 by CEO John Colasanti, President Corey Johnson and Executive Creative Directors Eric Sorensen and Hans Hansen. Prior to founding Solve, Colasanti and Johnson held executive leadership positions at Carmichael Lynch, while Sorensen and Hansen served as creative directors at Fallon Worldwide.[1]

History

In 2016, Solve became the first U.S.-based advertising agency to field a competitive cycling team supporting both an employee passion and the agency's many cycling clients.[2]

Solve was named Midwest Small Agency of the Year at the 2016 Ad Age Small Agency Awards in Miami. The Small Agency Awards are the premier honors saluting outstanding work created by independent shops with 150 or fewer employees. It marked a second Ad Age award for Solve having been previously recognized as a top small agency in 2013.

In January 2017, Solve expanded its leadership team by naming three senior employees to partners, a new position within the five-year old agency. New Partners are Kara Brower, Ryan Murray and Roman Paluta.[3] A fourth partner was added in May. CP+B, 180, Merkley vet Sean Smith, was hired as Executive Creative Director/Partner.[4]

In January 2019, Sunoco Fuels named Solve its new agency-of-record following a national search and competitive review.[5] In February 2019, Ryan Murray, an account director and partner at the agency, was promoted to Director of Account Management.[6] In April 2019, Pat Horn of Crispin Porter + Bogusky, Victors & Spoils and Creature (company) was hired as ECD.[7]

Recognition

Clients

Solve clients include Real'Za Pizza,[20] American Standard,[21] Indian Motorcycles,[22] Slingshot,[23] Bentley Motors,[24] [25] True Value Hardware,[26] Porsche,[27] Raymond James,[28] Galbani,[29] Organic Valley, Medifast, Abu Dhabi Commercial Bank,[30] Orbea, Shopko Stores,[31] Founders Brewing Company,[32] The V Foundation for Cancer Research,[33] Radisson Hotels[34] and Sunoco.[35]

External links

Notes and References

  1. Web site: Purpose drives Minneapolis ad agency Solve and its clients . Nelson . Todd . 20 January 2013 . Star Tribune .
  2. News: MediaPost . May 10, 2016.
  3. Web site: Little Black Book. January 24, 2017.
  4. Web site: Little Black Book . May 16, 2017.
  5. Web site: Solve named Sunoco's new AOR.
  6. Web site: Solve promotes Ryan Murray to Director of Account Management. February 8, 2019. www.themplsegotist.com.
  7. Web site: Solve Hires Pat Horn As ECD. April 10, 2019. www.solve-ideas.com.
  8. Web site: 2014 Effie Awards North America Winners & Finalists . 2014 . current.effie.org .
  9. Web site: 2014 Effie Awards North America Winners . 2014 . current.effie.org .
  10. Web site: PSFK Top 15 Most Effective Independent Agencies North America 2014 . 2014 . www.facebook.com/psfk .
  11. Web site: Get to Know the 15 Fastest-Growing Independent Agencies in the U.S.. blog.hubspot.com. 2015-10-29.
  12. Web site: Innovators, change agents, entrepreneurs: Here are 10 Minnesota business leaders to watch in 2015. Star Tribune. 2015-10-29.
  13. Web site: How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views. AdWeek. 19 August 2015 . 2015-10-28.
  14. Web site: Finalists announced for the 2015 iMedia Agency Awards. MarketWatch. 2015-10-28.
  15. Web site: 2016 The One Show.
  16. News: Small Agency of the Year, Midwest, Gold: Solve, Advertising Age. Chin. Kara. 1 August 2016.
  17. News: "Introducing the Inc. 5000 Fastest-Growing Private Companies in America," Inc. Magazine (August 2016).
  18. Web site: Communication Arts Advertising Annual. November–December 2016.
  19. News: Exhibit . June 6, 2018 . Communication Arts.
  20. News: This Frozen Pizza Is Natural, Its Ads Are Anything But.. September 11, 2018. Adweek.
  21. Web site: BIZ DEV: American Standard Named Solve As AOR, Without A Review. mediapost.com. 2016-05-06.
  22. News: Solve Named Creative Agency For Indian Motorcycles. December 19, 2017. MediaPost.
  23. News: Solve Named Creative Agency For Slingshot. December 19, 2017. MediaPost.
  24. Web site: Accounts and People of Note in the Advertising Industry . 15 September 2013 . The New York Times .
  25. Web site: Minneapolis ad agency wins Bentley Motors account . 10 September 2013 . Minneapolis / St. Paul Business Journal .
  26. Web site: Small Agency of the Year, Midwest, Silver: Solve . Morrison . Maureen . 5 August 2013 . Advertising Age .
  27. Web site: Porsche Adds Third Shop to Agency Roster . Monllos . Kristina . 27 August 2014 . Adweek .
  28. News: Solve Wins U.S. AOR Duties For Raymond James. January 10, 2018. MediaPost.
  29. Web site: Marketing firm Solve scores account with French cheese giant . Kennedy . Clare . 10 March 2015 . Minneapolis / St. Paul Business Journal .
  30. Web site: Solve Completes Abu Dhabi Commercial Bank Rebrand . 18 November 2013 . LBBOnline .
  31. Web site: Minneapolis ad firm named agency of record for Shopko - Minneapolis / St. Paul Business Journal. Minneapolis / St. Paul Business Journal. 2015-10-28.
  32. Web site: BIZ DEV: Founders Brewing Company Names Solve As AOR. www.mediapost.com. 2015-10-28.
  33. Web site: BIZ DEV: Solve Wins The V Foundation for Cancer Research. mediapost.com. 2016-05-06.
  34. Web site: Radisson hotels hires local ad firm Solve as agency of record - Minneapolis / St. Paul Business Journal. Minneapolis / St. Paul Business Journal. 2016-02-23.
  35. Web site: Sunoco Fuels Sends Account to Minneapolis Indie Agency Solve . 17 January 2019 .

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