Sol de Janeiro explained

Sol de Janeiro is an American skincare and fragrance brand founded in 2015 and inspired by Brazilian beach culture.^{[1] [2]} Sol de Janeiro products carry its signature base of almond and vanilla scent, known as the Cheirosa 62 scent, along with additional scents that are usually either fruity or floral.

History

Co-founder and CEO Heela Yang worked as a director of marketing at Clinique and as a manager at Lancôme before moving from New York City to Brazil with her husband in 2008.^{[3] [4]} Yang, a Korean-American and Harvard Business School alumna,^[5] founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand.^[6]

In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million.^{[7] [8] [9] [10]}

Marketing

TikTok had a major effect on the brand's business, collaborating with social media influencers such as Katie Fang.^{[11] [12]} "Euphoria" star Barbie Ferreira was chosen as a brand ambassador in 2023.^[13]

Awards and honors

Fast Company named Sol de Janeiro to its 2024 list of the most innovative companies.^[14]

Controversies

In December 2023, a review of a Sol de Janeiro moisturizer went viral, claiming it attracted spiders. Other users backed up this claiming by saying the cream contained pheromones sexually attracting male spiders.^{[15] [16]} Sol de Janeiro later denied the rumors, along with experts labeling it unlikely to be true.^[17]

External links

• • When Sol de Janeiro Rules Supreme, Is There Room for The Body Shop? Business of Fashion, Priya Rao, 23 February 2024

Notes and References

1. Web site: Mitchell . Heidi . Sol de Janeiro's candy-sweet scents are what summer 2023 smells like . Fast Company . June 10, 2023.
2. Web site: Montemayor . Cristina . HOW SOL DE JANEIRO TURNED A SINGLE HERO PRODUCT INTO A FRAGRANCE PHENOMENON . BeautyMatter . October 24, 2023.
3. News: Weil . Jennifer . Sol de Janeiro's Heela Yang on Being Hyperfocused CEO . Women's Wear Daily . May 19, 2023.
4. Web site: Tan-Gillies . Hannah . Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro . The Moodie Davitt Report . 26 April 2023.
5. Web site: Tsuzuki . Heela . STRONG FINISH A timely, strategic partnership pays off . Harvard Business School . 2 November 2022.
6. Ali Donaldson, How PE Helped This Beauty Founder Land a Sale to L'Occitane Inc magazine, October 2022
7. Press Release L’OCCITANE acquires majority stake in Brazilian-inspired premium beauty brand Sol de Janeiro 15 November 2021
8. Web site: L'Occitane acquires Sol de Janeiro, valuing the brand to US$450 million. 2021-11-18. Premium Beauty News. en.
9. https://wwd.com/beauty-industry-news/beauty-features/loccitane-sol-de-janeiro-acquisition-1234996252-1234996252/ L’Occitane to Acquire Sol de Janeiro: L'Occitane is buying a majority stake in Sol de Janeiro, while the founder and CEO will maintain a minority position.
10. News: Bersola . Camille . "Stellar" Sol de Janeiro helps L'OCCITANE Group deliver strong first-half results . The Moodie Davitt Report . 25 October 2023.
11. Web site: PAULY . ALEXANDRA . HOW SOL DE JANEIRO BECAME TIKTOK'S FAVORITE FRAGRANCE BRAND . Highsnobiety.
12. Web site: Spruch-Feiner . Sara . 2023-11-10 . Glossy Pop Newsletter: Meet Katie Fang, Gen Alpha's favorite beauty influencer . 2023-12-25 . Glossy . en.
13. News: MZIZI . YOLA . Sol de Janeiro Bets On Barbie . Business of Fashion . 3 May 2023.
14. Web site: THE WORLD'S MOST INNOVATIVE COMPANIES OF 2024 . Fast Company.
15. News: Deb . Sopan . 2023-12-29 . This Body Butter at Sephora Doesn’t Really Attract Spiders, Right? . 2024-01-22 . The New York Times . en-US . 0362-4331.
16. Web site: Skincare Brand Responds to Viral Claim Their Product Attracts Wolf Spiders, and a Dermatologist Weighs In (Exclusive) . 2024-01-22 . Peoplemag . en.
17. Web site: 2023-12-30 . Beauty Company Denies Its Body Butter Sold At Sephora Attracts Spiders . 2024-01-22 . HuffPost . en.