Society Brand Clothes Explained

Society Brand Clothes
Type:Private
Foundation:1902 as Alfred Decker & Cohn
Location City:Chicago, Illinois
Key People:Alfred Decker
(Chairman of the Board) (President)
Area Served:United States
Products:Men's clothing
Num Employees:2,200 (1930)
Dissolved:1952

Society Brand Clothes (originally and formally Alfred Decker & Cohn) was a leading manufacturer of men's suits, based in Chicago. The company was founded in 1902[1] by Alfred Decker and Abraham Cohn.[2] The company incorporated in 1919. It was known for its Society Brand line of suits and came to do business under the name Society Brand Clothes.

After 1913, the company was located in the Alfred Decker & Cohn Building (subsequently known as the Society Brand Building) at 416 South Franklin Street in Chicago. The building was built in 1912-1913 by Graham, Anderson, Probst and White.[3]

The company advertised Society Brand extensively in posters, magazines and newspapers under the slogan For Young Men and Men who Stay Young.[4]

In 1919, the company started delivering some of its merchandise to retailers outside of Chicago via two dedicated Curtiss Jenny airplanes[5] [6] that had the name "Society Brand Clothes" painted prominently on the fuselage. Service included nearby cities in Illinois, Indiana, and Wisconsin. Operations ceased in 1920.[7]

Society Brand Clothes was acquired by Hartmarx in 1952. Hartmarx continued the Society Brand line for at least 30 years.[8]

Notes and References

  1. Book: Moody's Industrial Manual. 1930. Moody's Investor Service.
  2. Book: Leonard, John William. The book of Chicagoans : a biographical dictionary of leading living men and women of the city of Chicago (1905). 1917. A.N. Marquis . Chicago .
  3. Book: Chappell, Sally A Kitt. Architecture and Planning of Graham, Anderson, Probst and White, 1912-1936: Transforming Tradition. 1992. University of Chicago Press. 0226101347. 94.
  4. A Cheerful Welcome for Fall (advertisement) . . October 4, 1913 . 3 . 52 . February 25, 2018.
  5. Clothing Manufacturer Establishes Air Service to Retailers. Flying. August 1919. 8. 634–635. Flying Association, Incorporated.
  6. Book: Scamehorn, Howard Lee. Balloons to Jets: A Century of Aeronautics in Illinois, 1855-1955. 2000. SIU Press. 0-8093-2336-2. 208.
  7. Web site: Kent. Dave. An Abridged History of Chicago Municipal Airport and Chicago Midway Airport. 15 July 2013.
  8. News: Hartmarx's Road to Growth . Greenhouse . Steven . Steven Greenhouse . . August 8, 1986 . February 25, 2018.