So What (Loona song) explained

So What
Type:	single
Artist:	Loona
Ep:	[#]
Language:	Korean
Released:	February 5, 2020
Recorded:	2020
Genre:	Dance-pop bass house
Label:	Blockberry Creative
Producer:	David Anthony Anna Timgren
Prev Title:	365
Prev Year:	2019
Next Title:	Why Not?
Next Year:	2020

"So What" is a song released by the South Korean girl group Loona. It was released on February 5, 2020, as the lead single from their mini-album [#]. It earned their first music show win on M! Countdown on March 12.

Background and release

On December 15, 2019, a teaser title Number 1 or #1 was released. On January 1 at midnight, Loona released a teaser for their EP [#] with the title "Coming Soon". They had previously shared the promotional single "365" from the EP. A few days later on January 10, they released another teaser titled Number 2 or #2, which revealed their comeback date as February 5, 2020. Between January 14 and 19, teaser photos for the group were released, with the first teaser photo of HyeJu (formerly Olivia Hye), and the second of HyunJin. A day later the tracklist for the EP was released, including "So What". On January 23, another teaser titled Number 3 or #3 was released along with teasers for the members being issued between January 24 and 27. The final teasers to be released were "To all LOONA's around the world", a highlight medley, and lastly a teaser for the music video.^[1]

Commercial performance

The song debuted at number 89 on the Billboard K-Pop Hot 100 chart becoming their first entry on the chart. On the US World songs chart the song peaked at number 4 becoming their second highest-peaking song on the chart.

Promotion

On January 8, 2020, Blockberry Creative announced that the leader HaSeul would be sitting out from promotions for health reasons.^[2] On February 5, the day of the song's release, Loona planned to hold a showcase for "So What" at 8:00PM. Due to COVID-19 concerns, on February 2, Blockberry Creative announced that the showcase was canceled for fans, and it would be held without them as planned.^[3] On February 25, a few weeks after [#]s release, Loona made their first appearance on Weekly Idol as special guests with Oh My Girl's Seunghee and Hyojung.^[4]

Accolades

On March 12, 2020, Loona received their first music show win on Mnet's M Countdown with the song.^[5]

Charts

Chart (2020)! scope="col"

Peak position
South Korea (Gaon Download)^[6]	68
South Korea (K-pop Hot 100)^[7]	89
US World Digital Song Sales (Billboard)^[8]	4

See also

• List of M Countdown Chart winners (2020)

Notes and References

1. Web site: LOONA signals for new comeback "So What" . Soompi . 31 December 2019 . July 24, 2020.
2. Web site: Shin. Mi-rae. 2020-01-08. 이달의 소녀 측 "하슬 심리적 불안 증세 호소…당분간 11인 체제 활동"(전문). 2021-01-24. MBN Star. ko.
3. Web site: 2020-02-02. 【公式全文】「今月の少女」、新型コロナウイルスの影響でショーケース観客入場取り消し. 2021-01-24. WoW! Korea. Japanese.
4. Web site: Jang. Woo-young. 2020-02-25. [단독] 이달의 소녀, '주간아이돌' 첫 출연…스페셜 MC 오마이걸 효정x승희]. 2021-01-24. OSEN. ko.
5. Web site: '첫 1위' 이달의 소녀, 'So What' 트로피 들고 '눈물'…빅톤· ITZY 컴백 (엠카) [종합]]. 2020-03-12. Xportsnews. ko. 2020-03-12.
6. Web site: http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=06&hitYear=2020&termGbn=week. ko:2020년 06주차 Download Chart. Week 6 of 2020 Download Chart. February 2–8, 2020. Gaon Music Chart. July 25, 2020. ko.
7. So What. . February 8, 2020. July 25, 2020.
8. Billboard World Digital Song Sales Chart. Billboard. February 12, 2020. July 25, 2020.