| So Pure | |
| Cover: | Baby_D-So_Pure.jpg |
| Type: | single |
| Artist: | Baby D |
| Album: | Deliverance |
| Released: | [1] |
| Genre: | |
| Length: | 4:16 |
| Label: | Production House, Systematic |
| Producer: | Nino |
| Prev Title: | (Everybody's Got to Learn Sometime) I Need Your Loving |
| Prev Year: | 1995 |
| Next Title: | Take Me to Heaven |
| Next Year: | 1996 |
"So Pure" is a song by British musical group Baby D, released on 1 January 1996 as the sixth single from their only album, Deliverance (1996). It peaked at number three in the UK and was a top-10 hit also in Finland, while reaching the top-20 in Ireland and Scotland. On the Eurochart Hot 100, the song reached number ten in January 1996. A partially black-and-white music video was produced to promote the single.
British columnist for Dotmusic, James Masterton noted "a thumping house piano coupled with what is actually quite a strong pop song." He added, "A big hit, but it will struggle to get much further in the fact of competition next week."[2] Ross Jones from The Guardian commented, "The fabulous third single from the squeaky-voiced diva and maker of jungle for people who hate jungle but love glamorous melodies, vaguely familiar piano breaks, and copping off under strobe lights. "So Pure" continues this fine tradition, and is packed with the finest synth noises known to man. Even before the Hoover solo towards the end, it's clear that this is sure to clean up."[3]
Pan-European magazine Music & Media described it as "a more uptempo track, whose complicated intro might be edited by EHR programmers, but which should otherwise have no trouble following the success of the other singles."[4] A reviewer from Music Week gave it four out of five, adding, "Baby D prove once again that drum'n'bass can successfully blend with pop. Melodious piano breaks and an infectious vocal hook should ensure a well-deserved hit."[5] James Hamilton from the RM Dance Update called it a "plaintively warbled plonking tuneful ditty".[6] Ian Harrison from Select declared it as "a respectable neighbour" of Gloria Gaynor's 1978 hit, "I Will Survive".[7]
| Chart (1996) | Peak position | |
|---|---|---|
| Australia (ARIA) | 242 | |
| Europe (Eurochart Hot 100)[8] | 10 | |
| Ireland (IRMA) | 18 | |
| Scotland (OCC)[9] | 16 | |
| UK Dance (OCC)[10] | 9 | |
| UK Club Chart (Music Week)[11] | 2 | |
| UK on a Pop Tip Club Chart (Music Week)[12] | 1 |
