Snow Peak (company) explained

Snow Peak, Inc.
Type:	Private K.K.
Key People:	, President and CEO
Num Employees:	437 (est.)
Industry:	Outdoor recreation
Products:	Camping gear and outdoor gear
Foundation:	Incorporated
Location City:	Sanjō, Niigata
Location Country:	Japan

is a Japanese manufacturer of high-end camping and hiking equipment.

The company's name has been rendered in kango form as, and fans have abbreviated it as .^{[1] [2]}

History

Snow Peak was founded by Yamai Yukio in 1958 as a local forge under the name .^{[3] [4]} The company's first foray into outdoor equipment were experimental models of crampons and pitons made of inox steel and titanium. The "Snow Peak" brand name was established in 1963, the peak in question being Mount Tanigawa, a popular destination for Japanese mountaineers.^[3]

Snow Peak sells isobutane fuel under the brand.

In 2017, the portable prefabricated home designed by Snow Peak in collaboration with Kuma Kengo won the Japan Institute of Design Promotion's Good Design Award.^[5]

Notable products

• SCS-101 - aluminium ultralight mess tin in the shape of a traditional magewappa box. Capable of fitting one standard-diameter isobutane canister. (discontinued)
• SCS-004 - aluminium ultralight mess tin with internal lining of fluoropolymer-aluminium composite licensed from Sumitomo Electric. Sumiflon is far more stable than Teflon, but will still pyrolysize when heated to above 300 °C and thereupon release toxic fumes. Later titanium models like the SCS-004T are structurally identical but do not include Sumiflon. (discontinued)
• N-110 - steel blow poke with check valve baffle preventing accidental smoke inhalation.
• MG-143 - single-walled titanium mug with folding handles.

See also

• Evernew (company)

Notes and References

1. Web site: 杉山 Sugiyama . 元洋 Motohiro . "奇跡の一本松"を望む 「スノーピーク陸前高田キャンプフィールド」誕生！ 泊まってわかった"北東北初"スノピの高規格キャンプ場の魅力とは？ . Vague . 31 January 2024.
2. Web site: 池田 Ikeda . 紀行 Noriyuki . 愛されるブランドには理由がある——"買ってもらう"を目指さない最新マーケティング戦略 . Logmi Biz . 31 January 2024.
3. Web site: Frimoth . Savanna . Yukio's Journey . snowpeak.com . 31 January 2024.
4. Web site: Company History . snowpeak.co.jp . 31 January 2024.
5. Web site: Jūbako . G-Mark Good Design Award . 日本デザイン振興会 Japan Institute of Design Promotion . 31 January 2024.