Megmilk Snow Brand Explained

Megmilk Snow Brand Co., Ltd.
Type:Public Japanese: [[kabushiki gaisha]]
Industry:Dairy
Former Name:Snow Brand Milk Products Co., Ltd.
Founded: (as Megmilk Snow Brand)
Founders:-->
Hq Location City:Shinjuku, Tokyo and Sapporo, Hokkaido
Hq Location Country:Japan
Areas Served:-->
Products:Milk products
Owners:ZEN-NOH (13.62%)
Norinchukin Bank (9.92%)
Updated 31 March 2018

, formerly is one of the largest dairy companies in Japan.[1] [2]

In 2000, more than 14,000 people got sick from old milk sold by Snow Brand contaminated with the Staphylococcus aureus bacteria, the worst case of food poisoning in Japan.[3] [4] [5] [6] [7] A criminal probe into the company led to some senior managers being charged with professional negligence.[5] [8] Two were convicted, and were given suspended sentences.[9] The company was criticized for failing to recall their product quickly.[10]

In January 2003, the company merged with two farm organizations, the National Federation of Agricultural Cooperative Associations and the National Federation of Dairy Cooperative Associations, as the Nippon Milk Community Co. and eventually rebranded as the Megmilk Snow Brand Company.[11] Megmilk Snow Brand has a dairy museum in Sapporo.[12]

External links

Notes and References

  1. Book: Haig, Matt. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page. 2005. 114–116. 5.44 Snow Brand milk products. 0-7494-4433-9. https://books.google.com/books?id=6o7SrLdgx8gC&pg=PA114. 6 March 2009.
  2. News: Japan Concerned Over Food Safety . https://web.archive.org/web/20121107150831/http://www.washingtonpost.com/wp-srv/aponline/20000830/aponline152829_000.htm. dead. 7 November 2012. Yamaguchi. Mari. 30 August 2000. Washington Post / AP. 6 March 2009.
  3. News: Snow low-fat milk makes over 1,500 sick in Kansai. 1 July 2000. The Japan Times. 16 April 2012.
  4. News: Snow lied after milk-poisoning case. 5 July 2000. The Japan Times. 16 April 2012.
  5. News: Snow Brand faces criminal probe over tainted milk. 13 July 2000. The Japan Times. 16 April 2012.
  6. News: Snow Brand victims top 14,700. 22 July 2000. The Japan Times. 16 April 2012.
  7. News: Snow Brand coverup suspected in food poisonings. 25 August 2000. The Japan Times. 16 April 2012.
  8. News: Snow Brand to dispute link to death. 13 December 2001. The Japan Times. 16 April 2012.
  9. News: Snow Brand employees handed suspended terms for poisoning. 28 May 2003. The Japan Times. 16 April 2012.
  10. Book: Doeg, Colin. Crisis Management in the Food and Drinks Industry: A Practical Approach. Springer. 2005. 2, illustrated, revised. 186, 188. 17.4 The scandal the sucked in an industry. 0-387-23382-2. registration. 6 March 2009.
  11. News: Snow's successor hopes red cartons gain consumers' blessing. 21 January 2003. The Japan Times. 16 April 2012.
  12. Book: Donnelly. Catherine . Catherine Donnelly . Kehler. Mateo . October 25, 2016. The Oxford Companion to Cheese . . 789. 9780199330904.

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