Snapdeal Explained

Snapdeal
Company Type:Private
Foundation: [1]
Location:New Delhi, India
Area Served:India
Founder:
Key People:Himanshu Chakrawarti
(CEO)
Industry:E-commerce
Services:Online shopping
Revenue: (FY 2021)
Native Clients:iOS, Android, Windows
Website Type:E-commerce
Registration:Required
Language:English
Commercial:Yes
Current Status:Active
Screenshot Size:250px

Snapdeal is an Indian e-commerce company, based in New Delhi, India. It was founded in February 2010 by Kunal Bahl and Rohit Bansal.[2]

Snapdeal is one of the top 10 online marketplaces in India.[3] Snapdeal targets the value e-commerce segment, which Bahl estimated to be three times larger than the branded goods market.[4]

Fashion, home and general merchandise account for a majority of the products sold by over 500,000 sellers on Snapdeal.[5] Buyers from more than 3,700 towns in India shop on Snapdeal.[6]

History

Establishment

Snapdeal was founded on 4 February 2010 as a daily deals platform, before expanding to become an online marketplace in October 2011.[7]

Unsuccessful merger with Flipkart

Reports emerged in Q2 2016 that SoftBank Group planned to engineer a merger between Snapdeal and Flipkart.[8] [9] Discussions took place for months, but concluded in July 2017 after the deal fell through due to lack of consensus among Snapdeal's board members. Disagreements over valuation and proposed special payouts to early investors, Nexus Venture Partners and Kalaari Capital, were among the reasons cited.[10] [11]

Snapdeal 2.0

Following the unsuccessful plan to merge with Flipkart, Snapdeal pursued a new strategy it called Snapdeal 2.0. The initiative saw the sale of non-core businesses, Freecharge and Vulcan Express, to dedicate more resources to Snapdeal's e-commerce marketplace, which is its core business.[12] [13]

The strategy yielded strong results. From 2017 to 2021, Snapdeal's revenue grew by 74%[14] at its peak, while losses were cut by nearly 95%.[15] Between the financial years in 2018 and 2020, the number of unique customers on Snapdeal's platform also tripled to 27 million. More than 90% of Snapdeal's orders came from non-metro users.[16]

Under Snapdeal 2.0, the company built an asset-light operating model designed specifically to serve the value e-commerce segment, including decentralised logistics and minimal inventory, keeping operating costs low.[17]

Part of the strategy's success is derived from recreating the bustling and diverse experiences of India's bazaars online. To sell products to non-metro buyers, Snapdeal identified a need to engage and entertain, just like in physical bricks-and-mortar settings. In February 2021, Bahl shared in an interview with KrASIA that "Snapdeal's engagement with this new and a large part of our existing user base is built on three key themes of video, voice, and vernacular. All these initiatives are built around the central idea of how we can help our users discover and transact better, rather than a traditional approach of how we can sell better."

Snapdeal's focus on the value e-commerce segment has led Indian FMCG companies such as Godrej and Himalaya to use its platform to sell their brand products. The companies have made arrangements to sell their products directly on the platform through authorised dealers. Other brands such as The Man Company, Mamaearth, and Ustraa have also partnered with Snapdeal to reach customers from non-metro regions.[18]

In 2021, Snapdeal also announced that it intends to enter the offline retail space in smaller Indian cities.[19]

In July 2022, the company introduced a formalized group structure under the name AceVector Group, consolidating all three ventures: Snapdeal, Unicommerce and Stellaro Brands.[20]

Miscellaneous

Diwali campaign with Aamir Khan

In March 2015, Snapdeal engaged actor Aamir Khan to promote its website in India with its Diwali campaign, "Dil Ki Deal.[21] The year-long campaign stirred controversy due to comments made by Khan in his personal capacity.[22]

Reported sales of counterfeit products

In January 2021, the Office of the United States Trade Representative (USTR) released a 2020 report that identified Snapdeal as a marketplace where counterfeit products are sold (a notorious market), it had been listed by the USTR since 2019. Snapdeal responded that the report "reflected a blinkered and flawed view of the world that not only fails to make a distinction between the respective roles of brands, sellers and platforms, but also wilfully ignores the applicable laws in various jurisdictions, including in India".[23] Snapdeal also sent a notice to the USTR asking for the statements made in the report to be retracted, and for a corrigendum to be issued.[24] It was subsequently dropped from the 2021 USTR notorious markets report, released in 2022.[25] Snapdeal is a member of the International Trademark Association (INTA), which has over 7200 members from 187 countries that pledge to protect intellectual property on online marketplaces.[26]

Open Network for Digital Commerce

In March 2023, Fortune India reported on Snapdeal's integration with the government-led Open Network for Digital Commerce (ONDC), focusing on India's non-metro regions. The company generates over 86% of its business from these areas. With this integration, Snapdeal has expanded its product range to include home products, fashion, and personal care.[27]

Funding and acquisitions

Fundraising

Snapdeal has completed multiple rounds of funding.

It received its first investment in January 2011, amounting to US$12 million from Nexus Venture Partners and Indo-US Venture Partners. Another round was done in July 2011 for funds amounting to US$45 million, from Bessemer Venture Partners and existing investors. A third round of funding worth US$50 million was completed the same year, from eBay and existing investors.[28]

In February 2014, Snapdeal raised US$133 million in a round led by eBay together with Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital.[29] The following month, it raised an additional US$105 million from BlackRock, Temasek Holdings, PremjiInvest and others.[30] SoftBank also invested US$647 million in October 2014, making it the largest shareholder in Snapdeal.[31]

In August 2015, Alibaba Group, Foxconn and SoftBank invested US$500 million in Snapdeal.[32] In February of the following year, Ontario Teachers' Pension Plan and Brother Fortune Apparel injected US$200 million in funds into Snapdeal at a valuation of US$6.5 billion.[33] The completion of the investment coincided with new appointments to Snapdeal's leadership team, including Anand Chandrasekaran (from Airtel), Jayant Sood (from Airtel), Rajiv Mangla (from Adobe), and more.[34] [35] [36]

In May 2017, Snapdeal raised funding worth 113 crore from Nexus Venture Partners.[37] [38]

In December 2022, Reuters reported that Snapdeal had cancelled its $152 million IPO due to unfavourable market conditions. The decision followed challenges in the tech stock market, influencing Snapdeal's reassessment and potential deferral of its IPO plans amidst a broader trend of declining valuations in the tech sector.[39]

Acquisitions

In June 2010, Snapdeal's holding company Jasper Infotech acquired Bengaluru-based group buying website Grabbon.com for an undisclosed amount.[40]

In April 2012, Delhi-based online sports goods retailer eSportsBuy.com was acquired.[41] This was followed by the acquisition of Shopo.in in 2013, which is a customer-to-customer (C2C) e-commerce platform.[42]

In 2014, Snapdeal acquired Doozton, a fashion product discovery technology platform, and Wishpicker, a technology platform that uses machine learning to deliver recommendations for gift purchases.[43] Both deals were completed for undisclosed amounts.[44] [45]

Snapdeal made multiple acquisitions in 2015, acquiring a stake in product comparison website Smartprix in January, before acquiring a discovery site for luxury fashion products, Exclusively.in.[46] Two months later, it acquired a 20% stake in logistics service company GoJavas as well as e-commerce solution provider Unicommerce, and financial transaction platform RupeePower.[47] [48] [49] In April 2015, mobile payments company Freecharge was acquired by Snapdeal.[50] Programmatic display advertising platform Reduce Data was also acquired in September of the same year.[51]

In August 2016, logistics firm Pigeon Express acquired a 51% stake in GoJavas with Snapdeal holding 49% stake in the firm.[52] In March 2017, Snapdeal sold its stake in GoJavas to Pigeon Express.[53]

Collaborations

See also

Notes and References

  1. News: Chakraborty. Alokananda. Lunch with BS: Sachin Bansal. 16 November 2014. Business Standard Ltd. 18 July 2014. 1. 29 November 2014. https://web.archive.org/web/20141129060418/http://www.business-standard.com/article/opinion/lunch-with-bs-kunal-bahl-founder-and-ceo-snapdeal-com-114071801448_1.html. live.
  2. News: Gooptu. Biswarup. Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space. 16 November 2014. The Economic Times. 28 February 2014. https://web.archive.org/web/20141218033357/http://articles.economictimes.indiatimes.com/2014-02-28/news/47774494_1_snapdeal-kunal-bahl-rohit-bansal. 2014-12-18.
  3. Web site: Tech in Asia - Connecting Asia's startup ecosystem . 2024-01-27 . www.techinasia.com . en-US.
  4. Web site: Balachandran . Manu . 12 November 2020 . How Snapdeal Is Turning Around Its Fortune . 2021-02-05 . Forbes India . en . 4 June 2023 . https://web.archive.org/web/20230604094740/https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-snapdeal-is-turning-around-its-fortune/64189/1 . live .
  5. News: 10 January 2020 . Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020 . The Economic Times . 2021-02-05 . 22 November 2022 . https://web.archive.org/web/20221122193721/https://economictimes.indiatimes.com/small-biz/sme-sector/snapdeal-to-add-another-5000-manufacturer-sellers-to-its-platform-in-2020/articleshow/73183554.cms . live .
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  7. Web site: Agrawal . Shrija . Rai . Anand . 15 November 2012 . We should do a billion dollar in gross merchandise value by 2015: Snapdeal's Shyam Bahl . 16 November 2014 . VCCircle . 29 November 2014 . https://web.archive.org/web/20141129015334/http://techcircle.vccircle.com/2012/11/15/we-should-do-a-billion-dollar-in-gross-merchandise-value-by-2015-snapdeals-kunal-bahl/ . live .
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  12. Web site: Axis Bank Buys Freecharge From Snapdeal For Rs 385 Crore In All-cash Deal . 2021-02-05 . Moneycontrol . 9 November 2020 . https://web.archive.org/web/20201109025832/https://www.moneycontrol.com/news/business/startup/axis-bank-buys-freecharge-from-snapdeal-for-rs-385-crore-2337463.html . live .
  13. News: Gooptu . Biswarup . Future Supply Chain Solutions buys Vulcan Express for Rs 35 crore . The Economic Times . 2021-02-05 . 15 August 2023 . https://web.archive.org/web/20230815080148/https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/future-supply-chain-solutions-buys-vulcan-express-for-rs-35-crore/articleshow/62662135.cms . live .
  14. Web site: 2023-12-29 . Snapdeal India's inside story from unicorn to zero to hero - ET Edge Insights . 2024-05-03 . en-US.
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  18. News: Marico, Godrej and Himalaya list value-selection on Snapdeal to widen reach in non-metros . The Economic Times . 2021-02-05 . 12 April 2021 . https://web.archive.org/web/20210412052214/https://economictimes.indiatimes.com/tech/technology/marico-godrej-and-himalaya-list-value-selection-on-snapdeal-to-widen-reach-in-non-metros/articleshow/80290017.cms . live .
  19. Web site: Srivastava . Moulishree . 2021-12-08 . SoftBank-backed Snapdeal to venture into offline retail ahead of IPO . live . https://web.archive.org/web/20230201125458/https://kr-asia.com/softbank-backed-snapdeal-to-venture-into-offline-retail-ahead-of-ipo . 1 February 2023 . 2022-08-05 . KrASIA . en.
  20. Web site: Will Snapdeal, a veteran of multiple pivots, finally get it right by focussing on value commerce? . Business Today.
  21. Web site: Aamir Khan roped in as brand ambassador for Snapdeal . 18 March 2015 . India Today . 18 March 2015 . 4 March 2016 . https://web.archive.org/web/20160304124952/http://indiatoday.intoday.in/story/aamir-khan-signed-as-brand-ambassador-of-snapdeal/1/424488.html . live .
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  23. Web site: 2021-01-16 . Snapdeal terms USTR report placing it on Notorious Markets List 'ill-informed' . 2021-02-05 . . en . 31 January 2021 . https://web.archive.org/web/20210131155329/https://www.livemint.com/companies/news/snapdeal-terms-ustr-report-placing-it-on-notorious-markets-list-illinformed-11610765175101.html . live .
  24. News: Snapdeal writes letter to USTR protesting inclusion in Notorious Markets list . The Economic Times . 2021-02-05 . 15 August 2023 . https://web.archive.org/web/20230815080152/https://economictimes.indiatimes.com/tech/tech-bytes/snapdeal-writes-to-ustr-to-after-inclusion-in-notorious-markets-list-for-the-second-time/articleshow/80588254.cms?from=mdr . live .
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  26. Web site: Snapdeal joins International Trademark Association - ET Retail . ETRetail.com . 15 August 2023 . 28 August 2022 . https://web.archive.org/web/20220828065542/https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/snapdeal-joins-international-trademark-association/72135331 . live .
  27. Web site: 2023-03-06 . Snapdeal joins ONDC network; to focus on non-metro cities . 2024-01-07 . www.fortuneindia.com . en.
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  32. Web site: 18 August 2015 . Snapdeal secures USD 500 Million in an investment round led by Alibaba, Foxconn and SoftBank to power its digital commerce ecosystem - Snapdeal Blog . https://web.archive.org/web/20150822224925/http://blog.snapdeal.com/snapdeal-secures-usd-500-million-in-an-investment-round-led-by-alibaba-foxconn-and-softbank-to-power-its-digital-commerce-ecosystem/ . 2015-08-22.
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  34. News: Gooptu . Biswarup . 11 June 2015 . Anand Chandrasekaran joins Snapdeal as new product chief . The Economic Times . 28 May 2021 . https://web.archive.org/web/20210528160136/https://economictimes.indiatimes.com/industry/services/retail/anand-chandrasekaran-joins-snapdeal-as-new-product-chief/articleshow/47622260.cms?from=mdr . live .
  35. News: 30 April 2015 . Jayant Sood joins as chief customer experience officer for Snapdeal . The Economic Times . 15 August 2023 . 28 May 2021 . https://web.archive.org/web/20210528154627/https://economictimes.indiatimes.com/industry/services/retail/jayant-sood-joins-as-chief-customer-experience-officer-for-snapdeal/articleshow/47106219.cms?from=mdr . live .
  36. News: 28 August 2015 . Snapdeal appoints former Adobe executive Rajiv Mangla as CTO . The Economic Times . 2022-07-30 . 30 July 2022 . https://web.archive.org/web/20220730041928/https://economictimes.indiatimes.com/industry/services/retail/snapdeal-appoints-former-adobe-executive-rajiv-mangla-as-cto/articleshow/48697105.cms . live .
  37. News: Sen . Anirban . Dalal . Mihir . 29 May 2017 . Snapdeal gets Rs 113 crore from Nexus, founders in surprise funding . Livemint . 29 May 2017 . 29 May 2017 . https://web.archive.org/web/20170529121747/http://www.livemint.com/Companies/ZaZm6EAFj1EGUg2GaaWkwI/Snapdeal-gets-Rs113-crore-from-Nexus-founders-in-surprise-f.html . live .
  38. News: 29 May 2017 . Struggling Snapdeal gets Rs 113 cr funding . . 29 May 2017 . 29 May 2017 . https://web.archive.org/web/20170529145519/http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/struggling-snapdeal-gets-rs-113-cr-funding/58895979 . live .
  39. Web site: Sriram . M. . Kalra . Aditya . 2022-12-09 . Exclusive: India's Snapdeal to shelve $152 million IPO amid tech stocks rout . 2024-01-06 . Reuters.
  40. Shrija Argawal, "SnapDeal owners acquire Grabbon; to expand & differentiate," Reuters, 29 June 2010.
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  42. News: Snapdeal acquires Shopo.in . https://web.archive.org/web/20130617054355/http://articles.timesofindia.indiatimes.com/2013-06-01/internet/39674168_1_kunal-bahl-snapdeal-com-rohit-bansal-snapdeal. dead. 17 June 2013. . 1 June 2013.
  43. Priyanka Pani, "Snapdeal.com buys fashion products discovery platform Doozton.com," The Hindu Business Line, 16 April 2014.
  44. https://economictimes.indiatimes.com/industry/services/retail/snapdeal-acquires-gifting-recommendation-tech-firm-wishpicker/articleshow/45472904.cms "Snapdeal acquires gifting recommendation tech firm Wishpicker,"
  45. Web site: Shu . Catherine . 12 December 2014 . Snapdeal, One Of India's Leading E-commerce Sites, Acquires Wishpicker To Deliver Better Product Recommendations . 2022-07-30 . TechCrunch . en-US.
  46. Web site: Lunden . Ingrid . 18 February 2015 . India's Snapdeal Buys Exclusively.In To Add Luxury Goods To Its Online Marketplace . 2022-07-30 . TechCrunch . en-US.
  47. Web site: Verma . Shrutika . 18 March 2015 . Snapdeal acquired 20% stake in Gojavas.com . 2015-03-18 . Livemint . 2 April 2015 . https://web.archive.org/web/20150402165238/http://www.livemint.com/Companies/hRdi97MKny49BsO0SAoLpL/Snapdeal-acquires-20-stake-in-GoJavas.html . live .
  48. Web site: Verma . Shrutika . Dalal . Mihir . 31 March 2015 . Snapdeal buys e-commerce management firm Unicommerce . 2015-03-31 . Livemint . 20 July 2015 . https://web.archive.org/web/20150720093431/http://www.livemint.com/Companies/55xDQzzGjGEJv0vkKZgD7M/Snapdeal-buys-ecommerce-management-firm-Unicommerce.html . live .
  49. Web site: Lunden . Ingrid . 31 March 2015 . Snapdeal Acquires RupeePower, Will Add Loans, Other Financing To Its Marketplace . 2022-07-30 . TechCrunch . en-US.
  50. News: India's Snapdeal Buys FreeCharge . The Wall Street Journal . 8 April 2015 . 2015-04-08 . Thoppil . Dhanya Ann . 31 December 2016 . https://web.archive.org/web/20161231122637/http://www.wsj.com/articles/indias-snapdeal-buys-freecharge-1428479332 . live .
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  52. Web site: 16 March 2017 . Pigeon Express in talks to buy out Snapdeal's GoJavas stake . 2017-05-04 . Livemint . 7 May 2017 . https://web.archive.org/web/20170507013617/http://www.livemint.com/Companies/Ua2ult2aTB5cWOI5HJqhbK/Pigeon-Express-in-talks-to-buy-out-Snapdeals-GoJavas-stake.html . live .
  53. Web site: Alam . Tausif . 2017-10-07 . Gojavas sends Rs 300-crore legal notice to Snapdeal and its co-founders . 2024-01-07 . Entrackr . en-US.
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  56. Web site: 2016-03-28 . Pantaloons partners Snapdeal to boost online presence . 2024-05-03 . BusinessLine . en.
  57. Web site: www.ETRetail.com . Snapdeal partners with GoKwik to enhance shopping experience - ET Retail . 2024-05-03 . ETRetail.com . en.
  58. Web site: Team . Start-Up . 2023-09-22 . Agoda Announces Partnership With Snapdeal To Give Consumers Travel Choices . 2024-05-03 . startup.outlookindia.com/ . en.