SnapTag explained

SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a QR code, but that uses an icon or company logo and code ring rather than a square pattern of black dots.^{[1] [2]}

Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate mobile purchases,^[3] coupon downloads, free sample requests, video views, promotional entries,^[4] Facebook Likes, Pinterest Pins, Twitter Follows, Posts and Tweets.^[5] SnapTags offer back-end data mining capabilities.^[6]

Use in mobile operating systems

SnapTags can be used in Google's mobile Android operating system^[7] and iOS devices (iPhone/iPod/iPad)^[8] using The SnapTag Reader App or third party apps that have integrated the SnapTag Reader SDK. SnapTags can also be used by standard camera phones by taking a picture of the SnapTag and texting it to the designated short code or email address.^{[9] [10]}

Notes and References

1. Web site: QR codes no more: Introducing snap tags - FOX 35 News Orlando . Myfoxorlando.com . 2013-10-21.
2. Web site: A Better Alternative to QR Codes for Business : QR Tags With a Code Ring : SnapTags . Spyderlynk.com . 2013-10-21.
3. News: Free Taxi Ride for Fashion Week Comes With Option to Buy - WSJ.com . WSJ . Online.wsj.com . 2013-10-21 . Adams . Russell .
4. Web site: MediaPost Publications Is There Life After That Scan? 09/12/2012 . Mediapost.com . 2013-10-21.
5. News: Bets That Readers Will Use Mobile Codes. The New York Times. 23 August 2011 . 2013-10-21. Olson . Elizabeth .
6. Web site: Snap, tag and pop - Direct Marketing News . Dmnews.com . 2012-03-26 . 2013-10-21.
7. Web site: SnapTag Reader - Android-apps op Google Play . 2013-10-21.
8. Web site: SnapTag Reader for iPhone, iPad 2 Wi-Fi, iPad 2 Wi-Fi . Itunes.apple.com . 2013-07-27 . 2013-10-21.
9. Web site: Connected World magazine | Toyota Revs Up Mobile Marketing . Connectedworldmag.com . 2011-12-08 . 2013-10-21.
10. Web site: Is This the Revenge of the Feature Phones? . Forbes . 2011-11-08 . 2013-10-21.