Snacks (Supersize) Explained

Snacks (Supersize)
Type:studio
Artist:Jax Jones
Cover:Jax Jones - Snacks (Supersize).png
Recorded:2015–2019
Genre:
Length:48:01
Label:
Producer:
Prev Title:Snacks
Prev Year:2018
Next Title:Midnight Snacks (Part 1)
Next Year:2019

Snacks (Supersize) is the debut album by British DJ and record producer Jax Jones, released on 6 September 2019 through Polydor Records. The album expands on his previous release, his 2018 EP Snacks as part of an experimental release strategy that involved new singles being added to the EP as they were released before the addition of six new songs for the release of the full album. In the weeks preceding the release, a brand new collaboration with Tove Lo titled "Jacques" was released as the lead single whilst the Ella Henderson collaboration "This Is Real" was promoted during the week of release. It was released as the album's second single on 21 October 2019.

Background

Snacks was originally released in November 2018 as an EP of 5 songs Jones had already released. Between the EP's release and July 2019, a number of other singles were added to the EP expanding it to 9 songs. The head of marketing at Polydor Records, Stephen Hallowes, noted during an interview with Music Week that this was all part of their release strategy to "reimagine the album as an ever-evolving playlist that would update on an on-going basis and eventually culminate in a full album release with extra songs".[1]

Hallows further explained the "main purpose was to create one destination for fans to listen to all of Jax’s hits, but it also enabled us to start building an album story with [Jones] over time, which felt like a good strategy for an artist much stronger in the singles market than albums."[1] Jones told the Official Charts Company that he did not anticipate releasing an album, he said "because I don't sing my music, some people might only be a fan of one or two of my songs".[2] Jones said that it is "so exciting to have an album with all my hits and new songs in one place [...] when you work with the names I did on the album, it makes you bring your A-game". He further explained that his second single, 2016's "You Don't Know Me" featuring Raye, "defined my sound and now I'm so happy to say the record is done".[3] [4]

Jones' own vocals appear on the song "All 4 You" and there might be plans to continue releasing new songs as part of Snacks including a song with Raye, who already features on the single "You Don't Know Me".[2]

Critical reception

Narzra Ahmed from Clash praised the album for containing many hit songs, writing: "Jones has put together an impressive collection of insanely catchy songs. It's not easy to come by an album which contains hit after hit like this does. It is a joy to listen to."[5]

Promotion

During its week of release, Snacks (Supersize) was promoted with the song "This is Real" featuring fellow British singer-songwriter Ella Henderson.[1] In support of the album, Jones also launched his own Snacks-themed comedy game show on YouTube.[6]

Jones toured in support of the album in 2020, with the tour including pyrotechnics, dancers and inflatables.[7]

Track listing

Notes

Charts

Chart (2019)! scope="col"
Peak
position
Australian Albums (ARIA)[8] 54

Notes and References

  1. Web site: 'The hope is to create our biggest spike yet': How Jax Jones and Polydor transformed the debut LP campaign. Music Week. Paine. Andre. 2 September 2019. 25 September 2019.
  2. Web site: Jax Jones interview: "I like to have my cake and eat it too". Official Charts Company. Copsey. Rob. 11 September 2019. 25 September 2019.
  3. Web site: Jax Jones to feature Demi Lovato and Raye on his debut album. Arizona Daily Star. 19 July 2019. 20 July 2019.
  4. Web site: Jax Jones to include collaborations with Demi Lovato and Bebe Rexha on new album. Music-News.com. 19 July 2019. 20 July 2019.
  5. Web site: Jax Jones – Snacks. Clash. Ahmed. Narzra. 3 September 2019. 5 November 2019.
  6. Web site: Jax Jones unveils hit-filled debut album 'Snacks'. CelebMix. 10 September 2019.
  7. Web site: Jax Jones announces 2020 UK tour Complete Music Update.
  8. Web site: ARIA Chart Watch #542. auspOp. 14 September 2019. 14 September 2019.