| Slow It Down | |
| Cover: | Slow_It_Down.jpg |
| Type: | single |
| Artist: | East 17 |
| Album: | Walthamstow |
| Released: | 3 April 1993 |
| Genre: |
|
| Length: | 4:45 |
| Label: | London Records |
| Prev Title: | Deep |
| Prev Year: | 1993 |
| Next Title: | West End Girls |
| Next Year: | 1993 |
"Slow It Down" is a song by British boy band East 17, released in April 1993 by London Records as the fourth single from their debut album, Walthamstow (1993). It was written by band member Tony Mortimer, and was a number one hit in Israel, as well as peaking within the top 10 in Lithuania. In Ireland and the United Kingdom, the single was a top-20 hit.
In his weekly UK chart commentary, James Masterton wrote, "Feeling at last they may have found their niche, the aspiring teen sensations follow up the Top 10 success of "Deep" with another pop/rap track in a similar vein. Whether the same thing twice will sell remains to be seen - it's a tactic rivals Take That have deliberately steered clear of."[1] Roger Morton from NME said, "'Slow It Down', from the Number One Walthamstow record, is a tastefully constructed soul-rap smoocher which effectively approximates LL Cool J getting into a smouldering lurve mood with PM Dawn. Quality bumfluff and better hats than Take That!"[2] Tom Doyle from Smash Hits gave it two out of five, viewing it as "their weakest single to date."[3]
A music video was produced to promote the single, directed by Chris Clunn and Lawrence Watson.[4] It shows the band performing in front of a white backdrop. The video was later made available on YouTube in August 2020.[5]
| Chart (1993) | Peak Position | |
|---|---|---|
| Europe (Eurochart Hot 100)[6] | 39 | |
| Lithuania (M-1)[7] | 8 | |
| Netherlands (Dutch Top 40 Tipparade)[8] | 14 | |
| UK Dance (Music Week)[9] | 57 |