Sky Living Loves Explained

Sky Living Loves
Launch Date:5 July 2010
Closed Date:21 February 2012
Owner:British Sky Broadcasting
Picture Format:, 576i (SDTV)
Former Names:Living Loves (2010-2011)
Replaced:Living +2
Availability Note:
(at time of closure)

Sky Living Loves (formerly Living Loves) was a British television channel owned by British Sky Broadcasting. It launched on 5 July 2010 and closed on 21 February 2012. It was the sister channel of Sky Living and Sky Livingit.

History

On 1 July 2010, a preview for Living Loves replaced Living +2 on Sky and Virgin Media, ahead of the channel's launch at 3pm on 5 July.[1] The channel broadcast comedy and drama programmes that had recently aired on Sky Living, allowing viewers to watch shows again or catch up on shows they missed.[2] [3]

It was announced on 25 October 2010, that Living would be rebranded as Sky Living in early 2011 and move EPG positions on Sky from channel 112 to 107 after Sky1 and before Sky Atlantic.[4] As part of the move, Living Loves was rebranded on 1 February 2011 as Sky Living Loves.[5] [6]

On 5 September 2011, Sky Living Loves began broadcasting 24 hours a day, up from the previous 3pm to 2am broadcasting hours. Programmes included Will & Grace, Private Practice, Ghost Whisperer and Charmed.

In November 2011, it was announced that Sky Living Loves would close on 1 February 2012 as part of a restructure of the Sky-owned channels.[7] [8] However, the restructure was delayed until 21 February 2012, with the channel closing at midnight.[9] [10]

Sky Living Loves was replaced by the new Sky Sports F1 channel, while the channel's EPG slot on Sky was given to Sky Arts 2.

Notes and References

  1. Web site: VMtv to launch Living Loves channel. Digital Spy. 24 June 2010.
  2. Web site: Virgin Media Television to launch repeat-focused Living Loves. Media Week. 24 June 2010.
  3. Web site: Virgin Media launches Living Loves. Digital TV Group. 24 June 2010. 26 June 2010. 27 April 2015. https://web.archive.org/web/20150427161723/http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=3806. dead.
  4. Web site: Sky confirms strengthened entertainment line-up. 25 October 2010. British Sky Broadcasting. 25 October 2010. 30 October 2010. https://web.archive.org/web/20101030000247/http://corporate.sky.com/investors/press_releases/2010/Sky_confirms_strengthened_line_up.htm. dead.
  5. Web site: Sky Living Loves - Week to View. Sky Programme Information. 14 January 2011.
  6. Web site: New Sky EPG line up to make it even easier for customers to enjoy the best in pay TV. British Sky Broadcasting. 18 January 2011. 18 January 2011. 6 October 2011. https://web.archive.org/web/20111006080458/http://corporate.sky.com/media/press_releases/2011/New_Sky_EPG.htm. dead.
  7. Web site: Sky Arts accelerates entertainment move. Broadcast. 9 November 2011.
  8. Web site: Sky Arts to Find New Home on EPG. Sky Media. 10 November 2011.
  9. Web site: Sky Arts finds a new home on Sky. Sky Arts. 13 November 2011. 23 November 2011. https://web.archive.org/web/20111123050305/http://www.skyarts.co.uk/skyarts/sky-arts-finds-a-new-home-on-sky/. dead.
  10. Web site: Changes to your on-screen guide. Sky. 15 February 2012. dead. https://web.archive.org/web/20120220022102/http://tv.sky.com/showpage/epgmove. 20 February 2012.