Skippy (peanut butter) explained

Skippy
Currentowner:Hormel Foods
Website:www.peanutbutter.com
Markets:Worldwide

Skippy is an American brand of peanut butter manufactured in the United States and China. First sold in 1932,[1] Skippy is currently manufactured by Hormel Foods,[2] which bought the brand from Unilever in 2013.[3] It is the best-selling brand of peanut butter in China and second only to the J.M. Smucker Company's Jif brand worldwide.[4]

Brand name

The name "Skippy" was trademarked in 1925 by Percy Crosby, creator of the popular "Skippy" comic strip (1923–1945), which had been adapted into the 1929 novel Skippy, the daytime children's radio serial Skippy (1932–1935), and the Oscar-winning 1931 film Skippy.

In 1932, the Alameda, California food packer Joseph L. Rosefield began to sell its second hydrogenated peanut butter, which it labeled "Skippy" without permission,[5] Crosby successfully had the trademark invalidated in 1934. Rosefield persisted using the name and after Crosby was committed to an asylum and after the passage in 1946 of the Lanham Act, Rosefield was granted rights to the trademark.[6]

Product

In 1955, Rosefield sold the brand to Best Foods.[7] Its successor companies, most recently Unilever and Hormel, claim rights to the trademark over the objection of Crosby's heirs, and much litigation has occurred on this point over the decades, some of which has continued into the 2000s.[8] [9] [10] [11]

Skippy is sold in many different sizes, including a 4lb jar, known as the "Family Jar". In late 2000, Skippy reduced their standard jar size from to by adding a "dimple" in the bottom of the jar while retaining the jar's height and diameter.[12]

Production

Skippy has factories in Little Rock, Arkansas,[13] and Shandong Province, China.[4] About 750,000 pounds of peanuts are brought daily to the Skippy Peanut Butter plant in Little Rock, Arkansas, resulting in over 3.5 million pounds of peanut butter produced each week.[14]

There are 14 different varieties of Skippy Peanut Butter Spread.[15]

Skippy is also available in a 6 oz. squeeze pack in Creamy or Natural Peanut Butter Spread and 1.15 oz. individual squeeze 8 packs in Creamy or Natural Peanut Butter Spread.

In 2018, Skippy added Skippy P.B. Fruit Bites[16] to their Skippy P.B. Bites that were already available in Double Peanut Butter, Pretzel and Graham Cracker.

On September 12, 2018, Skippy announced a new line of Skippy P.B. & Jelly Minis in Peanut Butter & Grape Jelly, Natural Peanut Butter & Grape Jelly and Peanut Butter & Strawberry Jelly.[17]

Nutrition

Skippy Peanut Butter is cholesterol-free and gluten-free. It contains sugar and hydrogenated vegetable oil (cottonseed, soybean and rapeseed oil) to prevent separation.[18]

All varieties of Skippy Peanut Butter are also kosher except the Skippy P.B. bites.

External links

Notes and References

  1. News: A Chunky History of Peanut Butter. Michaud. Jon. 2012-11-28. The New Yorker. 0028-792X. 2016-06-06.
  2. Web site: SKIPPY® Brand. Hormel. www.hormelfoods.com. 2016-06-06.
  3. Web site: Hormel Foods closes acquisition of U.S. Skippy® peanut butter business. Hormel. www.hormelfoods.com. 31 January 2013. 2016-06-06.
  4. Web site: Spam maker buys Skippy peanut butter. Chris . Isidore . January 3, 2013 . CNN . CNN Money. 2013-01-03.
  5. Web site: Cronin. Brian. Comic Legends Revealed.
    1. 198 (column), ComicBookResources.com
    . March 12, 2009. https://web.archive.org/web/20100908213441/http://goodcomics.comicbookresources.com/2009/03/12/comic-book-legends-revealed-198/. September 8, 2010. dead.
  6. Web site: Skippy v. Skippy: The Great Peanut Butter Trademark Wars . Trademark and Copyright Law Blog .com. 3 March 2014. 2016-06-06.
  7. Book: Krampner, Jon . Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food . . 2014. 978-0-231-16233-3. Google Books. 86.
  8. http://www.skippy.com/ Skippy.com website
  9. News: The Sad Song of Skippy. Star Tribune. 2018-01-19.
  10. Web site: Prologue . Tibbetts, Joan Crosby . Skippy, Inc. . 1998 . https://web.archive.org/web/20100911045906/http://skippy.com/skippy1.html . September 11, 2010 . dead.
  11. Web site: Turley . Hugh . A Tale of Two Cartoonists . Hyattsville Life and Times . . DCDave.com . April 2009 . https://web.archive.org/web/20100201090723/http://www.dcdave.com/article5/090410a.htm . February 1, 2010 . dead.
  12. News: Hirsch. Jerry. Objects in store are smaller than they appear. Los Angeles Times. 2008-11-09. 2019-02-06.
  13. News: Success is peanuts for skippy facility: the sole packager of a Unilever flagship brand uses hard work and flexibility to adapt to new demands.. Food & Drug Packaging. May 2004.
  14. Web site: Success Story - Skippy. Metro Little Rock Arkansas.
  15. Web site: All Products.
  16. Web site: August 3, 2018. Hormel Foods Launches Skippy P.B. Fruit Bites. Hormel Foods.
  17. Web site: September 12, 2018. The Makers of Skippy Peanut Butter Introduce New P.B. & Jelly Minis. Hormel Foods.
  18. https://www.peanutbutter.com/peanut-butter/creamy SKIPPY® Creamy Peanut Butter

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