Skiff, LLC, was an e-reader and advertising company, started by Hearst Corporation and purchased by News Corporation in 2010 following its CES debut.[1] The software was designed to deliver digital editions of newspapers, magazines, books and blogs to e-reader-enabled devices and its size made it ideal for newspaper and magazine format.[2] Skiff supplied e-content that seeks to retain the look and feel of publishers’ brands consistently across different devices and screen sizes, while also allowing publishers to sell ads directly into their e-publications.
The Skiff did not survive the sale to News Corp, who bought the software but not the device itself.[3]