Siobhan Reddy Explained

Siobhan Reddy
Birth Place:	South Africa
Occupation:	Studio director
Employer:	Media Molecule

Siobhan Reddy is a South African-Australian video game executive. She is the studio director of Media Molecule, a video game development studio based in Guildford in the United Kingdom, most famous for their debut title LittleBigPlanet.

Biography

Reddy was born in South Africa, but grew up in Campbelltown, New South Wales in Australia. She attended Macarthur Anglican School in New South Wales, where she became interested in filmmaking and technology.^{[1] [2]} She moved to the United Kingdom at the age of 18 to start work as a production assistant at Perfect Entertainment. In 1999, she started to work at Criterion Games, and then left in 2006 to join the newly formed Media Molecule along with Mark Healey, Alex Evans, David Smith and Kareem Ettouney.^[3] At Media Molecule, Reddy took up the role of executive producer, but in 2009 she was named studio director.^[4]

She is persistent in her desires to see more women working in games, and for games to address the needs of their female audiences more.^{[5] [6]}

Awards

• In 2009, she won the Production Award at the first ever Microsoft Women in Gaming Awards,^[7] and at the same awards in 2014 she won the Innovator Award.^{[8] [9]}
• In 2013, she was named one of the 100 most powerful women in the UK by BBC's Woman's Hour, and Australian Woman of the Year by Qantas.^{[10] [11]}
• In 2014, she was named in Fortune's 10 Powerful Women in Gaming^[12] and shortlisted in The Hospital Club's hclub100 awards, celebrating the 100 most influential and innovative people working across Britain's creative industries.^[13]
• In 2019, she is listed as one of the 100 most influential women in video games in the UK games industry by Gamesindustry.biz.^[14]
• Reddy was given the BAFTA Fellowship award in 2021 for "her pioneering work on advocacy for diversity, inclusion and creative and collaborative working culture".^[15]

External links

• Media Molecule official site

Notes and References

1. Web site: BBC Radio 4 – Woman's Hour, Woman's Hour Power List – Siobhan Reddy. BBC. en-GB. 2020-01-20.
2. News: Dougherty . Scott . From Donkey Kong to power list: Siobhan makes big impact in UK . 10 August 2022 . . 19 February 2013.
3. Web site: The Power List 2013 . BBC – Woman's Hour . 12 February 2013 . 24 September 2014 .
4. News: Top 100 Women in Games: Siobhan Reddy . 10 August 2022 . . 16 February 2015.
5. News: The Invisible Woman . Kotaku . 31 January 2014 . 24 September 2014 .
6. Web site: Game changers: the women who make video games . The Guardian . 8 December 2011 . 24 September 2014 .
7. Web site: Microsoft Recognizes Game Industry Women . Edge . 26 March 2009 . 25 September 2014 .
8. Web site: Anita Sarkeesian, more up for nominations at Women in Gaming Awards . Gamasutra . 19 March 2014 . 25 September 2014 .
9. News: Siobhan Reddy, Robin Hunicke and Tamara Miner win Women in Games accolades . 10 August 2022 . . 24 March 2014.
10. Web site: Video game developer Siobhan Reddy to be named Australian Woman of the Year . The Daily Telegraph (Australia) . 14 March 2013 . 25 September 2014 .
11. Web site: Qantas Australian Woman of the Year in the UK Award 2014 . Qantas . 25 September 2014 .
12. Web site: 10 powerful women in video games . Fortune . 23 September 2014 . 25 September 2014 .
13. Web site: Voting . The Hospital Club . 25 September 2014 .
14. Web site: 2019-04-05 . Page 7 Meet 100 of the most influential women working in the UK games industry . 2022-09-23 . GamesIndustry.biz . en.
15. Web site: This year's BAFTA Fellowship goes to... . Tom . Phillips . March 22, 2021 . March 22, 2021 . .