Singapore Prestige Brand Award Explained

The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.

History

In 2002, the Association of Small and Medium Enterprises (ASME) collaborated with Singapore's Chinese daily newspaper, Lianhe Zaobao, to create a new award, Singapore Promising Brand Award.^[1] A new Heritage Brand Award category was established for its 2005 edition.

In 2007, the award was rebranded as Singapore Prestige Brand Award.^[2]

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

• Brand strategy / identity
• Brand culture
• Integrated brand communications
• Brand equity
• Brand performance

External links

• Singapore Prestige Brand Award homepage

Notes and References

1. News: Goh . Timothy . 25 October 2023 . 29 local brands honoured with Singapore Prestige Brand Award this year . 7 January 2024 . The Straits Times . en . 0585-3923.
2. News: Tay . Josephine . 28 July 2007 . Brand new look for S'pore's top brand awards . The Straits Times.