Sinful Colors Explained

Sinful Colors is an American nail polish company owned by Revlon.[1]

Background

Sinful Colors was founded in 1991.[2] [3]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[4] [5]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[6]

Organization

The company's headquarters is located in Beltsville, Maryland.

Products

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[8] [9]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[10]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[11] They are sold at Target.

Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.[12]

On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[13]

External links

Notes and References

  1. Web site: Revlon Nail Polish Line To Lay Off 117 In Md.. 5 October 2012 . 2017-08-18.
  2. Web site: SinfulColors. live. https://web.archive.org/web/20210414133245/https://www.sinfulcolors.com/about-us/. 2021-04-14. 2021-10-27. SinfulColors. en.
  3. Web site: Mirage Cosmetics, Inc. - Relationship Science. Relationship Science. en. 2017-08-19.
  4. Web site: Revlon Acquires Mirage Cosmetics Mergr. mergr.com. 2017-08-19.
  5. News: Revlon Acquires Sinful Nail Brand. PMC. 2011-03-25. WWD. 2017-08-18. en-US.
  6. Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
  7. Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
  8. Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
  9. Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
  10. Web site: CLAWS – SINFULCOLORS. 2020-09-24. en-US.
  11. Web site: SPORTY BRIGHTS – SINFULCOLORS. 2020-09-24. en-US.
  12. Web site: SWEET & SALTY – SINFULCOLORS. 2020-09-24. en-US.
  13. News: 2022-06-17 . Cosmetics maker Revlon files for bankruptcy in US . en-GB . BBC News . 2022-06-18.

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