Sina Sports Explained

Sina Sports
Type:Private
Industry:Sports digital media
Predecessors:-->
Successors:-->
Hq Location City:Beijing
Hq Location Country:China
Area Served:China
Products:Sina Sports website, mobile site, mobile app
Profit:-->
Profit Year:-->
Owners:-->
Num Employees:200

Sina Sports is a Chinese digital sports media platform that provides live sporting events, highlights, news, discussion forums and other related sports content, primarily targeted at Chinese communities around the world. It is a subsidiary of Chinese internet company Sina.com and was established in 1998 as China's first online sports platform.

The platform operates an online website, mobile website, and mobile app, all of which are only available in the Chinese language. The mobile is available for iOS[1] and Android[2] devices. The platform also operates multiple verified SINA Weibo accounts including @新浪体育(@SINASports), @新浪体育视频(@SINASportsVideo), and others, collectively garnering over 20 million Weibo followers.[3] [4] [5] [6]

History

In 1998, Chinese Internet company SRSNet (四通利方) built and operated the official Chinese language online portal for the 1998 FIFA World Cup. Later that year, SRSNet acquired Hua Yuan Online and changed the name to Sina.com, and the sports platform became known as SINA Sports.[7] SINA Sports has had the following milestones[8] including:

Programming

Live Online Broadcasting Rights (Mainland China) as of November 2015:

European Football

SINA sports holds the live broadcasting rights for UEFA Champions League,[9] AFC Champions League, Premier League,[10] and Bundesliga games.

Domestic Football

SINA Sports holds the rights to broadcast Chinese Super League games.

Tennis

SINA Sports broadcasts the WTA Zhuhai,[11] the China Open and International Premier Tennis League.[12] It is also a partner of the Australian Open.[13]

Golf

SINA Sports holds the live broadcasting rights for the PGA Tour and the Masters.

Others

Other rights include MUTV,[14] UFC,[15] NFL, Dakar Rally[16] and the Royal Ascot.

Notes and References

  1. Web site: ‎新浪体育-篮球足球新闻直播. iTunes. 30 June 2022 .
  2. Web site: 新浪体育 – Aplicaciones de Android en Google Play . play.google.com . dead . https://web.archive.org/web/20140801103513/https://play.google.com/store/apps/details?id=cn.com.sina.sports . 2014-08-01.
  3. Web site: SINA Sports Weibo. SINA Weibo. Sina.com.
  4. Web site: SINA Sports Video. SINA Weibo.
  5. Web site: SINA NBA. SINA Weibo.
  6. Web site: SINA Competition. SINA Weibo.
  7. Web site: 新浪公司动态. corp.sina.com.cn.
  8. Web site: 新浪公司动态. corp.sina.com.cn.
  9. Web site: Sina Sports secures UEFA Champions League rights in China. Yutang Sports.
  10. Web site: Sina, Tencent and LeTV claim Premier League rights deals. Yutang Sports.
  11. Web site: Sina Sports partners with 2015 WTA Elite Trophy. Yutang Sports.
  12. Web site: Sina Sports agrees 2-year deal with IPTL.
  13. Web site: Sina Sports Enters into Strategic Collaboration with the Australian Open - Sports News - SINA English.
  14. Web site: MUTV Officially Launched on Sina Sports - Sports News - SINA English.
  15. Web site: UFC AND SINA SPORTS REACH STRATEGIC PARTNERSHIP - Sports News - SINA English.
  16. Web site: Sina Sports Becomes Official China Media Partner of Dakar Rally - Sports News - SINA English.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Sina Sports".

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