Simply Market Explained

Auchan Supermarche (Simply Market)
Parent:	Auchan Group
Foundation:	2005
Industry:	Retail
Products:	Grocery Stores
Homepage:	Website

Simply Market is a brand of French supermarkets formed in 2005.^[1] This brand is a new concept to eventually replace Atac supermarkets. The brand belongs to the AuchanSuper subsidiary that manages the branches of Auchan supermarkets.^[2] The group planned to open 500 Simply Market supermarkets in France by 2015.

History

• 1959 : Opened first supermarket in Bagneux Doc
• 1985 : Creation of the first supermarket Atac
• 1996 : Selling of the Docks de France group to Auchan
• 1998 : Birth of the Atac group, a sibling of the Auchan Group.
• 2005 : Launch of the brand Simply Market: opening of its first supermarket in Bagneux^[3]
• 2009 : Launch of website 42 stores in Ile de France, home delivery or removed
• 2009/2010 : Transformation of Atac supermarkets to Simply Market
• 2016-2019: Transformation from Simply Market to Auchan Supermarche

Notes and References

1. Book: Rullani, Enzo . 2012 . Innovazione e produttività. Alla ricerca di nuovi modelli di business per le imprese di servizi: Alla ricerca di nuovi modelli di business per le imprese di servizi. . FrancoAngeli. 178 . 9788856874396. via Google Books
2. Book: Sebastiani, Roberta . 2014. Corporate sustainability e competitività delle imprese. Lo sviluppo sostenibile come opportunità per un nuovo modo di fare impresa. . FrancoAngeli. 152 . 9788891715104 . via Google Books
3. http://www.groupe-auchan.com/pub-adm-fw3/display/000/506/150/5061500.pdf Auchan PR