SimplyCook explained

SimplyCook
Type:Private
Founded:2014 in London, United Kingdom
Founder:Oliver Ashness
Hq Location City:London
Hq Location Country:United Kingdom
Area Served:United Kingdom
Industry:Recipe box package delivery
Products:SimplyCook Recipe Kits
Services:Recipe creation, delivery service
Owners:-->
Num Employees:20
Num Employees Year:2018
Website:https://www.simplycook.com/

SimplyCook is a subscription-based recipe box service based in London. The company provides a monthly box containing four recipes and four nonperishable ingredient kits that are then added to fresh ingredients the subscriber purchases from the supermarket.[1] [2] SimplyCook was founded by Oliver Ashness in 2014.[3] [4] SimplyCook's recipes have been featured in Woman’s World, Daily Express, and The Independent.[5] [6] [7]

History

In 2013, Ashness founded SimplyCook after observing how tedious it could be to try a new recipe.[1] Ashness also noticed that a majority of people cooked the same dishes repeatedly and ingredients to experiment with new recipes were often expensive for one meal.[3] He created SimplyCook to provide a solution to those wanting to have an alternative to other food delivery services.[1]

Ashness tested his company idea in 2013 and launched SimplyCook in 2014 with £100,000 from his savings and friends and family.[2] Within six months of its launch, SimplyCook had thousands of consumers.[2]

In 2015, Episode 1 of Ventures, an investment company focused on early-stage software businesses, invested $1.1 million in SimplyCook.[3] [8]

In January 2019 the startup raised £4.5 million in Series A. The round was led by Octopus Investments.[9]

Operations

SimplyCook provides a subscription service that consists of four recipe cards and ingredients kits, which contain herbs, spices, sauces and other extras needed for the recipe.[10] Each kit contains up to 18 ingredients paired with recipes developed by company chefs.[2] The company develops new recipes solely by gathering data from the customers' online selections.[1]

Notes and References

  1. Web site: Rebecca Smith . 28 April 2015 . Food discovery service SimplyCook dishes up $1.1m funding round . 17 October 2015 . Real Business.
  2. Web site: Rebecca Burn-Callander . 2 September 2014 . An entrepreneur on a mission to spice up your life - and make millions . 17 October 2015 . The Telegraph.
  3. Web site: Business Matters . 28 April 2015 . SimplyCook receives $1.1m backing to bring expansion to the boil . 17 October 2015 . Business Matters Magazine.
  4. Web site: Phoebe Luckhurst . 30 October 2014 . Postal service: the new London deliveries bringing healthy dinners to your door . 17 October 2015 . Evening Standard.
  5. Web site: 9 December 2013 . Deliciously, Quickly, Simply Cook . 17 October 2015 . Woman’s World UK.
  6. Web site: Laura Mitchell . 2013 . Healthy salads, pasta dishes and casseroles: Three easy recipes for the New Year . 17 October 2015 . Express.
  7. Web site: Kate Hilpern . 4 February 2014 . Food stuffs: 10 best recipe kits . 17 October 2015 . The Independent.
  8. Web site: SimplyCook raises $1.1m from Episode 1 Ventures. Kirsty Styles. 28 April 2015. Tech City News. 17 October 2015.
  9. Web site: SimplyCook dishes up £4.5M Series A for its subscription-based flavourings and recipe service. TechCrunch. en-US. 2019-01-18.
  10. Web site: SimplyCook is a recipe-kit startup that avoids being in the fresh food delivery business. Steve O’Hear. 28 April 2015. Tech Crunch. 17 October 2015.

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