Silversea Cruises Explained

Silversea
Type:Subsidiary
Foundation: in Monaco
Founder:Antonio Lefebvre d'Ovidio
Location:Fontvieille, Monaco
(Executive Offices)
Miami, Florida, U.S.
(Operations Offices)
Key People:Bert Hernandez
(President)
Area Served:Worldwide
Products:Cruises
Parent:Royal Caribbean Group

Silversea is an ultra-luxury and expedition travel brand headquartered in Monaco. Founded in 1994 by the Vlasov Group of Monaco and the Lefebvre family of Rome, it pioneered all-inclusive cruising with its first ship, Silver Cloud. Since July 2020, it has been owned by Royal Caribbean Group.

History

Founding

Silversea was founded in 1994 by a joint venture between V-Ships (previously known as Vlasov Group) of Monaco and Antonio Lefebvre d'Ovidio of Rome. The joint owners had previously been the co-owners of Sitmar Cruises.

As a marketing strategy the new line introduced all-inclusive fares including gratuities, beverages, port charges, travel insurance, and some complimentary shore excursions. As about 80 percent of Silversea's customers were expected to come from North America, the line established a sales office in Fort Lauderdale, Florida. The first president of Silversea would be John Bland, former president of Sitmar Cruises. The majority of the first office staff had worked together at Sitmar Cruises.

Silversea's first ship,, which entered service in April 1994, was followed in January 1995 by a sister ship, .In September 2000, the line launched and in January 2001. Both of these ships were enlarged versions of the original two ships, carrying about 100 more passengers. In June 2001, Silversea announced that Manfredi Lefebvre d'Ovidio would become chairman of Silversea, assuming the position from his brother Francesco Lefebvre d’Ovidio.[1]

Expedition division

In 2007 Silversea announced they would be starting an expedition division with the acquisition of the 144 passenger former World Discoverer.[2] Silversea hired expedition guide Conrad Combrink with a mandate to create a luxury expedition product, something that did not yet exist in the cruise industry.[3] The purchased ship was renamed Prince Albert II (now Silver Explorer) and christened by Prince Albert II of Monaco.[4]

In December 2009, Silversea launched Silver Spirit, the first in a new class of ships.

On 18 June 2012, Silversea acquired Canodros S.A., an Ecuadorian tourism company that operated in the Galápagos Islands. The purchase of the line also included the former Renaissance ship Galapagos Explorer II. She was subsequently moved into the "Silversea Expeditions" brand along with Silver Explorer.[5] Silver Galapagos entered service in September 2013.[6]

On 10 September 2013, Silversea confirmed that it would be adding a third vessel to the "Silversea Expeditions" brand, Silver Discoverer, formerly sailing as for Zegrahm Expeditions.[7] Silver Discoverer was christened in Singapore in March 2014 and set sail on her inaugural voyage along Australia's Kimberley Coast on 2 April 2014.[8]

Trio of newbuilds

Fincantieri delivered the fleet's ninth ship, Silver Muse to Silversea on 2 April 2017, at its Sestri Ponente shipyard. Silver Muses debut cruise set sail on 10 April 2017, in the Mediterranean Sea.[9] That same year, Silversea announced an order for Silver Moon, a sister ship to Silver Muse, to be built by Fincantieri and delivered in 2020.[10] In May 2018, Silversea announced an order for Silver Dawn, another sister ship of Silver Muse, delivered by Fincantieri in 2021.

Acquired by Royal Caribbean

On 14 June 2018, Royal Caribbean purchased a majority stake in Silversea for approximately $1 billion from Manfredi Lefebvre d'Ovidio, son of cofounder Antonio Lefebvre d'Ovidio, and who had become the sole owner of the cruise line.[11] [12] The transaction was completed in July 2018.[13] Following the announcement, Silversea ordered three new ships: two Evolution-class vessels to be built by Meyer Werft to be delivered beginning 2022 and one expedition vessel from Shipyard De Hoop to be delivered in March 2020.[14]

In July 2020, Royal Caribbean Group acquired the remaining shares of Silversea from Heritage Cruise Holding in exchange for 5.2 million shares of Royal Caribbean Group stock.[15] Silversea also took delivery of the new expedition ship the Silver Origin, built for their expedition fleet in the Galapagos Islands. This was the first new ship to be designed and completed under the new Royal Caribbean Group management.[16]

On 14 June 2022, early reports came out that Silversea was very interested in purchasing from the defunct Crystal Cruises brand, with records of the trademarked name Silver Endeavor being filled. However, it was further reported on 28 June, that both The Ritz-Carlton Yacht Collection and the former owners of Silversea, Heritage Cruise Holding (who recently purchased the two Crystal ships and the entire brand) were still interested in purchasing the vessel as well.[17] Silversea's purchase was confirmed in July 2022, with a purchase price of $275 million, and the ship being renamed Silver Endeavor.[18]

In December 2022, Barbara Muckerman replaced Roberto Martinoli as Silversea President and CEO.[19]

Evolution class

In July 2023, Silversea took delivery of their twelfth ship,, part of the new Evolution class of vessel, and innovative asymmetrical design, and the largest ship for the line.[20] The ship was named on 4 January 2024, which also kicked off Silversea's 30th anniversary year.[21] The second ship, Silver Ray, is to enter service in 2024.[22] [23]

On 12 April 2024, it was announced that Bert Herndez replaced Barbara Muckermann as president of Silversea Cruises.[24]

On 14 May 2024 Silversea took delivery of the second Evolution-class ship, Silver Ray, in Eemshaven, Netherlands, two days earlier than planned,[25] with a maiden voyage scheduled for 15 June from Lisbon, Portugal.[26]

Fleet

Current fleet

The table lists the current fleet of ships operated by Silversea Cruises.[27]

ShipBuiltBuilderIn service
for Silversea
PassengersGross tonnageFlagChristened byNotesImage
1994Francisco Visentini (hull)
T. Mariotti (completion)
1994-present25417,400 BahamasEugenia Beck Lefebvre D'Ovidio(chairman's mother)[28] Transferred to expedition service in 2017[29]
1995Francisco Visentini (hull)
T. Mariotti (completion)
1995– present27417,400 BahamasPatrizia Lefebvre D'Ovidio(founders daughter in law)Transferred to expedition service in 2021[30]
2000Francisco Visentini (hull)
T. Mariotti (completion)
2000–present39228,258 BahamasJanet Burke[31] (Silversea VP)
2001Francisco Visentini (hull)
T. Mariotti (completion)
2001–present39228,258 BahamasMarzia Lefebvre D'Ovidio[32] (chairmans wife)
2009Fincantieri, Italy2009–present60839,519 BahamasSilvia Lefebvre D'Ovidio[33] (chairmans sister)Originally 36,000 tons. Lengthened in March 2018.
2017Fincantieri, Italy2017–present59640,700 BahamasCostanza Lefebvre d'Ovidio[34] (chairmans daughter)
Silver Moon2020Fincantieri, Italy2020–present59640,700 BahamasGaia Gaja[35] (Italian winemaker)Sister ship to Silver Muse
keel laid on 15 February 2019[36]
Silver Origin2020[37] Shipyard De Hoop, Netherlands2020 –present1005,400 EcuadorJohanna Carrión[38] (Galápagos conservationist)First purpose built expedition ship for Silversea
Silver Dawn2021Fincantieri, Italy2021–present59640,700 BahamasNilou Motamed[39] (Food & Travel writer/personality)Sister ship to Silver Moon
Silver Endeavour2021MV Werften Stralsund, Germany 2022–present22020,649 BahamasFelicity Aston[40] (British adventurer/climate scientist)Previously Crystal Endeavor
2023[41] Meyer Werft, Germany[42] 2023–present728data-sort-value="54.700" 54,700 BahamasNina Compton(Chef)Largest ship built for Silversea
Silver Ray2024Meyer Werft, Germany2024–present 72854,700 BahamasMaria Josefina Olascoaga[43] (ocean scientist)Sister ship to Silver Nova

Former ships

ShipBuiltBuilderIn service
for Silversea
Gross tonnageFlagNotes
1989Rauma-Repola2008–20236,072 BahamasLeft Silversea in November 2023 to join expedition cruise line Exploris[44] [45]
Silver Discoverer1989NKK Tsu Works - Tsu, Japan2014–20195,218 Bahamas
Silver Galapagos1990Cantieri Navale Ferrari-Signani 2013–2021[46] 4,200 Ecuador

Leadership

Silversea was solely owned and led by the Lefebvre d’Ovidio family until 2018, and fully bought out by Royal Caribbean Group in 2020. The cruise line has had 8 presidents in its 30-year history:

!President !Years!Ships Introduced
John Bland[47] 1992 -1995Silver Cloud,
Bill Smith[48] 1995 - 2001Silver Shadow, Silver Whisper
Albert Peter[49] 2001 - 2007Silver Explorer
Amerigo Perasso[50] 2007 - 2010Silver Spirit
Enzo Visone[51] 2011 - 2016Silver Discoverer, Silver Galapagos
Roberto Martinoli[52] 2016 - 2022 Silver Muse, Silver Moon, Silver Dawn, Silver Origin
Barbara Muckermann[53] 2022 - 2024 Silver Endeavour, Silver Nova
Bert Hernadez[54] 2024–presentSilver Ray

See also

Notes and References

  1. Web site: New CEO at Silversea - Cruise Industry News Cruise News . Cruise Industry News . en-US.
  2. Web site: 9 August 2022 . Silversea Elevates Expedition Cruising; Behind the Scenes with Silver Wind and Silver Cloud . Discover by Silversea . en-US.
  3. News: Lawrey . Katherine . 31 January 2020 . The world's best job? Meet the man who's been to 150 countries, and Antarctica 67 times . en-GB . The Telegraph . 26 March 2023 . 0307-1235.
  4. Web site: SILVERSEA EXPEDITIONS CELEBRATES 10 YEARS OF PIONEERING EXPLORATION AND DESTINATION LEADERSHIP . www.silversea.com . en.
  5. Web site: Silversea Acquires Canodros - Galapagos Cruise Line with One Ship. cruiseindustrynews.com. 18 June 2012. 6 July 2015.
  6. Web site: Silver Galapagos. cruisemapper.com. 16 June 2017.
  7. Web site: Silversea Adds Another Expedition Ship. cruiseindustrynews.com. 10 September 2013. 6 July 2015.
  8. Web site: Silversea's Silver Discoverer Embarks on Inaugural Voyage. silversea.com. 2 April 2014. 16 June 2017.
  9. News: Fincantieri Sestri Ponente the launch of the ultra-luxury ship Silver Muse. 11 April 2017. Genova 24. 2 April 2017. Translation.
  10. Web site: SILVERSEA CRUISES ANNOUNCES A NEW SISTER SHIP TO BE BUILT BY FINCANTIERI Silversea. www.silversea.com. en. 3 January 2019.
  11. Web site: McCarthy . Daniel . Royal Caribbean Cruises Acquires Major Stake in Silversea . Travel Market Report . 14 June 2018 . 14 June 2018.
  12. News: Mixed reactions as Royal Caribbean buys controlling stake in Silversea -. 14 June 2018. 15 June 2018. en-GB.
  13. Royal Caribbean completes acquisition of Silversea Cruises shares . Royal Caribbean Group . 31 July 2018 . 18 May 2024.
  14. Web site: Silversea Cruises, Now Part Of Royal Caribbean, To Build 3 New Ultra-Luxury And Expedition Ships. Lane. Lea. Forbes. 3 January 2019.
  15. News: Royal Caribbean Group . PRNewswire . Royal Caribbean Group Acquires Remaining Interest in Silversea . 10 July 2020 . Miami, Florida . 11 July 2020 . www.rclinvestor.com.
  16. Web site: Silversea Welcomes Silver Origin to its Fleet - 80847 . www.luxurytravelmagazine.com.
  17. Web site: Ritz-Carlton and Crystal Cruises still interested in Crystal Endeavor . 28 June 2022 .
  18. Web site: . 18 July 2022 . Silversea Acquires Former Crystal Endeavor for $275 Million . 24 July 2022 . www.cruiseindustrynews.com . en-gb.
  19. Group . Royal Caribbean . Silversea Cruises President and CEO Roberto Martinoli Transitions to Senior Advisor Role; Barbara Muckermann Named to Succeed Him . www.prnewswire.com . en.
  20. Web site: 21 July 2023 . Meyer Werft Delivers Silver Nova to Silversea . 12 August 2023 . MarineLink.
  21. Web site: Silversea Officially Names Silver Nova in Fort Lauderdale, Announcing Chief Nina Compton as Godmother . 5 January 2024 . Silversea Cruises.
  22. Web site: Silversea Cruises Ultra Luxury Class . 17 April 2024 . Meyer Werft .
  23. Web site: 17 April 2024 . Neues Kreuzfahrtschiff der Meyer Werft soll Sonntag überführt werden . 17 April 2024 . NWZ Online . de.
  24. Royal Caribbean Group . Bert Hernandez Named Brand President of Silversea . 12 April 2024 . prnewswire.com .
  25. Web site: Papenburger Meyer Werft liefert „Silver Ray“ früher ab als geplant . Noz . de . Assies . Christoph . Papenburger Meyer Werft delivers "Silver Ray" earlier than planned . 14 May 2024 . 18 May 2024.
  26. Web site: 14 May 2024 . Meyer Werft delivers Silver Ray to Silversea Cruises . 15 May 2024 . Seatrade Cruise News.
  27. Web site: Silversea Cruises: Fleeet .
  28. Book: Peisley, Tony . Silversea Cruises: The First Ten Years: 1994-2004 . Silversea Cruises, Inc., (1 January 2004) . 2004.
  29. Web site: Staff . C. I. N. . 18 September 2015 . Silver Cloud to Join Expedition Fleet for Silversea . 13 November 2022 . www.cruiseindustrynews.com . en-gb.
  30. News: Oseid . John . Silversea Adds New Expedition Ships To Its Luxury Fleet . en . Forbes . 13 November 2022.
  31. Web site: Inspirational 'godmother' christens Silversea ship . www.travelweekly.com . en.
  32. Web site: 18 June 2001 . Silver Whisper Is Christened In Genoa, Italy . MarineLink . en.
  33. Web site: webadmin . 28 January 2010 . Silversea Christens Silver Spirit . Elite Traveler . en-US.
  34. Web site: Silver Muse Christened By Silversea Chairman's Daughter in Monaco . Insider Travel Report.
  35. Web site: Silversea' Silver Moon christened in Greece . www.travelweekly.com . en.
  36. Web site: Dry Dock Works Start in Ancona on "Silver Moon" . 15 February 2019 . 15 February 2019.
  37. Web site: Silversea Takes Delivery of Silver Origin. 5 June 2020.
  38. Web site: Silversea Christens Silver Origin® In The Galápagos Islands . www.silversea.com . en.
  39. Web site: Silver Dawn Christened in Lisbon - Cruise Industry News Cruise News . Cruise Industry News . en-US.
  40. Web site: Silversea Names Felicity Aston As Godmother of Silver Endeavour . www.silversea.com . en.
  41. Web site: 22 July 2023. 21 July 2023. MEYER WERFT hands over Silver Nova.
  42. Web site: 2 December 2021 . Silversea Begins Construction On 2023 Newbuild, Silver Nova . live . https://web.archive.org/web/20211202145252/https://www.cruiseindustrynews.com/cruise-news/26331-silversea-begins-construction-on-2023-newbuild-silver-nova.html . 2 December 2021 . Cruise Industry News.
  43. Web site: Silversea Officially Names Silver Ray . 2024-07-23 . www.silversea.com . en.
  44. Web site: Silver Explorer to Sail for New Cruise Line Exploris from 2023. 31 January 2022.
  45. Web site: Brown . Carolyn Spencer . 20 November 2022 . What's New About Silversea's Silver Endeavour? . 4 September 2023 . Discover by Silversea . en-US.
  46. Web site: Boonzaier (j_boonzaier) . Jonathan . 25 January 2021 . Royal Caribbean sells off two Ecuadorian-flagged expedition cruiseships TradeWinds . 13 November 2022 . TradeWinds Latest shipping and maritime news . en.
  47. Web site: Silversea Cruises - Why . 13 April 2024 . portfolio.radburg.com.
  48. Web site: 13 December 2001 . Silversea’s President Steps Down .
  49. Web site: 12 June 2001 . Silversea Cruises Appoints Albert Peter As CEO . 13 April 2024 . MarineLink . en.
  50. Web site: Industry News . Cruise . Amerigo Perasso Steps Down as President & CEO of Silversea - Cruise Industry News Cruise News . 13 April 2024 . en-US.
  51. Web site: Industry News . Cruise . Silversea Appoints Enzo Visone as Executive Chairman of the Board - Cruise Industry News Cruise News . 13 April 2024 . en-US.
  52. Web site: Industry News . Cruise . Roberto Martinoli Named Chief Executive Officer of Silversea - Cruise Industry News Cruise News . 13 April 2024 . en-US.
  53. Web site: Silversea Cruises President and CEO Roberto Martinoli Transitions to Senior Advisor Role Barbara Muckermann Named to Succeed Him . 13 April 2024 . www.silversea.com . en.
  54. Web site: Group . Royal Caribbean . Bert Hernandez Named Brand President of Silversea . 13 April 2024 . www.prnewswire.com . en.