Sie Holliday Explained

Sie Holliday (pronounced "sigh holiday") was the radio name of Shirley Schneider (November 10, 1930 – June 23, 2006). She was a Los Angeles radio personality at KRLA 1962–76^[1] (where she was one of the narrators of the Pop Chronicles^[2]) and KMPC 1976–78.^[3] She did student radio at the University of Texas.^[4] She had been reading promos for KRLA 1110,^[5] when in 1962 they put her on the air from 6-10 p.m. Sundays, making her the first female disk jockey in Los Angeles.^[6]

Notes and References

1. Web site: KRLA Los Angeles Radio History.
2. Web site: ~Los Angeles Radio People, Where Are They Now, G . Laradio.com . 2010-08-23.
3. Web site: ~Los Angeles Radio People, Where Are They Now, H . Laradio.com . 2010-08-23.
4. https://www.americanradiohistory.com/Archive-BC/BC-1962/1962-05-21-BC.pdf
5. https://www.americanradiohistory.com/Archive-Billboard/60s/1964/Billboard%201964-10-03.pdf
6. Book: Earl, Bill . Dream-House: The history of a major West Coast radio station and Southern California's 50 years of "Radio Eleven-Ten"! . 1991 . Desert Rose.